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The new best time of day to post on Facebook

(TECHNOLOGY) There has long been a “universal” sweet spot for when to post on Facebook, so what is it now?

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The best time to post on Facebook is a hotly contested topic, with some experts claiming to have the end-all-be-all answer while others admit that it isn’t an exact science.

While the best time to post for your demographic will ultimately depend on that demographic’s habits, regional location, and more, AI machine learning may ultimately provide the answer that you’ve been looking for.

To assume that there’s a universal “best time” to post on Facebook is a bit contrived, given the dynamic nature of people and their various nuances; however, there is almost certainly a best time for you to post to your followers. This time will depend on a myriad of different factors, which is why you shouldn’t have to calculate it yourself.

There are plenty of social media analysis tools available, one of the popular options is Socialbakers which offers a comprehensive suite that you can try for 14 days to see if it even works for you. The idea is that the suite will analyze your posts’ traffic, giving you a day-by-day report on when is the best time for you to post to your audience.

This dynamic approach allows you to target specifically the most active section of your audience without having to guess or account for outliers (e.g., holidays) by giving you an exact (often down to the minute) time at which your posts should go out for your selected day. The suite also learns as it is used, meaning that your posting hours will only improve in accuracy with time.

While experts are still throwing out best posting time estimates like between 1:00 and 4:00 on weekdays, the fact remains that the optimal posting solution for you most likely doesn’t always fall during this vanilla time frame—and even if it does, the exact time will always net more views and engagement than tossing a post into the void of the Internet during a three-hour window.

The bottom line is this: your social media game may be fine, but knowing the exact time of day on which to post – a luxury afforded only by an AI suite – is the only way to post reliably during your audience’s sweet spot.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Tech News

Airbnb has blocked 50K+ bookings for being too big during COVID-19

(NEWS) Airbnb has cancelled a huge number of reservations as a security precaution during COVID-19 in the past year or so.

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In the last year or so, Airbnb has purposefully prevented at least 50,000 people from making irresponsible reservations on their properties, in many cases blocking those people from the platform itself. This prevention, at least in theory, helped cut down on the number of COVID parties during the pandemic.

According to The Verge, Airbnb’s head of trust and safety communication, Ben Breit, acknowledged blocked reservations in several cities across the United States, including Dallas, San Diego, and New Orleans. Breit confirmed that this response was an attempt to prevent large gatherings and parties during the height of the COVID-19 pandemic during which many areas banned group activities involving more than a few people.

While some requests for reservations were simply denied or “redirected”, many users were blocked from using Airbnb entirely. Airbnb noted that the number of blocked requests outpaced the number of people who were blocked, signifying that some accounts attempted to make more than one reservation before being removed from the platform.
Airbnb reportedly stated that “Instituting a global ban on parties and events is in the best interest of public health” prior to enacting a total ban on rentals at the beginning of 2020, a decision that gave way to the blocks and redirections in the last 12 months.

The evaluation system used to flag problematic reservations is relatively simple, according to Breit: “If you are under the age of 25 and you don’t have a history of positive reviews, we will not allow you to book an entire home listing local to where you live.”

But Airbnb didn’t entirely remove multiple-body listings or large rentals. The Verge reports that flagged users with the aforementioned criteria were still able to book both small rentals in local locations and larger rentals in reasonably distant locations.

Regardless of the optics here, Airbnb’s policy efficacy can’t be ignored. Multiple cities reported comparatively “quiet” holiday seasons–something that may contribute to Airbnb’s decision to extend their policy through the end of this summer.

The hosting company is also offering increased security measures, such as noise detection and a 24-hour hotline, at a discounted rate to property owners.

As both the vaccine gap and the proliferation of the Delta variant of COVID-19 continue to contribute to outbreaks, one can reasonably expect Airbnb to hold to this policy.

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TL;DV summarizes video meetings so folks can catch up in quickly *with* context

(TECHNOLOGY) TL;DV makes catching up on video team meetings slightly more tolerable and easily digestable.

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2021 was the year of virtual meetings, and while there are some perks associated with remote collaboration (I’m looking at you, pair of work pants that I didn’t have to wear once this year), these meetings often feel exponentially more arduous than their dressed-up counterparts. TL;DV, a consolidation app for Google Meet, looks to give back a bit of your time.

TL;DV (an acronym for “Too Long; Didn’t View”) is a Google Chrome recording extension that helps users specify important sections of meetings for anyone who needs to view them asynchronously. Users can tag specific segments in Google Meet sessions, transcribe audio, and leave notes above tagged sections for timestamp purposes, and the subsequent file can be shared via a host of both Google and third-party apps.

While the extension is only available for Google Meet at the time of writing, the TL;DV team has included a link to a survey for Zoom and MS Teams users on their site, thus implying that the team is looking into expanding into those platforms in the future.

The mission behind TL;DV is, according to the website, to empower users to “control how we spend our precious time” in the interest of combatting FOMO and meeting fatigue. By dramatically shortening the amount of time one must spend perusing a meeting recording, they seem well on their way to doing so.

Of course, the issue of human oversight remains. It seems likely that meeting facilitators will drop the ball here and there while tagging sections of the recording, and employees who miss crucial information in a recorded session are sure to be frustrated in the process–just not as frustrated as they might be if they attended the entire meeting live.

The current (free) version of TL;DV is in Beta, so users will have a three-hour cap on their videos. The development team promises a professional version by the end of 2021, with the added bonus of leaving prior recordings available for free for anyone who used the Beta. This is certainly an extension to keep an eye on–whether or not you’re remaining remote in 2022, virtual conferencing is no doubt here to stay.

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Tech News

Hiding from facial recognition is a booming business

(TECH NEWS) ‘Cloaking’ is the new way to hide your face. Companies are making big money designing cloaking apps that thwart your features by adding a layer of make up, clothing, blurring, and even transforming you into your favorite celebrity.

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Facial recognition companies and those who seek to thwart them are currently locked in a grand game of cat and mouse. Though it’s been relentlessly pursued by police, politicians, and technocrats alike, the increasing use of facial recognition technology in public spaces, workplaces, and housing complexes remains a widely unpopular phenomenon.

So it’s no surprise that there is big money to be made in the field of “cloaking,” or dodging facial recognition tech – particularly during COVID times while facial coverings are, literally, in fashion.

Take Fawkes, a cloaking app designed by researchers at the University of Chicago. It is named for Guy Fawkes, the 17th century English revolutionary whose likeness was popularized as a symbol of anonymity, and solidarity in V For Vendetta.

Fawkes works by subtly overlaying a celebrity’s facial information over your selfies at the pixel level. To your friends, the changes will go completely unnoticed, but to an artificial intelligence trying to identify your face, you’d theoretically look just like Beyonce.

Fawkes isn’t available to the general public yet, but if you’re looking for strategies to fly under the radar of facial recognition, don’t fret; it is just one example of the ways in which cloaking has entered the mainstream.

Other forms of cloaking have emerged in the forms of Tik Tok makeup trends, clothes that confuse recognition algorithms, tools that automatically blur identifying features on the face, and much more. Since effective facial recognition relies on having as much information about human faces as possible, cloaking enthusiasts like Ben Zhao, Professor of computer science at the University of Chicago and co-developer of Fawkes, hope to make facial recognition less effective against the rest of the population too. In an interview with The New York Times, Zhao asserts, “our [team’s] goal is to make Clearview [AI] go away.”

For the uninitiated, Clearview AI is a start-up that recently became infamous for scraping billions of public photos from the internet and privately using them to build the database for a law enforcement facial recognition tool.

The CEO of Clearview, Hoan Ton-That, claimed that the tool would only be improved by these workarounds and that in long run, cloaking is futile. If that sounds like supervillain talk, you might see why he’s earned himself a reputation similar to the likes of Martin Shkreli or Ajit Pai with his company’s uniquely aggressive approach to data harvesting.

It all feels like the beginning of a cyberpunk western: a story of man vs. machine. The deck is stacked, the rules are undecided, and the world is watching. But so far, you can rest assured that no algorithm has completely outsmarted our own eyeballs… yet.

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