Trulia and ActiveRain merging
Publicly traded Trulia acquired Market Leader in 2013 for $355 million, which included real estate blogging platform, ActiveRain.
Today, Trulia Co-Founder, Pete Flint penned a letter to ActiveRain users, welcoming them to the family, as the two officially merge and share a URL. All ActiveRain blogs will now be on the URL “http://activerain.trulia.com.”
This morning, Flint published his first ActiveRain post, explaining the changes, and while comments are of mixed sentiment, Trulia asserts that they see this move as a positive for all involved, offering even more exposure for agents (a theme they’ve frequently repeated in public and private conversations of late):
I’m pleased to be publishing my first post to the ActiveRain community. I’ve followed the community for years now and feel that ActiveRain was one of the hidden gems in the Market Leader acquisition last year.
I admire the passion and strong sense of community that you have built with ActiveRain. It’s an authentic place that was created with a lot of hard work by its members.
The value of the community is built on its foundation as a place where people can voice their opinions and share the experience of a life in real estate. And I appreciate the success people have found through blogging and building their professional network here.
As I step back and look at what you have built I think there are a lot of ways we can join forces. That’s why Trulia is working with the Active Rain team to forge a new path together. Since the acquisition there have been updates to improve the experience and effectiveness of the Active Rain site.
And as part of this process, ActiveRain and Trulia will be merged into one domain this week. What this means is that you’ll see an additional word in the URL for your blog post, like this:
We believe that combining Trulia’s 35 million consumer visits per month with the enormous amount of blogging content on ActiveRain is a great fit. We intend this to be a great move for both websites.
For example, as part of the process of merging the URLs we are making the ActiveRain community more accessible to consumers and agents from Trulia, encouraging more interaction and delivering more value to members. At the same time, the goal is to keep true to ActiveRain’s values as an independent community that encourages discourse and sharing ideas. Our goal is to maintain ActiveRain’s role as a great place for people in the real estate industry to connect and grow their businesses.
Ultimately, a stronger, more vibrant ActiveRain community drives value both to Trulia’s consumer audience that is hungry for real estate information and the Rainers that bring it to life.
So I’m happy to say, ActiveRain, welcome to the Trulia family, we look forward to being a part of your story moving forward.