Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Tips for practical use of the Color photo app in real estate marketing

Video demo of color

The above video shows you how Color works and we think it could be a great tool for real estate. We recently shared the picplz photo sharing app with you, but Color is more interactive.

It has seen a lot of hype and has millions in funding and early adopters have hesitated to adopt because of the funding and buzz, but it is finally catching on because it’s actually a pretty cool tool.

Five ways to use Color in your real estate life:

  1. Insert your neighborhood into your conversation since it is GPS enabled. If you live in the area you specialize in, send flyers to all doors telling them what Color is and bring your area together. It’s not about you, it simply increases the ability to connect with your market.
  2. Organize your next National Neighbor’s Night Out with flyers two weeks in advance that tell people what NNO is, how they can participate and encourage use of Color to document everyone’s night out.
  3. Going on or hosting an architectural tour, broker open or parade of homes? Color is the perfect tool to tell co-attendees about if you’re visiting, or promote if you’re hosting. Empowering the community to share is good for everyone!
  4. The most obvious use of Color is for conferences which is where we suspect we will see the biggest growth. It’s easier to play with tech tools when not in front of a client or on the phone with an appraiser, so what better time than when the kids are at home and you are in a hotel?
  5. If you take pictures of all of your showings, this is a good way to connect on a smaller scale with your clients if they’re using the app as well. It could be fun!

There are endless uses for Color; tell us in comments how you can see yourself using the app!

Click here to download the Color app to your iPhone.
The Android app is coming soon but is not yet available.

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

10 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

(Social Media) Party Party makes animated gifs from your smartphone photos and has their own filters - it's what we *wish* Instagram was or...

Business Marketing

(Business Marketing) When creating your company's marketing, be it an email or a campaign, errors happen and every now and then, we're there to...

Housing News

(Housing News) HAR is well known for shaking things up in the real estate industry, and now they're asking brokers across the entire state...

Real Estate

(Business Marketing) Typing is difficult, and spell checking is even difficulter... see? These real life marketing typos were discovered in the MLS and are...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.