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The top ways web behavior shifted in 2015

Getting your marketing game on point this year requires an understanding of what happened last year. Let’s talk about how web behavior shifted in 2015 to do just that.

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Ch-Ch-Changes: How Web Behavior Changed in 2015

The old adage “Tune in and Turn on” was never truer than in 2015. There was more to choose from on the digital landscape than ever before. Throughout 2015 individuals were/are looking for relevant communication that relates directly to their needs. Doesn’t matter if they are searching for a product or service.

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The fact is, the increasing number of available media channels has created a wider palette for consumers but complications for marketers who long ago gave up sleep while trying to determine when, and where, their customer is located. A scary scenario to be sure, but also an exciting one because if marketers can crack the users code there is gold to found at the end of the rainbow.

Changes in attitudes

An graphic from social sharing and analytics provider addthis.com provides insights into the shifting behaviors of internet users in 2015. And despite evidence that the smartphone market is slowing, it seems mobile is still taking over.

According to addthis.com, mobile now accounts for more than half of all internet users worldwide. Don’t worry, there are still plenty of countries, the U.S. included, where people still use a desktop/laptop computer. The most social sharing still happens on desktop devices but mobile use continues to creep up with a 32 percent increase over 2014 data.

The big question

Marketingland.com points out that “understanding how, why and when your customers engage with certain channels will lead to a better communication and customer experience [and ultimately more sales].”

Regarding a shift in internet use behavior, consumers own more connected devices than ever, with more than 70% of connected consumers indicating that they personally use three or more devices. And it’s not just the devices that are multiplying; it is also the time spent engaging with content across screens.

According to emarketer.com, time spent with digital media has leaped to 5 hours and 38 minutes a day, with 2 hours and 51 minutes of that time being spent on mobile This is due to the fact that consumers take their devices with them and engage on and off throughout the day and night.

With the rise of the mobile “everything” (communication, payment options, digital wallets, etc) the Internet is not only a font of information, but a simple and easy point of purchase. As consumers continue to drive the digital shift forward, the rest of the sales and marketing landscaping must fight to keep up.

#WebBehavior

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

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2 Comments

2 Comments

  1. Kyle

    January 19, 2016 at 1:07 pm

    I’ve been running into shocking anecdotal mobile use cases going back to early 2015. For instance, I spoke with a car dealer who has lots spread across the Ft. Worth area, and he said that his rural store was almost 100% mobile search. As I dug into that, it turns out that lower income people will choose a phone plan with a highly functional smartphone and forgo an upgraded desktop because of cost.

    Verticals are important, too. Those that are “Yelp-dependent” trend very high with smartphone use, for instance. I’ve talked to several hair salons in 2015, and their experience reflects this perfectly.

    The reason I point this out is because I see and hear the “more than half of all search is mobile” stat quoted almost uniformly, and I think small business owners can miss just how dominant mobile search could be in their demo. While it’s true that more than half of all search is mobile, they could be missing a lot of business by thinking “well, at least I’ll get half of the remaining search traffic”.

  2. Cindy Allen

    January 21, 2016 at 8:08 pm

    I started to read this article as a business owner but found myself quickly falling into “Mom” mode when I saw the stat from emarketer.com stating 5.5 hour per day spent on digital media. That’s equivalent to a full time job each week… “Tune in and turn on”? I wonder how much of it is that, verses “turn on and tune out”. Guess I’m getting old and starting to sound like my mother. Sorry to interrupt. You may go back to your device now.

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Chrome can now group and color code your open tabs

(TECH NEWS) Do you have too many tabs, and can’t tell what’s what? Google has tab groups that make it easier to find what you’re looking for.

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Are you a tab collector? That’s Google’s name for people who have tabs upon tabs upon tabs open on their Google Chrome browser. And while third party apps are already available to help collectors manage tabs, Google is now stepping in with Tab Groups.

Tab Groups, try it here, allows users to color-code, group and add text or emoji labels to separate clusters of tabs in their browser.

Right-click on any tab and choose Add to New Group. A gray dot will appear to the left of the tab and outline it in the same color. Clicking on the dot lets users update the color, label and name the group. Once grouped together, the tab groups can be moved and reordered. They’re also saved when Chrome is closed and reopened.

Google said after testing Tab Groups for months, they noticed people usually arranged their tabs by topic and that appeared most common when people shopped or were working on a project.
“Others have been grouping their tabs by how urgent they are, “ASAP,” “this week” and “later.” Similarly, tab groups can help keep track of your progress on certain tasks: “haven’t started,” “in progress,” “need to follow up” and “completed.”

Of course, this new feature does nothing to dissuade users from opening too many tabs, despite research that says multitasking may change the structure of your brain and Chrome is notorious for using too much RAM. So now you can’t concentrate, and your computer is running hot and slowing down.

A solution? Use Chrome extensions such as The Great Suspender, which suspends tabs that have been inactive for a specific amount of time. Don’t worry, you can whitelist specific websites so if you always need a tab for Twitter open, it won’t be suspended.

Another tip is to focus on one task at a time using the Pomodoro Technique, breaking tasks and your workday into 25-minute bursts of productivity with five-minute breaks in between. FocusMe uses a timer and website blocker to reduce the risk of getting distracted. You’re on the internet, after all.

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Quarantine bod got you down? AI trainer Artifit lifts you up

(TECH NEWS) If staying home has caused some unfortunate weight gain, Artifit can help you keep your home body fit during and way after quarantine is over.

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Artifit website

Mandatory lockdown’s have changed people’s routine’s in every conceivable way. From the way we work and cook to how we exercise. Home workout routines have been a hot topic in the last couple of months. People are trying to find a way to retain some sense of normalcy and maintain their healthy lifestyles We’ve all heard jokes about the so called “Quarantine 15” online and maybe you’ve even made a disparaging comment or two about your weight since gyms closed.

To be clear, there is nothing wrong with a little weight gain the face of a global pandemic. The world is changing, your life is changing, and times are scary. Be gentle with yourself and those around you.

If you are looking for a way to get regular workouts back into your life and YouTube videos just aren’t cutting it, there is a high-tech solution. Artifit is an AI personal trainer designed to make your solo workouts safer and more effective. The app acts as your personal trainer by creating your workout plans, tracking progress, and providing posture corrections.

The app uses your phone’s camera to track your reps and spot errors in form while providing real time audio feedback. According to the app creators, [Artifit] recognizes 20 major joints movements via mobile camera, and we are constantly working on adding new joints and improving the algorithm.”

Beyond the workouts, Artifit taps into your competitive side by providing you with a score at the end of each work out that you can then share with friends. The app measures and analyze your progress over time and uses this data to create a workout plan that is best suited for you.

There are a ton of reasons you might be looking for a tech-driven approach to your workout routine. Most of us already rely on technology to track out movement in one way or another – think about the Health app on your phone or your Fitbit. Working out from home isn’t for everyone, but some are thriving under a more flexible schedule and want to keep it that way.

If you are not sure when you’re going to feel comfortable going to the gym again or you no longer want to fuss over scheduling appointments with a personal trainer, this could be the app for you. Artifit can help you keep your homebody tendencies intact way after quarantine is over.

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Google has another video conference tool, but are they too late?

(TECH NEWS) Google is making their Google Meet, available for anyone with a gmail account, leaving us to wonder if it’s a little too little, too late.

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Google meet

Google Is now making its business video meeting tool available for free to everyone with a Gmail account. Wait! What? We already have that, don’t we? We do, kind of. Google has long offered free Google Hangouts, a messaging function that includes chat and video chat features for groups of up to 25 people. Google Duo is a video meeting app that has been available for cell phones and tablets, previously available for up to 8 people, but now for up to 12 people.

Sooooo, why do we care about free Google Meet? Isn’t this taking us back to, say, 2009? The difference is that with Google Meet, you can include up to 100 participants. This service used to be available only to paid G-Suite customers. Video conferencing has never been more popular or necessary, with Zoom leading the pack. Google wants you to blow off the others and give Google Meet a shot.

Why should we care? If you are already using a video meeting tool that works for you, what’s the incentive to switch? If you’re using Skype, you can only have up to 50 participants, while you can have up to 100 participants on Google Meet. On Zoom, you can also include up to 100 people on a video meeting. With a free Zoom account, you can meet for up to 40 minutes, and Google Meet has expanded their free Meet calls to 60 minutes.

Zoom has had serious issues with security and privacy. While Zoom is scrambling to enhance the safety and privacy of users, including ways to prevent illegal Zoombombing. Yet, it will be harder to trust Zoom again, now that the damage has been done. Google Meet already has a robust security system, including end-to-end encryption of all video calls. All calls go through Gmail, which already lives behind a bunch of protections, which has to be a good thing.

Google Meet also offers easy live captioning through their own voice recognition service and other accessibility considerations such as screen readers and magnifiers. People who are already familiar with Google chat/meeting tools will likely try Google Meet right away to see how it compares to Zoom, Skype, and other video conferencing tools. Google is betting on it.

However, if you already have a tool you love, you might be like, “Meh.” If you are the type who loves researching all of the tools to find your perfect match, then this is likely exciting news for you. Options are always good, though. The strangest thing is that Google has had this capability all along. When schools started shuttering during the pandemic, Zoom immediately stepped up and offered educators its professional tools for free–a clutch move that garnered them loads of positive press and help propel them past competitors into the top spot.

Google Meet will have to prove to be at least as clear, fast, easy to use as Zoom. With Google’s collection of launched and abandoned video tools, though, we have to wonder if it will be. At least Meet is already starting out more secure, which is a superb start. With the launch of Zoom 5.0, though, will it be too little, too late for Google Meet to capture a good chunk of the video tool?

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