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The new best time of day to post on Facebook

(TECHNOLOGY) There has long been a “universal” sweet spot for when to post on Facebook, so what is it now?

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The best time to post on Facebook is a hotly contested topic, with some experts claiming to have the end-all-be-all answer while others admit that it isn’t an exact science.

While the best time to post for your demographic will ultimately depend on that demographic’s habits, regional location, and more, AI machine learning may ultimately provide the answer that you’ve been looking for.

To assume that there’s a universal “best time” to post on Facebook is a bit contrived, given the dynamic nature of people and their various nuances; however, there is almost certainly a best time for you to post to your followers. This time will depend on a myriad of different factors, which is why you shouldn’t have to calculate it yourself.

There are plenty of social media analysis tools available, one of the popular options is Socialbakers which offers a comprehensive suite that you can try for 14 days to see if it even works for you. The idea is that the suite will analyze your posts’ traffic, giving you a day-by-day report on when is the best time for you to post to your audience.

This dynamic approach allows you to target specifically the most active section of your audience without having to guess or account for outliers (e.g., holidays) by giving you an exact (often down to the minute) time at which your posts should go out for your selected day. The suite also learns as it is used, meaning that your posting hours will only improve in accuracy with time.

While experts are still throwing out best posting time estimates like between 1:00 and 4:00 on weekdays, the fact remains that the optimal posting solution for you most likely doesn’t always fall during this vanilla time frame—and even if it does, the exact time will always net more views and engagement than tossing a post into the void of the Internet during a three-hour window.

The bottom line is this: your social media game may be fine, but knowing the exact time of day on which to post – a luxury afforded only by an AI suite – is the only way to post reliably during your audience’s sweet spot.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Tech News

Facebook policy sets themselves up for yet another failure

(TECH) Facebook’s role in news consumption increases, and their new policy regarding news is raising eyebrows.

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Facebook did not get a lot of likes a when it was facing scrutiny for taking money for Russian ads, and their subsequent role in the 2016 Presidential election. In response to that, Facebook announced its Ad Archive – a public political archive to allow users more transparency in who purchased those ads like you can on television. Additionally, they changed their political ads policy.

Of course, the goal of this is to promote transparency and give the public an opportunity to scrutinize advertisers and have more control about what they do with that information. Facebook and the world at large acknowledges that still isn’t a perfect solution, and there are many problems left to work out, including how perpetrators can get around the new rules by simply setting up an LLC.

Now, Facebook says they will include news pages in their Ad Archives. While this decision was originally opposed by many news publishers, and Facebook compromised by putting them in a separate category, it has officially become part of Facebook policy.

To be a news page, there are several criteria pages and promoters must follow, including focusing on current events and news, spreading factual and true information, and publishing content that is not user generated or aggregated from other areas of the web. Also, the amount of advertising content can not exceed the amount of content related to news.

Facebook’s decision to include news publishers involved some input from The Trust Project was a decent step, but it’s almost certain that many publishers are raising their eyebrows at the decision to include them in the archive, with the indication that news organizations are as suspect as corrupt Russian players. It is particularly grating in an environment where Twitter has opted not to lump news and Russian actors together.

Certainly, how publishers spend their dollars and make platform decisions will be impacted, especially as this continues. Given the broad domains of ad archive – elections, elected officials, and issues of national importance – we are likely to see how things play out over the next few months.

The biggest concern of course, is how this sets Facebook up for another failure in regards to how it handles news, and how this will impact the people receiving that news. And hopefully, we find out before the stakes are too high.

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Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

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When searching for a new job, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a new Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

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Tech News

Why are all apps starting to look exactly the same?

(TECHNOLOGY) As apps evolve, they are beginning to look uniform – is this a good or bad thing?

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Have you noticed that all apps are beginning to look a lot alike? Many popular social media apps are utilizing minimalist designs, featuring lots of black and white with negative space and little color.

At a glance, you may not be able to differentiate what’s Airbnb and what’s Instagram. Normally, something like this could be argued to be unoriginal and boring. However, let’s look at the positives.

If every app – for the most part – is operating with the same design, they’re not trying to constantly one-up each other with the next big look. As a result, they have more time to focus on what’s important – the content found on the app and the functions of the app.

While many apps offer similar features (like Snapchat, Facebook, and Instagram both having Stories), every social media app has its own flair that keeps users coming back. And, user retention is higher if they feel comfortable using the app – which is another plus of them all having similar designs.

If you have 12 different social media apps with 12 different interfaces and means of operation, it’s unlikely that a user will keep up with all 12. But, if they know exactly how to use them, the user can flip back and forth like it’s nothing.

However, “app fatigue is a real thing,” said Yaz of UX Collective. “Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.”

Below is Yaz’s exploration of the uniformity in apps:

Research has found that a quarter of all apps are deleted after just one use. People tend to stick with the apps that they have found made a positive impact in their lives – either for communication with others or apps that save them time.

Uniformity means developers can spend more of their time on creating the content that will aid in better communication and more time saving options.

Again, what it comes down to is the content and function. That’s where the true creativity comes in. People aren’t using Airbnb because the app or the website are ridiculously exciting; they’re using it because it offers a service that is beneficial.

What are your thoughts on app uniformity? Unoriginal, or a stepping stone for what’s really important?

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