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Should Realtors care about the Google +1 button? Is SEO now dead?

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Google muscling in on Facebook “like” button?

Recently, Google launched their “+1 button” as explained in the video above which has bloggers buzzing. In case you haven’t heard, +1 gives your “public stamp of approval” on Google search results which are then publicly viewable. The project is still in the Google Labs section and if you want to participate, simply click here while logged in to your Google account.

To bring you up to speed in case you’re not a super geek, the +1 is a Dungeons and Dragons reference that indicates something is better than normal and has bled over into chat, forum and social networks, so you’ll see people update on Facebook nothing more than “+1” which is a form of agreeing. Several bloggers have claimed it originated on chat, but it goes back to D&D.

Regardless, the most common talking point of the blogging world is that Google +1 is a threat to Facebook Like buttons or is a copy of the Facebook “like” button for results. We would argue that Facebook Likes act as a way for people to share content on their personal network whereas Google +1 is more of an endorsement of search results that are public, much like voting up posts on Reddit… it’s a much lower commitment level. Therefore, we insist it is much more like Reddit than Facebook in every way and not a threat to Facebook.

How Google +1 changes SEO

One talking point that we do agree with is that this new project adds accountability to search and puts Google one more step closer to invalidating the keyword packed sites and scraper blogs. How this is similar to Facebook is that it uses your social graph as a peer to peer recommendation engine.

The question now is will Google offer an option to restrict your search to only sites that have been “+1’d” by your connections? Will Google give more weight to more heavily voted for results more so than their implication that it is a recommendation method?

Is SEO dead?

Is Google trying to get closer to thinking like a human brain where we place emphasis on word of mouth recommendations over that of gamed or corporate results? Will a home buyer in the future rely on searching “Garland Realtors” looking for their friends’ +1 as an endorsement?

SEO is not dead, but it is changing at a breakneck pace, leaving the “experts” who are not up to date in the dust… maybe that’s not a bad thing?

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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18 Comments

18 Comments

  1. Joe Manausa

    April 4, 2011 at 8:24 am

    Wow, this is cool to say the least. Death of SEO … I don’t think so. New layer of SEO, absolutely.

  2. Fred Romano

    April 4, 2011 at 8:55 am

    I agree with Joe, this is wicked cool! I can’t wait to implement this into my website when it’s available. I’d call this an SEO “add-on”.

    • Lani Rosales

      April 4, 2011 at 2:39 pm

      I would call it that as well, Fred… I think it will be another way to separate the relevant SEO teams from the irrelevant for sure.

      There was a workaround that was found over the weekend and as Benn was testing, Google killed it and we couldn’t put the button on our site. But it’s coming! We can’t wait either! 🙂

  3. Juan Carlos

    April 4, 2011 at 9:10 am

    Short and to the point. Perfect for a Monday read. Thanks. 🙂

  4. Rene Fabre

    April 25, 2011 at 11:59 am

    Very cool. I think real estate professionals will care about +1… it could be a good tool if used correctly for creating a little more depth of personality online. SEO may be morphing into S(ocial)EO.

  5. amit

    July 1, 2011 at 5:02 am

    I don't think by introducing +1 button Google has done try to kill seo.But I think now SEO ll become more crucial and people ll decide is your website has quality to rank on top positions in SE.
    Thanks for great discussion here.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

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impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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Social Media

Image size is a vital factor into usability of your brand

(SOCIAL MEDIA) Keep all of your social media profiles and products looking their best with the social media image size cheat sheet for 2020.

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image size matters

We can safely say that the one thing social media will assuredly do in 2020 is only get more powerful. As such, it’s important to keep up with the sizing information for social media images to keep all of your profiles looking fresh. Make A Website Hub has the official rundown in their annual Social Media Image Sizes Cheat Sheet.
Twitter:
• Profile Photo: 400 x 400 pixels / Displays at 200 x 200 pixels (a maximum 100 KB file size)
• Header Photo: 1500 x 500 pixels (a maximum 10 MB file size)
• In-stream Photo: 440 x 220 pixels (a maximum 5 MB file size for photos and 3 MB file size for animated gifs)

Facebook:
• Cover Photo: 820 x 310 pixels (a preferred maximum file size of 100 KB)
• Profile Picture: 180 x 180 pixels
• Shared Image: 1200 x 630 pixels
• Shared Link: 1200 x 627
• Event Image: 1920 x 1080 px (Shows in feed: 470 × 174 pixels)
• Highlighted Image: 1200 x 717 pixels (appears on profile at 843 x 504 pixels)

Google+:
• Profile Image: 250 x 250 pixels
• Cover Picture: 1080 x 608 pixels
• Shared Image: 497 x 373 pixels

Instagram:
• Profile Picture: 110 x 110 pixels
• Photo Size: 1080 x 1080 pixels
• Video to Stories: 750 x 1334 pixels
• Photo Thumbnails: 161 x 161 pixels

Pinterest:
• Profile Picture: 165 x 165 pixels
• Board Display Image: 222 x 150 pixels
• Pin Sizes: a width of 238 pixels (with scaled height)

Tumblr:
• Profile Image: 128 x 128 pixels
• Image Posts: 500 x 750 pixels

YouTube:
• Channel Cover Picture: 2560 x 1440 pixels (for desktop), 1855 x 423 pixels (for tablets), 1546 x 423 pixels (for smartphones), and 2560 x 1440 pixels (for TV)
• Video Uploads: 1280 x 760 pixels

LinkedIn:
• Personal Page
o Personal Background image: 1584 x 396px
o Standard Logo: 400 x 400 pixels
o Profile image: 400 x 400 pixels
• Company/Brand Page
o Background image: 1536 x 768px
o Standard Logo: 400 x 400px
o Business / Career Cover Picture: 974 x 330 pixels
o Square Logo: 60 x 60px
o Business Banner Image: 646 x 220 pixels
o Standard Logo: 400 x 400px

Ello:
• Banner image: 2560 x 1440 pixels
• Profile image:360 x 360 pixels

WeChat:
• Profile Photo: 200 x 200 pixels
• Article Preview Header: 900 x 500 pixels
• Article Preview Thumbnail Image: 400 x 400 pixels (Displays at 200 x 200 pixels)
• Article Inline Image: 400 px x Any size px

Weibo:
• Cover Image: 920 x 300 px
• Profile Pictures: 200 x 200px (Displays at 100 x 100 px)
• Banner: 560 x 260 px
• Instream: 120 x 120 px
• Contest Preview: 640 x 640 px

Snapchat:
• Geofilter: 1080 x 1920

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Social Media

Facebook wants to show how “inclusive” it is with new logo

(SOCIAL MEDIA) Facebook has a new logo, but you won’t see any change on the mobile app. The social network giant wants to expand to be more inclusive with this logo

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social network facebook typeface

Facebook has a new logo, but you won’t see any change on the mobile app. It’s easy to think of Facebook as just the social network where you avoid (or start) political debates with friends and family, but that’s just a piece of the picture. The new logo reflects Facebook’s ongoing expansion as a company beyond their original social network.

Facebook’s roots as a social networking company are undeniable. People have been using the platform to connect with family and friends across the globe since 2004. For many of us, Facebook is part of our everyday lives. It’s how we chat with friends across the globe, meet our partners, join communities, and sometimes it’s even part of our work life.

We have seen Facebook take on some big new projects this year including the announcement of Facebook Horizon, a social virtual reality world expected to launch in 2020. Facebook’s identity as a company now expands far beyond the Facebook app.

Facebook is the parent company of 74 companies including some equally popular and well-known apps such as Instagram and Whatsapp. The company operates out of 60 offices world-wide and employs over 43,000 people.

The new logo is part of an effort to create a clearer distinction between Facebook the parent company and Facebook the social network.

According to Facebook, “The new company branding is designed to help us better represent the diversity of products we build, establish a distinction from the Facebook app and communicate our purpose in the world.”

Facebook wordmark gif

The main design differences between the two logos are the font and the color. The corporate logo is designed in all caps using a font designed in-house. The type is san serif and open with consistent letter width throughout.

Unlike the true shade of blue that we all associate with the social network’s logo, the color of the new corporate logo will be fluid. The color will change depending on the environment such as the product it’s promoting. The corporate logo can be depicted as either solid colors or a gradient.
Facebook has been more than just a social network for a long time, now their logo can help them reflect that.

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