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Kyle
January 19, 2016 at 1:07 pm
I’ve been running into shocking anecdotal mobile use cases going back to early 2015. For instance, I spoke with a car dealer who has lots spread across the Ft. Worth area, and he said that his rural store was almost 100% mobile search. As I dug into that, it turns out that lower income people will choose a phone plan with a highly functional smartphone and forgo an upgraded desktop because of cost.
Verticals are important, too. Those that are “Yelp-dependent” trend very high with smartphone use, for instance. I’ve talked to several hair salons in 2015, and their experience reflects this perfectly.
The reason I point this out is because I see and hear the “more than half of all search is mobile” stat quoted almost uniformly, and I think small business owners can miss just how dominant mobile search could be in their demo. While it’s true that more than half of all search is mobile, they could be missing a lot of business by thinking “well, at least I’ll get half of the remaining search traffic”.
Cindy Allen
January 21, 2016 at 8:08 pm
I started to read this article as a business owner but found myself quickly falling into “Mom” mode when I saw the stat from emarketer.com stating 5.5 hour per day spent on digital media. That’s equivalent to a full time job each week… “Tune in and turn on”? I wonder how much of it is that, verses “turn on and tune out”. Guess I’m getting old and starting to sound like my mother. Sorry to interrupt. You may go back to your device now.