Consumers and Realtors don’t have time for tradition
After extensive market research and user testing, 1000Watt Consulting in tandem with W&R Studios, has launched a web-based marketing tool for real estate professionals that answers to Realtors’ inability to devote endless hours to cluttery charts and graphs, and consumers’ unwillingness to look at an email for more than a split second.
With the Nudge app, market information can be shared beautifully with a modern market indicator visualization, in a way that is custom to each individual Realtor, not just because all indicators created within the app are customizable, but because they rely on the expertise of each creator. The app is written in HTML5 so that all users can access it from any device.
There is no ugly clip art, no outdated typography, no lengthy paragraphs, no endless lists of links or cluttery graphs, and the app very specifically answers to the pain points of Realtors and consumers so that an agent can spend a minute creating a laser focused report, and a consumer can spend a second looking at the email and getting an instant pulse on their market.
An agent opens Nudge, picks a report type (time on market, asking price, market balance, market activity, market inventory, buy now / sell later, short term rates and long term rates, with more reports to come soon), adds a brief title, a description of the indicator under 400 characters, and their contact information is below. Then, the report can be embedded, emailed, tweeted, or linked to, and if someone doesn’t open that email for a month, it remains live (so you can go back and update the indicator).
Crash course in creating a Nudge (in pictures):
Appealing to the Twitter generation
1000watt discovered that consumers not only rarely read marketing from Realtors, but the relationship ends up degraded over time as consumers react negatively to long lists of arbitrary stats and endless charts which leaves them to discern what all of the data means – consumers don’t want to do work or spend time reading, but they do want to know how the market is doing in their area, so Nudge answers to both.
Marc Davison, Founding Partner at 1000watt Consulting told AGBeat that the goal is to allow agents to deliver what they know, beautifully. Agents often open a marketing tool and get stumped immediately about what to write or what information to leave or omit from local stat reports, and often resort to emails that work against them that are irrelevant. Davison noted that red arrows are scary, even if they imply something positive like prices dropping (see an example of a scary market report email here), so the app very specifically fixes the problem of inadvertently turning consumers off.
After blogging about the broken system for years and pushing the industry to repair the issue, Davison said they finally invested in taking action on their own, and through months of extensive discussion about the app, it is evident that it has been a labor of love by the team that refused to sit idly by.
Nudge is one of those rare apps that is a win-win-win for all involved, and pre-launch has already been licensed to Prudential California Realty, Southern California, A Home Services Company in San Diego, Orange County, Los Angeles and Santa Barbara as well as Residential Properties (Rhode Island) Houlihan Lawrence in Westchester, Dutchess and Putnam Counties and John Greene Realtors, Naperville in the west suburbs of Chicago.
Greg Dallaire, Dallaire Realty said, “I am completely blown away with the ability to create sexy marketing consumers can relate to. I’d highly recommend Nudge!”
Bonus: to get a feel for the lighthearted nature of the Nudge creators, here is their overly dramatic trailer for the app: