Admit it – you were shocked when you heard that Apple was putting out a new phone that cost a thousand dollars or more.
So, it should really come as no surprise that customers – even committed Apple lovers – are having such bad sticker shock that they may continue using outdated devices, buy an older model of iPhone, or even try a different brand altogether rather than cough up that kind of cash.
Apple fans were stoked when they heard that the new iPhone X was coming out, especially because changes to the last few models have been sort of underwhelming. They hoped the new iPhone X would really be something special.
But when Apple revealed that the iPhone X with 64 GB of storage would cost $999, many balked. An iPhone X with 256 GB of storage will cost you even more at $1,149. This is the most expensive phone Apple has released to date.
Usually when a new iPhone is released, customers line up to get their hands on them and even form waiting lists as Apple furiously attempts to ship them quickly enough to keep up with the demand. This time, we’re not so sure that’s what’s going to happen.
Sure, price-conscious customers have never fallen under the iPhone spell in the first place. But Apple is banking on their most loyal fans to generate sales for the iPhone X. We won’t know for sure until the phone is released on November 3, and until Apple reports on its first and second quarter earnings.
But if fan forums are any indication, Apple might actually have a hard sell here.
A Reddit thread for hardcore Apple fans reveals that even diehards are hesitant to buy the iPhone X at its current price, and some are even outraged and dismayed that Apple would be so bold as to charge a thousand dollars.
Said one commentator, “I think the iPhone X will be a solid phone and I certainly wouldn’t mind having one, but to me the price is definitely overboard and Apple is starting to disappoint me a little with some of their changes (or overall lack thereof) to iOS.”
Some Apple fans are even switching to Samsung, or buying the recently released iPhone 8, which hasn’t particularly impressed anyone either.
Research by KeyBanc Capital shows that many customers are even “buying iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements to the new phone.”
The iPhone 8, at $699, doesn’t seem to have enough new features to justify the price hike over the iPhone 7, which is $549.
The message from customers is loud and clear: Apple needs to put out something truly impressive, with some exciting new updates, if it expects its customers to pay hundreds of dollars more for the latest upgrade.