Connect with us

Tech News

LaunchLeader: crowdfund your pre-Kickstarter minimum viable product

LaunchLeader recognizes the pain points in crowdfunding and steps in to help you get your idea off of the ground faster.

Published

on

lunchleader

lunchleader

LaunchLeader is for very very early fundraising

If you are attempting to launch a new company or product, you may have considered using a crowdfunding website to raise capital for your project. But what if you are just getting started, and don’t have a logo, a catchy video, or even a prototype of your product?

LaunchLeader is a new website designed specifically for entrepreneurs in the very early stages of fundraising. The site’s goal is to “increase the success rate of aspiring entrepreneurs by overcoming the biggest drawbacks of other crowdfunding platforms.”

According to LaunchLeader, success stories from other crowdfunding platforms are few and far between, with 90% of campaigns failing. Apparently only 40% of Kickstarter users and 10% of Indiegogo users reach their fundraising goals. And of Indiegogo users, 80% only raise 20% of their total fundraising goal.

LaunchLeader solves a major pain point

These dismal statistics may be discouraging, but LaunchLeader offers solutions. They blame, and hope to provide an alternative to, several pitfalls of other crowdsourcing sites.

LaunchLeader doesn’t want to throw the baby out with the bathwater — in fact, the site encourages entrepreneurs to use other crowdfunding platforms after they launch successful LaunchLeader campaigns to create a minimum viable product. The site seems specifically targeted towards entrepreneurs who want to get started, but aren’t ready to incubate their product or seek professional investors.

Strengthen your game where most fail

Many startups fail in the crowdfunding stage, according to LaunchLeader, because they are not adequately prepared and have not done enough to muster up support from their direct community of friends and family. At it’s most basic, LaunchLeader provides startups with an opportunity to work out some of the details of their company and idea before reaching out for larger investments, and to fundraise within their immediate community.

LaunchLeader says that one of the biggest reasons that crowdfunding campaigns fail is because potential donors are overwhelmed by the size of the fundraising goal. LaunchLeader takes a micro-funding approach, asking donors to contribute smaller amounts to particular items, such as tools for marketing or for creating a prototype.

How LaunchLeader stands out

Much like a wedding gift registry, the fundraising campaign includes an itemized list, so that donors can pledge directly to particular aspects of the project. The overall fundraising goal is divided into smaller, less intimidating goals, which results in faster fundraising.

Unlike other crowdfunding platforms, LaunchLeader requires users to provide photographs and documentation of the progress of their project, so that donors can be assured that their funds are being used appropriately. Accountability and visibility leads to higher donor confidence and increases the chance that donors will want to continue supporting the project.

LaunchLeader seems like a great place to start for entrepreneurs who want to get the ball rolling on a new idea.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Airbnb addresses issues in accessibility by adding new filters and photos

(TECHNOLOGY) Finding accessibility-friendly Airbnbs lodging has not been the easiest process, but the company just unveiled new features to help.

Published

on

airbnb accessibility features unveiled

In a commendable step forward for the platform, Airbnb has updated its filtering features and added additional location photo screening to make its platform more user-friendly for those with disabilities. This is the first big overhaul since 2019. Studies have demonstrated that guests with disabilities are more likely to face discrimination on the platform and the platform is making moves to address this issue. In a tweet on November 9th, the CEO of Airbnb, Brian Chesky, posted: “We’re reviewing every accessibility feature on Airbnb for accuracy. To date, our agents have double-checked photos of features in more than 25,000 homes.” The tweet features an 18-second video showcasing the accessibility features interface, which looks promising at a first glance.

In a curious decision, the number of accessibility filters has been lowered from 21 to 13, in what is described as an attempt to streamline searches.  While there is room for skepticism on that notion, better screening and search optimization for the remaining accessibility features is a welcome improvement. Perhaps we’ll see some of the nixed search filters, such as handheld showerheads, make a return in future updates.

The standards and burden of evidence for listing accessibility options have become more stringent.  Each feature now must be clearly documented with photo or video evidence, which are reviewed by designated trained staff. With standards now clearly defined for hosts to use to determine accessibility compliance of their spaces, the process should be smoother for all parties involved.  Examples of clarified guidelines include defining a ‘wide entrance to bedroom’ to be at least a 32-inch doorway, with photos of the measurement to confirm, as well as similar additional documentation being required for accessible parking spaces.  Where previously hosts just had to show a space clearly marked as accessible, images or video now need to also show how far from the primary entrance the space is, as well as prove that the space is clearly labeled with official signage or has a private driveway a minimum of 11 feet wide.

As a disabled person myself, and with a partner who has two defective knees– I can say there are a few filters I will miss. However, the more reliable accuracy of the labels for postings is a large step forward. I look forward to not getting any more third-story apartments showing up in searches for wheelchair-accessible properties. Planning my next vacation will likely be much less frustrating, if only we could agree on somewhere to go.

Update (December 07, 2021 at 12:58pmCST): Liz DeBold Fusco, Communications Lead for North America at Airbnb tells us, “To better serve our guests, and with input from our community and partners, we have updated the filters to make it easier for guests to find homes which suit their needs. One of those updates is simplifying to focus on essential and most used filters.”

Continue Reading

Business Finance

Can you afford missing a paycheck? Finance tips for freelancers

(FINANCE) Freelancers who are not always promised a regular paycheck could benefit from staying on top of their finances. Here’s our tips!

Published

on

money for paycheck

Most Americans don’t have a regular savings account and could not handle a $1,000 emergency, let alone miss practically a month of pay. We all could benefit from some careful reflection about the precarious nature of our personal finances.

Particularly those of us who don’t receive a regular paycheck.

Entrepreneurs and those invested in the gig economy have volatile incomes, and literally no promise of a paycheck ever – that can impact your personal finances in a number of ways.

Variable incomes are normal for this group and can impact entrepreneurs in ways as simple as handling debt.

If this is you – here are a few things to keep in mind that can help you deal with the volatility of living on a variable income and handling your personal finances.  

  • Set up an emergency fund. Start with 500 if you have to, and remember this is an emergency fund for your personal expenses, not your business. If you have an emergency fund, make sure you identify what an emergency is and also be prepared to put money back when it comes out. If you have a hard time not spending money in front of you, put your money in a local bank or CU that you don’t have immediate access too.
  • Stick to a budget. when you can’t forecast your income appropriately, controlling expenses is so critical it’s the few things that are in your control.
  • Don’t mix business with personal. While you may be pouring your personal energy and time into your start-up or gig, be careful about mixing expenses for two reasons: First, it messes up your budget. You need to have separate budgets for personal and business. Second, there could be tax challenges – consult a tax professional for more information. Here’s a little primer to get you started.
  • Save for retirement. There are tax benefits and come on, don’t wait till you can’t work anymore. Also, an IRA IS NOT AN EMERGENCY FUND.
  • Practice good financial behaviors. Automate bill pay. Online statements. Digital receipt tracking. The more you can automate your life, the better you are. You already have so many demands on your time, reduce that so you can spend more time doing what you love and what matters.
  • Consider diversifying your income. Either ensure you have multiple strings or a backup gig (even if it’s just uber driving) or be prepared to do temporary or contract labor during your slow seasons.

The path to entrepreneurship is rough. If the government can be unstable, those of you who work in the world of startups, gigs, and entrepreneurship, need to be even more on your toes. The “normal recommendation” for saving is 10% of your income, but normal may not be enough for you. Be prepared and save (more) of your paycheck.

Disclaimer: I am neither a tax nor investment professional. This is personal financial advice and I encourage you to visit a professional if you need more specific plans of action.

Continue Reading

Tech News

iOS 15 beta has blur nude photos opt-in, but its not without fault

(TECH NEWS) To protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos.

Published

on

Woman looking at Apple iPhone representing new iOS 15 beta that will blur nude photos.

In a move to protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos received in the Messages app. Amid privacy concerns, the feature has yet to be released.

The option to blur nude photos is opt-in, reports The Verge, and does not prevent users from choosing to view the photos in question even after being implemented.

This iteration of the feature is distinct from the original one insofar as it will no longer alert a parent or guardian when nude photos are encountered. While this may seem like a controversial change, several experts pointed out that exposing nude content on a child’s device in some households could result in abuse or, as Harvard Cyberlaw Clinic instructor Kendra Albert suggests, the outing of “queer or transgender children to their parents.”

With the most recent version of this feature enabled, children who receive inappropriate photos via the Messages app would be able to do two things: choose to avoid (or see) the content, and choose to send a report to a trusted adult if they see fit to do so.

Blurring photos is just one of several aspects of Apple’s Communication Safety suite, a feature that aims to prevent child sex abuse by making it easier for children to avoid and report predatory content.

 

Child on electronic device- iOS 15 beta that will allow blur nude photos should protect children.

Another feature that Apple has tested – but not released – is their Child Sex Abuse Imagery Detection (CSAM-detection), which scans and reports iCloud content that shows child pornography or abuse to Apple moderators for further review. As one can imagine, the feature drew mixed criticism, the majority of which came from privacy advocates.

While the vast majority of humanity can (hopefully) agree that fighting against child exploitation is a noble cause, these groups argue that scanning and reporting individuals’ personal photos via an algorithm opens the door to government interference and increased surveillance. Switching the algorithm’s baseline to scan for things like anti-government content, for example, would be easy, these groups posit, making the feature extremely dangerous in principle.

There is no current release date set for any of these aforementioned features, though iPhone users can reasonably expect them to drop at some point during iOS 15’s development.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!