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Tolerance of apps crashing reveals much about iOS, Android users

What does it say about Android and iOS users when they uninstall an app that crashes? How each reacts reveals more about our divided nation than you may think…

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Unique comparison between devices

Apple has long been recognized for high quality design in their elite design program, and have always had stringent criteria for applications that developers submit to the iTunes library, maintaining a feeling of exclusivity to their products. On the other end of the spectrum is Google whose philosophy is based on open source design, allowing for a more iterative and expansive library of apps. For these reasons, there are more free apps available for Android, but there are fewer low quality apps on iTunes that feel like forgotten dorm room projects.

With these differences, what does it actually mean to the end user? Do consumers care? Is there actually a difference between Android and Apple users? We don’t just mean differences in what coffee the tend to drink, or how hipster they tend to be, rather how they react to the apps on their devices? In particular, how does each react when an app crashes?

Who is less forgiving when an app crashes?

According to BugSense.com, which offers big data for mobile apps, when analyzing one billion data points from over 10,000 app developers in October, several trends emerged regarding this behavior, and the company discovered that Android users are far less tolerant of an app crashing.

Roughly one in four Android user will remove a free app immediately upon crashing, whereas only one in 10 iOS users remove an app after it crashes. When it comes to paid apps, iOS users are the less forgiving, with 45 percent removing a paid app after it crashes, compared to 42 percent of Android users. The disparity between paid and free is also intriguing, as both are more tolerant of a free app crashing.

Additionally, iOS users are quite serious about their games, with 69 percent removing a game after it crashes, while only 42 percent of Android users remove the app after a crash. Every day apps like weather apps, photo apps, task apps, and the like are removed after a crash by 54 percent of Android users, while only 46 percent of iOS users will remove them in the event of a crash.

So, who is more loyal?

Comparing the loyalty of each device user is difficult, because what the data truly shows is that each is tolerant of different types of apps crashing, which unveils more about the general reasons for use than loyalty. Android users get frustrated and jump ship when standard apps (weather, photos) crash, and with more free apps, they are more likely to have experimented with free apps than iOS users, thus the lower tolerance for free apps crashing. Alternatively, iOS users are far less tolerant of paid apps crashing, and take their gaming more seriously, which reveals that there are likely higher quality games available or Apple, hence the volume.

Just as our nation is split fairly evenly between red and blue, we are split between iOS and Android just the same, and behavior and tolerance levels of each side varies because the intention of using the device is varied as well.

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Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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A deepfakes creator for text so realistic it can’t be made public yet

(TECHNOLOGY) You know about video deepfakes, but the technology exists for doing convincing deepfakes for text. It’s so good that they aren’t ready to release it to the public yet…

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Artificial intelligence is being used to complete more and more human tasks. But as of right now, news stories you read online – including all the articles here on American Genius – have been written by real human beings.

Until recently, even the most intelligent computers couldn’t be trained to recreate the complex rules and stylistic subtleties of language. AI-generated text would often wander off topic or mix up the syntax and lack context or analysis.

However, a non-profit called OpenAI says they have developed a text generator that can simulate human writing with remarkable accuracy.

The program is called GPT2. When fed any amount of text, from a few words to a page, it can complete the story, whether it be a news story or a fictional one.

You already know about video deepfakes, but these “deepfakes for text” stay on subject and match the style of the original text. For example, when fed the first line of George Orwell’s 1984, GPT2 created a science-fiction story set in a futuristic China.

This improved text generator is much better at simulating human writing because it has learned from a dataset that is “15 times bigger and broader” than its predecessor, according to OpenAI research director, Dario Amodei.

Usually researchers are eager to share their creations with the world – but in the case, the Elon Musk-backed organization has, at least of the time being, withheld GPT2 from the public out of fear of what criminals and other malicious users might do with it.

Jack Clark, OpenAI’s head of policy, says that the organization needs more time to experiment with GPT2’s capabilities so that they can anticipate malicious uses. “If you can’t anticipate all the abilities of a model, you have to prod it to see what it can do,” he says. “There are many more people than us who are better at thinking what it can do maliciously.”

Some potential malicious uses of GPT2 could include generating fake positive reviews for products (or fake negative reviews of competitors’ products); generating SPAM messages; writing fake news stories that would be indistinguishable from real news stories; and spreading conspiracy theories.

Furthermore, because GPT2 learns from the internet, it wouldn’t be hard to program GPT2 to produce hate speech and other offensive messages.

As a writer, I can’t think of very many good reasons to use an AI story generator that doesn’t put me out of job. So I appreciate that the researchers at OpenAI are taking time to fully think through the implications before making this Pandora’s box of technology available to the general public.

Says Clark, “We are trying to develop more rigorous thinking here. We’re trying to build the road as we travel across it.”

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This AI program wants to be your graphic designer

(TECH NEWS) If you’re a small business looking for branding or to re-brand but don’t have the time nor budget, this tool can help you get it done!

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AI is growing, now it can even be your own personal graphic designer.

The new company Brandmark uses AI to create custom brand identities in minutes. All you need to do is describe your business and leave the designing up to them.

Brandmark describes their system as “more than just a logo,” as they aid people in developing an entire brand identity. This includes a complete style guide, color scheme and even a WordPress compatible website template.

It is the perfect tool for small businesses and entrepreneurs who may not have the budget to hire an in-house designer to join their team.

The creators of Brandmark have attempted to give the platform personal elements as well, so that you can understand the design decisions and even have the chance to make it your own.

The process is as simple as it can get. All that Brandmark requires is for you to type in a few keywords that best describe your business. For example, a coffee shop might type in “coffee, hot, lounge, mocha, books, relaxation.” These keywords are anything that can be associated with your brand so it is important to include adjectives as well. Consider how you want customers to feel when they see your product or walk into your shop for the first time.

All of these details will help Brandmark create a unique and personal identity for you.

The creators of the tool wanted it to feel like a true designer. That is why they have developed a system that understands design principles. After creating a look, Brandmark will explain the design choice and how it relates to your brand. In addition, you have access to features that allow you to customize the design.

Just like any professional service, Brandmark provides a style guide that can be used to apply your brand - including logo, color scheme and font - to various type of products. Click To Tweet

For instance, the same coffee shop would know how to apply their logo to coffee cups, bags, mugs and menus by following the guide. In addition, website layouts are offered to get your online business started. It’s an all-in-one package to get your business up and running with a professional look.

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This eye tracking tech could be what saves VR

(TECHNOLOGY) VR has struggled with adoption rates, but this new technology could finally make it more useful in daily life.

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VR could be saved

The new HTC Vive Pro Eye VR headset made its debut at CES 2019. An updated version of the HTC Vive Pro, its features are expected to have a variety of uses over the long-term.

The Vive Pro Eye features new eye tracking technology developed in partnership with Tobii Eye Tracking. Inside the headset are sensors around the eyes to help the A.I. target what your eye is seeing. This is integrated into the UI design, allowing users to select menu options just by looking at their choice. In theory, users can choose how to interact with different A.I. characters or in VR chat spaces.

The eye tracking features Dynamic Foveated Rendering which will allow the computer to render VR objects the user is looking at to a high resolution. Likewise, images on the user’s periphery or outside the field of view will appear at a lower resolution or won’t be rendered at all. This way headset will require less performance power from its graphics card, and can still generate high-quality images in the places that matter.

Another feature is the A.I. assist where the computer can register intended targets in the VR environment based upon where your eyes are looking. This could be helpful for newcomers to VR instead of adjusting to the hand-eye coordination with the remote.

In a new industry like VR, the turnover rate for technology is fairly high, but the fovated rendering is likely to stay. Since its practicality not only enhances user experience, but also provides support from a hardware standpoint, its not outlandish to think developers will piggy-back off this new feature.

Sounds like fun? Well, currently the Vive Pro Eye is meant for business ventures rather than for consumers. But we’ll likely see this technology eventually find its way into more affordable VR products. There is no release date or price range yet available.

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