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Indeed aspires to be the authority on labor market research

(BUSINESS NEWS) As job searching continues to go global, a deeper understanding of the employment mindset is needed.

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If the crown fits…

Two and a half years ago, job search engine Indeed ambitiously launched the Indeed Hiring Lab, a global research institute committed to advancing the knowledge of employers and job seekers. Since that time, Indeed has grown and that growth almost parallels the increase in the search for understanding the trends affecting big (and small) industries all over the world.

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If it’s true that knowledge is power, then Indeed wears the crown as it has gained valuable insights on the global labor market which not only helps people get jobs, but educates employers in understanding how to land the best job candidates.

A new player

The company recently announced the addition of Jed Kolko as Indeed’s new full-time chief economist, heading up the Hiring Lab.

As chief economist from 2011–2015 at Trulia, the real-estate site, Jed was a leading voice on economic, housing and job trends, uncovering memorable insights from large-scale proprietary and publicly available data sets. Comments Indeed, “[Kolko] brings a passion for how labor markets intersect with geography and demographics and for how the future of work will evolve.”

Experience and more

Kolko currently serves as an advisor to the Shift Commission on the Future of Work, Workers and Technology and is a senior fellow at the Terner Center for Housing Innovation at UC Berkeley. Jed previously led research teams at the Public Policy Institute of California and at Forrester Research, and he has a PhD in economics from Harvard with a specialization in urban and labor economics.

Added AG’s Chief Operating Officer, Lani Rosales [regarding Dr. Jed Kolko’s arrival], “I’ve had the privilege of connecting with Dr. Kolko at Trulia for years and have always respected his insight and analysis – this is a tremendous win for Indeed and one we will be watching closely (with great respect).”

On the cutting edge

Indeed’s growth will enable them to build on the lessons learned in the course of studying job search across the 60+ markets where people use Indeed to hire and get jobs. Indeed (no pun intended), people are often actively searching for a job, and this search spans many different types of jobs.

To that end, the online job search market is still a relatively new phenomenon. Newer still is the ability to search for jobs from our smartphones, enabling job seekers to keep career planning in the forefront of priorities. The ubiquity of the job search also enables the public to imagine itself in more types of jobs than ever before.

Why you do the things you do

According to its blog, Indeed’s research consistently shows that “people are actively thinking about their next job and are rarely passive in this pursuit.”

In fact, 90% of employed adults hired within the past year took an action to find a job within six months prior to being hired.

Moreover, on Indeed, more than 80% of people are searching in occupational categories outside their current area of employment, most often searching in the areas of employment where the most opportunities are available. Encouraging news for employers who are facing skills gaps and looking to expand their talent pool.

The addition of Jed Kolko to the Indeed team may be just the piece of the puzzle needed for Indeed to become the authority on labor market research.

#Indeed

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.

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generic trademark

For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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google, bad

I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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