A goal that most all of us have is to always be increasing efficiency and productivity. The more that we complete repeated tasks, the more we are able to cut out unnecessary steps and get to the end result faster.
I have found this to be true in terms of social media management. Each platform has their own rules, their own means of posting, and it takes time and attentiveness to get your message across each individual site.
One of the most time consuming aspects of this is the visual component. It’s not only time consuming, but also crucial to have as part of your post as that is what draws an audience’s attention.
The issue with this is that there are different settings for each platform, forcing us to have specially-sized photos for each social media site. This was a problem I ran into a few months back when I was attempting to create a logo for my company to be used for each platform. What looked good on Facebook, wouldn’t translate to LinkedIn, and so on.
Now, I’ve learned of a one-stop-shop to create sizes for each social media site. This was found in the form of Landscape.
Landscape describes itself as “streamlined image resizing for social media.” The app lets you prepare images that meet the aspects for each social media site.
The free app was created by Sprout Social and it’s easy to use. First, you select an image and upload it to Landscape. Then, you choose the social networks that you want the image to be sized for. Finally, you crop the images to their respective sizes and upload them to your pages.
“Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world,” says Sprout Social.
“Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns – ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.”
It’s as simple as that and helps save you time and aggravation.