Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Starbucks testing out phone case that pre-orders, pays for drinks

Starbucks Japan is testing out a phone case that acts as a pre-loaded Starbucks card – will it succeed and spread to our shores?

starbucks touch case

starbucks touch case

Japan testing out new Starbucks tech

Committed caffeine addicts in Japan now have the opportunity to get their coffee fix with a quick tap of their smartphone. Starbucks Japan has teamed up with men’s fashion design company Uniform Experiment to create the Starbucks Touch. It’s a cell phone case for iPhone 6 that doubles as a gift card. You simply preload the gift card with cash or your credit card, and then next time you go for that latte, you can pay by simply tap and go.

The Starbuck Touch debuted early this month and retails for ¥ 4,000, which is about 35 US dollars. The case has a colorful pattern of rainbow squares one side, while the other side is designed to look much like a Starbucks cup with its signature cardboard sleeve.

The app also allows you to pre-order your joe

The accompanying app can also be used to pre-order your coffee, so that you don’t have to wait in line at the store. Starbucks Touch is currently only available in two stores in Tokyo, and so far Starbucks has not announced whether or not the innovative cell phone case will be sold in y7Europe or the United States.

Regardless, Starbucks stores in the US are attempting to incorporate more smartphone technology. In 2009, select stores began allowing customers to order and pay for their beverages over a Bluetooth connected network.

A similar app is available in the U.S.

In late 2014, Starbucks launched its iPhone app, Mobile Order & Pay, in several of its coffeehouses in Portland, Oregon. The app allows customers to pre-order and pre-pay for their beverages and snacks before they get to the store. The app gives the customer an estimated time when their order will be completed. When they arrive, they can skip the long lines and the barista will have their order ready at the pick-up counter.

Advertisement. Scroll to continue reading.

The app also tracks your order and payment history, so you won’t forget the delicious new flavors you’ve sampled, and you’ll be able to reference your order in case there is a mistake.

After the app’s initial success in Portland, Starbucks stores throughout the Pacific Northwest plugged in to the new technology, and more and more stores throughout the US West and South will soon be able to fill orders through the smartphone app. The app is also now available for Android.

What this tech means for Starbucks and other brands

These new technologies are designed to simplify and speed up the order and payment processes and will hopefully help cut down on one of Starbuck’s customers’ biggest complaints – the endless lines and long wait times. Connected customers can get in and out of the coffeehouse and get on with their day, and the busy baristas can move the lines along with greater efficiency.


Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: Starbucks' massive expansion plans reveal the future of service - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Opinion Editorials

It has become a running joke that AI can't create hands or feet, instead creating nightmare fuel. What's the real reason for this?

Business News

Not far behind the ranks of Reddit and Meta, who changed the name of their NFT programs, Starbucks launches their own called 'journey stamps'

Business News

Starbucks shutters 16 stores in response to the crime wave hitting major American cities, will more follow?

Tech News

(TECHNOLOGY) The digital revolution of the past few decades has brought us many life-altering, innovative technologies, but these 7 take the cake.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.