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Topsy is dead 2 years after Apple spent $2M acquiring it

Topsy is officially dead. The technology that stored every tweet ever published was acquired by Apple and a mere 2 years later no longer exists. What happened?

topsy

Surprising announcement

If you visit Topsy.com, expecting to use the internet’s favorite social media analysis service; brace yourself for disappointment, as you will be redirected to a page on Apple’s website promoting it’s iOS search tool, instead.

That’s because this month, Topsy, officially died a sudden, and tragic death.

Pronounced dead by their last tweet: “we’ve searched our last tweet”, social media enthusiasts everywhere, were caught off guard, and devastated.

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Two years after Apple acquisition

The unanticipated death of the 8 year old company, comes only two years after Apple Inc acquired it for $200 million.

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As soon as Apple made the purchase, users were curious how they planned on using the analysis tool. But, Apple stayed quiet about their plans, and still today, has never publicly revealed why they made the purchase.

Some believe the technology was used to overhaul the “Proactive” tool for iOS 9, which searches a user’s apps for information; while others believe Apple is using Topsy to overhaul iAds, the ad network for Apple software. Whatever its intended use, users definitely didn’t expect this.

Developers scrambling for alternatives

Born in 2007, the adored service provided a comprehensive index for every tweet ever published since Twitter’s birth in 2006, all for free. The first, and few of it’s kind.

Which is why developers are scrambling to offer alternatives to the recently deceased. NewsWhip published a post promoting Spike, it’s new self proclaimed Topsy alternative, which is similar in that it gives users the ability to search Tweets, but costs $299 a month. Buzzsumo, is another similar service charges $99, and Unmetric $490 a month, unheard of for the Topsy fan’s who loved it because it was free.

Rumors, but no clarity

At only eight years of age, Topsy, made it’s way into hearts everywhere, providing services Twitter itself should be able to, but cannot. There are many rumors about why it shut down, and hopefully, more details develop and clarify, but one thing is certainly true:

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The Good Die Young.

RIP, Topsy Tech.

#RIPTopsyTech

Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

2 Comments

2 Comments

  1. Peter

    December 28, 2015 at 12:44 am

    Hi, Peter from Unmetric here. Retrieving and storing all the data that Topsy would have done and then building an interface where anyone can access it for free is crazy expensive – I know, I’ve seen our own server bills! Perhaps one of the reasons Apple shut it down was because it was just bleeding cash. If they had introduced a fee to access the data, perhaps the data or service wasn’t valuable enough for people to pay for it.

    Just a thought, we’ll also miss Topsy.

    PS. Your website seems to want to constantly push me to another page while I’m writing a comment, very frustrating!

  2. Gloria

    June 20, 2016 at 8:36 am

    Really nice alternative to Topsy is social listening platform called Brand24. It is easy to use and efficient tool for real time internet monitoring and analyzes. Definitely worth to try, works great with Twitter 🙂

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