Connect with us

Tech News

Receiptful: Turn emailed receipts into useful marketing tools

(Tech News) Receiptful turns emailed receipts into actionable marketing tracking when you send, how many are opened, and when the recipient takes action.

Published

on

receiptful

receiptful

Taking advantage of a missed opportunity

Chances are that if you are selling something, you are issuing receipts. Receipts are more than likely an automated function, to save time and deliver them as quickly as possible, but what if you could use them as a marketing tool?

Receiptful is a new app that works with online payment system, Stripe to help you manage your receipts and your customers more effectively by using your receipts to market actionable services and promotions.

bar
Receiptful uses analytics to track the number of email receipts you send, how many of those receipts are opened, and traces when the recipient takes action. Each receipt offers an upsell area, so you can offer a coupon code, promotion, or other incentive for your customer to return again. You can also use it to promote another section of your website, or newly released items. Receiptful also offers social media buttons, allowing your customers to become influencers by easily promoting your brand across their favorite social media sites.

Increase customer lifetime value with every receipt

Receiptful also structures their receipts to guide the customer’s eye to the important details making it easy for them to get in contact with you, if needed. With every receipt you send, you can increase customer lifetime value by including actionable messages, such as: did you know about this feature? Earn extra money by telling a friend, coupons, and other reminders to check out your website.

Receipts are a necessary part of doing business, but Receiptful turns something necessary into an additional marketing platform. And while this is a very useful marketing tool, it hinges on one thing: your recipient has to open the email to see the actionable area. Some people open every email they receive, but a lot of people do not. If they need a receipt later, for taxes or simply to remember what they have purchased; they type what they need in the email search bar and quickly pull it up and by then your coupon, promotion, or new feature, will likely have ended.

However, with the Receiptful analytics, it should be clear whether or not your emails are being opened, if they are, I think the marketing value of this would be quite useful, if not, you may need to look into a suitable alternative.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Tech News

Not just for gaming: How virtual reality can save PTSD patients

(TECH NEWS) Thanks to its ability to simulate situations safely, virtual reality technologies are proving effective in therapy for PTSD patients.

Published

on

Woman wearing a VR headset in warm sunny lighting, PTSD patients treatment

Over the last year, a great many people have developed a new and sometimes dangerous relationship with a new emotional state, anxiety. I know that personally I’d never had a panic attack in my life until the middle of the pandemic. For many these emotions have taken the form of actual disorders. Actual mental influences which affect everyday life on a large scale. One of the most common forms of which is PTSD.

This disorder has many different aspects and can affect people in a number of different and debilitating ways. Finding treatments for PTSD patients and other anxiety disorders – especially treatments that don’t involve drugging people into oblivion has been difficult.

A lot of these disorders require exposure therapy. Putting people back into similar situations which caused the original trauma so that their brains can adjust to the situation and not get stuck in pain or panic loops. But how do you do that for things like battlefield trauma. You can’t just create situations with gunfire and dead bodies! Or can you?

This is where VR starts coming in. Thanks to the falling cost of VR headsets, noted by The Economist, psychologists are more capable of creating these real world situations that can actually help people adjust to their individual trauma.

One therapist went so far as to compare it to easy access opioids for therapy. This tool is so powerful that of the 20 veterans that they started with, 16 of them no longer qualify for the categories of PTSD. That’s a 75% success rate with an over-the-counter medicine. I can think of antihistamines and painkillers that aren’t that good.

I’ve grown up around PTSD patients. The majority of my family have been in the military. I was even looking at a career before I was denied service. I have enough friends that deal with PTSD issues that I have a list of things I remember not to invite certain people to so as not to trigger it. Any and every tool available that could help people adapt to their trauma is worthwhile.

Continue Reading

Tech News

Tired of email spam? This silly, petty solution might provide vindication

(TECH NEWS) If you struggle to keep your inbox clean thanks to a multitude of emails, the widget “You’ve Got Spam” could provide some petty catharsis.

Published

on

Email icon with 20 possible spam emails on phone screen.

We’re all spending a lot of time behind our computers and inside of our inboxes these days, so it makes sense that some people—not naming names—might be sick of seeing several unsolicited emails a day from marketers and other unsavory businesses.

While we can’t recommend a mature, adult solution that hasn’t already been beaten to death (looking at you, “inbox zero” crowd), we can recommend a childish one: Signing solicitors up for spam.

If you do decide to go the petty route, “You’ve Got Spam”—a free email widget from MSCHF—has you covered. Upon installing the widget, you can configure it to respond automatically to incoming cold-marketing emails with tons of subscriptions to spam sources, thus resulting in overwhelming the sender with a crowded inbox and cultivating a potentially misplaced sense of catharsis for yourself.

The widget itself is fairly simple: You only need to install it to Gmail from the MSCHF website. The rest is pretty self-explanatory. When you receive an email from a person from whom you can safely assume you’ll never be receiving favors ever again, you can open it and click the “You’ve Got Spam” icon to sign the sender up for spam lists galore.

See? Petty, but effective.

The developer page does fail to make the distinction between the promised “100” subscriptions and the “hundreds of spam subscriptions” discussed on Product Hunt. But one can assume that anyone who dares trespass on the sacred grounds of your squeaky-clean inbox will rue the day they did so regardless of the exact number of cat litter magazine subscriptions they receive.

Of course, actually using something like “You’ve Got Spam” is, realistically, a poor choice. It takes exactly as much effort to type, “We’ll pass – thanks!” as a response to anyone cold-emailing you, and you’re substantially less likely to piss off the actual human being on the other side by doing so. Services like this are heavy on the comedic shock value, but the empathy side tends to lack a discernible presence.

That said, if you absolutely must wreck someone’s day—and inbox—MSCHF’s “You’ve Got Spam” is a pretty ingenious way to do it.

Continue Reading

Tech News

Clubhouse finally made it to Android, but has its time passed?

(TECH NEWS) Social media felt the impact of Clubhouse, but the internet moves fast, and even though it is finally on Android, it’s time may be waning.

Published

on

Woman holding book and a phone, with headphones, participating in Clubhouse.

Clubhouse finally got an Android release, and while many people clamored for such a thing months ago, others argue that it’s too little, too late.

If you aren’t familiar with Clubhouse, it’s an audio-only “social platform” that encourages discussions through live chat rooms. Users can drop into various rooms and listen to people talk, request the option to chime in, and follow a variety of rooms (or “topics”) to stay engaged over time. Users can even create their own rooms that feature them as speakers.

Clubhouse also has a certain allure to it in that the app requires new users to put their names on a waitlist that creates an “invite-only” culture of exclusivity.

But while iPhone users have had access to Clubhouse since its inception, Android users have been not-so-patiently waiting for their own release—and, now that Clubhouse for Android is available, it may have outstayed its welcome.

Part of the problem is the launch itself. The Android Clubhouse app launched with limited functionality; Android users weren’t able to follow the topics they like, change their account information, and so on. This made the release feel underwhelming, further highlighting Clubhouse’s affinity for Apple users.

A more complicated problem is the prevalence of audio options in other social media services. Slack, for example, recently released their audio-only rooms, and services such as Twitter, Facebook, and Instagram have placed a spotlight on voice-only mediums of expression.

Initially, Clubhouse was the only app to incorporate audio as a strong central focus, but the ubiquitous fascination with voice-posting has expanded to comprise most major communication platforms. As such, Clubhouse’s sought-after exclusivity is no more—something that was also arguably damaged by expanding to Android.

It should be noted that interest in the app itself is decreasing, and not just on Android. Social Media Today reported that, in March of 2021, Clubhouse downloads were down 72 percent from February’s 9.6 million downloads. The publication also pointed out that difficulty finding rooms was a substantial issue that is unlikely to do anything but worsen with a surge of Android users, necessitating some back-end fixes from the owners.

As it sits, Clubhouse is still very much in use, and Android users are poised to reignite interest as iOS users stagnate. Whether or not that interest will persevere in the current social media ecosystem remains to be seen.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!