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1000Watt launches Nudge: marketing app for Realtors

What is worse than getting an email from a Realtor that has 10 point font, a glamour shot from the 80s, a list of tiny links, and scary graphs that leave consumers frustrated at having to decipher what it all means? Nudge fixes the broken Realtor marketing cycle, impresses even the harshest critics.

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Consumers and Realtors don’t have time for tradition

After extensive market research and user testing, 1000Watt Consulting in tandem with W&R Studios, has launched a web-based marketing tool for real estate professionals that answers to Realtors’ inability to devote endless hours to cluttery charts and graphs, and consumers’ unwillingness to look at an email for more than a split second.

With the Nudge app, market information can be shared beautifully with a modern market indicator visualization, in a way that is custom to each individual Realtor, not just because all indicators created within the app are customizable, but because they rely on the expertise of each creator. The app is written in HTML5 so that all users can access it from any device.

There is no ugly clip art, no outdated typography, no lengthy paragraphs, no endless lists of links or cluttery graphs, and the app very specifically answers to the pain points of Realtors and consumers so that an agent can spend a minute creating a laser focused report, and a consumer can spend a second looking at the email and getting an instant pulse on their market.

An agent opens Nudge, picks a report type (time on market, asking price, market balance, market activity, market inventory, buy now / sell later, short term rates and long term rates, with more reports to come soon), adds a brief title, a description of the indicator under 400 characters, and their contact information is below. Then, the report can be embedded, emailed, tweeted, or linked to, and if someone doesn’t open that email for a month, it remains live (so you can go back and update the indicator).

Crash course in creating a Nudge (in pictures):

Super easy, check out how you can create a Nudge in under a minute:



Appealing to the Twitter generation

1000watt discovered that consumers not only rarely read marketing from Realtors, but the relationship ends up degraded over time as consumers react negatively to long lists of arbitrary stats and endless charts which leaves them to discern what all of the data means – consumers don’t want to do work or spend time reading, but they do want to know how the market is doing in their area, so Nudge answers to both.

Marc Davison, Founding Partner at 1000watt Consulting told AGBeat that the goal is to allow agents to deliver what they know, beautifully. Agents often open a marketing tool and get stumped immediately about what to write or what information to leave or omit from local stat reports, and often resort to emails that work against them that are irrelevant. Davison noted that red arrows are scary, even if they imply something positive like prices dropping (see an example of a scary market report email here), so the app very specifically fixes the problem of inadvertently turning consumers off.

After blogging about the broken system for years and pushing the industry to repair the issue, Davison said they finally invested in taking action on their own, and through months of extensive discussion about the app, it is evident that it has been a labor of love by the team that refused to sit idly by.

Nudge adoption

Nudge is one of those rare apps that is a win-win-win for all involved, and pre-launch has already been licensed to Prudential California Realty, Southern California, A Home Services Company in San Diego, Orange County, Los Angeles and Santa Barbara as well as Residential Properties (Rhode Island) Houlihan Lawrence in Westchester, Dutchess and Putnam Counties and John Greene Realtors, Naperville in the west suburbs of Chicago.

Greg Dallaire, Dallaire Realty said, “I am completely blown away with the ability to create sexy marketing consumers can relate to. I’d highly recommend Nudge!”

Bonus: to get a feel for the lighthearted nature of the Nudge creators, here is their overly dramatic trailer for the app:

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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27 Comments

27 Comments

  1. Ken Brand

    April 11, 2012 at 12:36 pm

    Shhh, keep these awesome tools quiet.

  2. Matthew Collis

    April 11, 2012 at 3:34 pm

    Very cool! This is a great idea.

  3. Sheila Rasak

    April 12, 2012 at 4:07 pm

    Lani,

    You ROCK! (While I merely roll…) Thank you again and again for keeping us looking hip while the market tends to take its dip.

  4. Andrew Rallo

    May 10, 2012 at 6:32 pm

    $100 bucks for the year. Next.

  5. Trust 2 Move - San Antonio Homes

    May 10, 2012 at 6:32 pm

    haha

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(MARKETING) With winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Canva is catching on to content trends, launches in-app video editor

(MARKETING) Canva launches an in-platform video editor, allowing access to their extensive library of assets and animations to create high-quality videos

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African American woman working on Canva Video Editor Desktop in office setting.

Video content consumption is on the rise, and the graphic design platform, Canva, took note of it. The $40 billion Australian startup has entered the video business and announced the launch of its video editor, Canva Video Suite.

The end-to-end video editor is an easy-to-use platform that anyone, no matter the skill level, can create, edit, and record high-quality videos. Best of all, it’s free, and it’s available on both desktop and mobile platforms.

The tool has hundreds of editable templates that you can use to create videos for several online platforms like TikTok, YouTube, Instagram, and Facebook. Some templates can be used to create workplace and business videos, while other templates are perfect for personal videos. There are playful themes you can use to create that spooky video just in time for Halloween or make a laugh-out-loud video to send to your best friend! With a wide range of selections, in no time you’ll start creating your very own video masterpiece with Canva.

Caucasian man holding iPhone showing Canva video editor on mobile.

What else does the video software offer and what can you do with it? Well, let me tell you:

Collaborate in real-time

Having everyone on the same page is important and Canva’s video suite takes that into account. To collaborate with others, you simply send them an invite, and together you can edit videos, manage assets, and leave comments to give your input.

Video timeline editing and in-app recording

Similar to building presentation slides, Canva’s scene-based editor simplifies video editing by using a timeline approach. With it, you can quickly reorder, crop, trim, and splice your videos. Also, users don’t need to leave the platform to record that last-minute shot; within the app, you can shoot and record yourself from a camera or a screen.

Library of assets

The video editor is filled with an array of watermark-free stock footage, icons, images, illustrations, and even audio tracks that you can choose from – but if you really need something that is not on their platform – you can upload your own image, video, or audio track.

Animate with ease

Although still in the process of being released, soon you will be able to add animations of both text and visual elements in just a few simple clicks. Among others, animation presets that fade, pan, and tumble will help you transform your video and take it to a whole other level.

Overall, Canva Video Suite is very intuitive and has all the essential things you need to create a video. And by streamlining the video creation process, Canva is ensuring it enters the video marketplace with a bang.

“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.

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Business Marketing

Amazon attracts advertisers from Facebook after Apple privacy alterations

(MARKETING) After Apple’s privacy features unveil, Amazon adapts by taking a unique approach to targeting, disrupting revenue for the ad giant Facebook.

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Two African American women work at their desks, one viewing Amazon's advertising landing page.

As a de facto search engine of its own persuasion, Amazon has been poaching ad revenue from Google for some time. However, disrupting the revenue stream from their most recent victim – Facebook – is going to turn some heads.

According to Bloomberg, Apple’s recent privacy additions to products such as iPhones are largely responsible for the shift in ad spending. While platforms like Facebook and Instagram were originally goldmines for advertisers, these privacy features prevent tracking for targeting – a crucial aspect in any marketing campaign.

Internet privacy has been featured heavily in tech conversations for the last several years, and with Chrome phasing out third-party cookies, along with Safari and Firefox introducing roughly analogous policies, social media advertising is bound to become less useful as tracking strategies struggle to keep up with the aforementioned changes.

However, Amazon’s wide user base and separate categorization from social media companies makes it a clear alternative to the Facebook family, which is perhaps why Facebook advertisers are starting to jump ship in an effort to preserve their profits.

This is the premise behind the decision to reduce the Facebook ad spending of Vanity Planet by 22%, a home spa vendor, while facilitating a transition to Amazon. “We have inventory…and the biggest place we are growing is Amazon,” says Alex Dastmalchi, the entrepreneur who runs Vanity Planet.

That gap will only widen with Apple’s new privacy features. Bloomberg reports that when asked in June if they would consent to having their internet activity tracked, only one in four iPhone users did so; this makes it substantially harder for the ad campaigns unique to Facebook to target prospective buyers.

It also means that Amazon, having demonstrated a profound effectiveness in targeting individuals both pre- and post-purchase, stands to gain more than its fair share of sellers flocking to promote their products.

Jens Nicolaysen, co-founder of Shinesty (an eccentric underwear company), affirms the value that Amazon holds for sellers while acknowledging that it isn’t a perfect substitute for social media. While Nicolaysen laments the loss of the somewhat random introduction charm inherent on Instagram, he also believes in the power of brand loyalty, especially on a platform as high-profile as Amazon. “The bigger you are, the more you lose by not having any presence on Amazon,” he explains.

As privacy restrictions continue to ramp up in the coming months, it will be interesting to see how social media advertising evolves to keep up with this trend; it seems naive to assume that Amazon will replace Facebook’s ads entirely, tracking or no tracking.

Apple's privacy landing page showing iPhone users ability to shut off location services and a desktop image of a user's ability to control how their data is managed.

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