
Together, we’ve (1) learned how to set up a Twitter account and (2) the language of Twitter. Now that you’re Twittering (or like JB, you haven’t jumped in yet but will by the end of this article), let’s talk about why we twitter.
Twitter can be like happy hour. You’re all in one location, you’re introducing yourself to people and they to you, talking about what you do for a living, how you do it, what kind of pets you have, the dumb thing your kiddo did this week and what your favorite drink is. In this one location, you all know what each other does for a living, but it’s not a sales pitch, it’s networking. By being social, you’re sincerely touching as many people as possible and ask anyone- social media applications like Twitter can be very disarming and often create an instant comfort zone.
Many seemingly simple topics that have risen on Twitter have become private, offline debates, conference calls with several participants, meetings in person between professionals, new business ventures, inspired blog articles, been research data points for articles and YES, even referrals (Benn had one just this morning). Twitter ain’t your granny’s chat room, it’s much more streamlined and purpose-driven.
So why Twitter? The same reason you go to happy hour- to meet people, to make or deepen connections, and to trade ideas while everyone knows what you do but you’re not selling, you’re mingling. Now, who’s up for mingling?
As promised, AgentGenius will continue to rock your Twitter world- stay tuned and don’t forget to include your Twitter username in the comments!



