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Why Uber is gaining in popularity among Millennials

Now that Uber is in most major cities, it seems as though the next logical step would be to expand to college campuses, but can Uber contend with others?



Uber gains traction among Millennials

A few months back, news broke at my school that the surrounding areas would finally be gaining Uber. This was great information for students, especially since Uber can help to combat drinking and driving.

Though as time has gone on, the excitement has quieted down and there was not as much buzz about it on campus. The reasons for this are unknown and could possibly vary from lack of knowledge of how to use the service or a feeling hesitance about driving with a stranger.

However, it seems that there is an interest amongst people ages 16 to 34 in utilizing this concept. According to GlobalWebIndex, 4 in 5 Internet users have knowledge of Uber. Of this number, one third have expressed interest in using Uber in the future.

People aged 45 and up aren’t interested

The research found that half of people ages 16 to 34 are interested in using the service. The other participants researched, who were aged 45 to 64, either prefer the traditional taxicab method or expressed no interest whatsoever.

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This study was conducted by looking at participants in the United Kingdom and the United States. Thirty-two percent stated that they had interest in using Uber with 30% of females and 35% of males showing interest. As previously mentioned, people ages 16 to 34 showed the most interest with 45% being between the ages of 16 and 24 and 48% being between the ages of 25 and 34.

Interested parties are also more affluent

Interestingly, but not surprisingly, those who expressed the most interest in using Uber are those who make the most money. Those in the younger categories may opt to walk rather than call an Uber if money is a factor.

Now that Uber is in most major cities, it seems as though the next logical step would be to expand to college campuses. The weekends are flooded with students walking from party to party, bar to bar, when sometimes walking is not the safest option. If Uber is able to find a way to really expand their reach to college campuses then the interest of the younger age bracket would be likely to increase exponentially.

The early adopter factor

Smartphone users and technology advocates, particularly those in the 16 to 34 age bracket, are the ones who are likely to be the early adopters in a new trend.

According to the diffusion of innovations theory, after adoption of the idea, Uber would have to reach a critical mass of at least 15-20% to really take off in regard to interest. Being that half of the participants in this age range have expressed an interest, it seems as though Uber has hit this goal and their popularity will continue to grow.

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Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.



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