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InfoScout gives brands demographic data on offline customers

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InfoScout helps brands know who buys what by logging pictures of receipts, a move which they say gives them data that already rivals Nielsen’s shopper panels.

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Understanding your buyers with InfoScout

Businesses always what to know who is buying what and what demographics they should be going after more aggressively, but this is data is not always easy to get. You might be able to view what was bought, but not by whom. InfoScout aims to change this and make data collection easy.

InfoScout has introduced mobile apps that take the guess-work out of monitoring purchases and demographics. When users sign up, they enter their demographic information and then take pictures of their shopping receipts from actual store purchases. Using machine vision, InfoScout then scans what was bought and how much they paid, without the user entering anything but a store receipt picture.

Their receipt app, Receipt Hog, rewards users for “feeding” their digital piggy bank receipts. The more receipts you feed, the more money you get and this keeps users motivated to continue uploading their receipt images. Users can then “cash out” for actual money via PayPal or Amazon gift cards.

Receipt Hog and Shoparoo

While Receipt Hog helps merchants get a better idea of what is being purchased, Shoparoo replaces box-top collection and lets people use their phone to upload their receipts, rather than clipping those endless box tops. This eliminates the hassle of fundraising and actually makes it manageable. By clicking additional surveys or special offers within the Shoparoo app, parents and teachers can raise even more money for their school, while InfoScout collects the valuable shopping data.

You may be asking “what is in it for InfoScout?” After months of collecting data, they are now selling their insights here. You can track up to five companies for free and being seeing companies data profiles. To get started, you will need to create an account or log in via LinkedIn.

When you search for a company, you will see the brand’s dashboard of information. You will see receipt data captured by consumers, demographics on who purchases the product, what they bought in the same shopping trip, what type of store it was purchased from, how it was rated by the consumer, when they purchased it, and how they paid. For businesses, this could be an invaluable way to monitor not only your own brand, but also your competition. You could easily see where you competition is falling short in way of demographics and boost your marketing campaigns to these areas.

Their website states, “our analytics are demographically weighted and balanced to provide a nationally projectable sample of American shopping behavior. In addition, our shopper profiles, psychographic attributes and Facebook integration provide unparalleled opportunities for segmentation.” So if you are looking for real-world analytics, InfoScout may be a good place to start; especially since you can try up to five companies for free.

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