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The new best time of day to post on Facebook

(TECHNOLOGY) There has long been a “universal” sweet spot for when to post on Facebook, so what is it now?

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The best time to post on Facebook is a hotly contested topic, with some experts claiming to have the end-all-be-all answer while others admit that it isn’t an exact science.

While the best time to post for your demographic will ultimately depend on that demographic’s habits, regional location, and more, AI machine learning may ultimately provide the answer that you’ve been looking for.

To assume that there’s a universal “best time” to post on Facebook is a bit contrived, given the dynamic nature of people and their various nuances; however, there is almost certainly a best time for you to post to your followers. This time will depend on a myriad of different factors, which is why you shouldn’t have to calculate it yourself.

There are plenty of social media analysis tools available, one of the popular options is Socialbakers which offers a comprehensive suite that you can try for 14 days to see if it even works for you. The idea is that the suite will analyze your posts’ traffic, giving you a day-by-day report on when is the best time for you to post to your audience.

This dynamic approach allows you to target specifically the most active section of your audience without having to guess or account for outliers (e.g., holidays) by giving you an exact (often down to the minute) time at which your posts should go out for your selected day. The suite also learns as it is used, meaning that your posting hours will only improve in accuracy with time.

While experts are still throwing out best posting time estimates like between 1:00 and 4:00 on weekdays, the fact remains that the optimal posting solution for you most likely doesn’t always fall during this vanilla time frame—and even if it does, the exact time will always net more views and engagement than tossing a post into the void of the Internet during a three-hour window.

The bottom line is this: your social media game may be fine, but knowing the exact time of day on which to post – a luxury afforded only by an AI suite – is the only way to post reliably during your audience’s sweet spot.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Tech News

Loss of internet access is used as punishment for those who abuse it

(TECH NEWS) Internet access is becoming more of a human right especially in light of recent events –so why is revoking it being used as a punishment?

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When one hears the word “punishment”, several things likely come to mind—firing, fees, jail time, and even death for the dramatic among us—but most people probably don’t envision having their access to utilities restricted as a legal repercussion.

Unfortunately, that’s exactly what’s happening across the country—if you consider Internet access a utility.

In the past, you’ve probably heard stories about people awaiting trial or experiencing probation limitations being told that they are not to use the Internet or certain types of communication. While this may seem unjust, the circumstances usually provide some context for the extreme nature of such a punishment; for example, it seems reasonable to ask that a person accused of downloading child pornography keep off the internet.

More recently–and perhaps more controversially—a young man accused of using social media to incite violent behavior during country-wide protests was ordered to stay offline while awaiting trial. This order came after the individual purportedly encouraged people to “[tip] police cars”, vandalize property, and generally exhibit other “riot”-oriented behaviors.

Whether or not one reads this post as a specific call to create violence—something that is, in fact, illegal—the fact remains that the “punishment” for this crime in lieu of a current conviction involves cutting off the person involved from all internet access until a verdict is achieved.

The person involved in this story may be less than sympathetic depending on your stance, but they aren’t alone. The response of cutting off the Internet in this case complements other stories we’ve seen, such as one regarding Cox and a client in Florida. Allegedly, the client in question paid for unlimited data—a potential issue in and of itself—and then exceeded eight terabytes of monthly use on multiple occasions.

Did Cox correct their plan, allocate more data, throttle this user, or reach out to explain their concerns, you may ask?

No. Cox alerted the user in question that they would terminate his account if his use continued to be abnormally high, and in the meantime, they throttled the user’s ENTIRE neighborhood. This kind of behavior would be unacceptable when applied to any other utility (imagine having your air conditioning access “throttled” during the summer), so why is it okay for Cox?

The overarching issue in most cases stems from Internet provider availability; in many areas, clients have one realistic option for an Internet provider, thus allowing that provider to set prices, throttle data, and impose restrictions on users free of reproach.

Anyone who has used Comcast, Cox, or Cable One knows how finicky these services can be regardless of time of use, and running a simple Google speed test is usually enough to confirm that the speeds you pay for and the speeds you receive are rarely even close.

In the COVID era in which we find ourselves, it is imperative that Internet access be considered more than just a commodity: It is a right, one that cannot be revoked simply due to a case of overuse here, or a flaw in a data plan there.

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Tech News

Integrate language learning into daily browsing with this new extension

(TECH NEWS) Interested in learning a second language but struggling to find the time? This new extension helps you learn French with no added time commitment.

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Woman seated on couch with laptop open to Fluent, a language learning extension on Chrome.

Language education software has long struggled to help students who don’t have sufficient time to study and practice. Sparing ten minutes a day on Duolingo for language learning is a really big commitment for some folks, even during a quarantine (but hey, no judgement here). Fortunately, Fluent has arrived to eliminate your remaining excuses for being monolingual.

Fluent is a new browser extension that helps you practice French while you browse the web. By replacing words in your native language with vocabulary in your target language, everything that you read through your web browser becomes a tiny bit bilingual. Slowly, Fluent acclimates your brain to seeing and translating foreign words automatically by teaching them through contexts that you’re already familiar with. Right now it’s only available in French, but new language offerings are already in the works.

On their producthunt.com page, co-founder Ara Ghougassian says that Fluent “helps by removing the friction to practice; you install Fluent and instantly you’re learning new vocabulary right inside your browser. No apps, no notifications, no setting time aside to study.”

As a language learner myself, I love the idea of seamlessly integrating my studies into daily life. There’s nothing quite like being able to read in your target language. With Fluent, users are able to do that right away. Drills and flashcards are okay, but straight-up memorization isn’t a very engaging or intuitive way to learn.

That being said, if you’re serious about learning a language, it’s worth giving yourself a reality check here: There is no singular, effortless, or fast way to become proficient. There’s no avoiding the fact that real fluency does take considerable time and effort. Language learning is just like building up your muscles: You have to consistently exercise if you want to get stronger.

So while I wouldn’t necessarily recommend that you rely on Fluent alone to study, the extension is a great introduction to developing those habits in your language learning. This particularly helps folks who find the idea of picking up a new language from scratch intimidating. But if you’re just curious about French, you’ll love its bite-sized approach to learning new words (not to mention, the hint of French on every webpage means you’ll feel a little bit posh while you’re surfing the web)!

Language skills are a wonderful way to invest in yourself, expand your career prospects, and unlock doors to new cultures; Fluent makes it easy to get started on your journey. Bonne chance!

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Tech News

Goal-based project management tool simplifies your work life

(TECH NEWS) If you are struggling to keep tasks straight then this new tool Qoals allows for a simpler and more straightforward way to accomplish goals as a team.

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Qoals pitch

We all have goals – whether they be personal, professional, financial, etc. Anyone can set a goal, all it takes is having a thought and assigning it a certain level of importance. However, not everyone completes their goals due to the oft difficulties and confusions associated with execution.

Like anything else, if there’s a will, there’s a way. A new way has been found in the form of Qoals – a simple and straightforward tool that helps you to get aligned around business goals instead of an endless wall of tasks.

The ability to complete goals is done through: setting goals, adding tasks, collecting things, and tracking progress. With this, everyone on your team has access to this information to keep tabs on what’s happening.

With setting goals, you create and prioritize your goals, letting your team members know which ones are most important at that time. Goals can be prioritized with tabs such as: long term, short term, and urgent. By adding tasks, you can add and assign tasks to set a clear path in order to complete set goals.

In collecting things, you collect resources related to your goal and keep them in one safe place (again, this is accessible to your whole team). This doesn’t require uploading files, but simply including links to resources to keep everything easily accessible. Finally, by tracking progress, everyone on the team can see where you’re at with your goals – which saves time with the follow ups of “how’s Goal X going?”

Why did Qoals develop this goal-oriented approach? “It’s about time we simplify things,” according to the official website. “Get aligned around goals and let everyone know what’s important for the business. Add goals under various projects and start adding tasks and resources to make that goal happen.”

Additionally, Qoals boasts that this provides users with a birds-eye view of what’s happening with their team, allowing them to be more human-centric. You can create unlimited projects, set and track your goals, collected everything related to said goal, keep the discussion relevant, access your tasks with one click, stay connected to your team, and see what’s going on at a glance.
Qoals is currently in beta.

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