Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius


Brilliant marketing campaign or disgusting plea for more attention?

FourLoko launched in 2005 in gas stations and grocery stores across the nation, a simple drink with four ingredients – taurine, guarana, caffeine and alcohol. Since the experimental launch, the company has found itself in the hot seat after the drink became popular on college campuses and kids kept ending up in the hospital after binge drinking on the sweet drink. Attorneys general, politicians, doctors and federal regulators have called Four Loko out and are actively campaigning to ban the drink (which they have successfully done in some states). In 2010, they were forced to remove caffeine from their drinks and now have to have a resealable caps to discourage binge drinking.

The company has launched a new video campaign aimed at the news coverage of the drink and we want to know if you think it’s a brilliant marketing campaign or a disgusting plea for more attention?

Note: the video has bikini-clad girls kind of kissing, you may not want to watch this provocative video in front of your boss…

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.