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1000Watt launches Nudge: marketing app for Realtors

What is worse than getting an email from a Realtor that has 10 point font, a glamour shot from the 80s, a list of tiny links, and scary graphs that leave consumers frustrated at having to decipher what it all means? Nudge fixes the broken Realtor marketing cycle, impresses even the harshest critics.

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Consumers and Realtors don’t have time for tradition

After extensive market research and user testing, 1000Watt Consulting in tandem with W&R Studios, has launched a web-based marketing tool for real estate professionals that answers to Realtors’ inability to devote endless hours to cluttery charts and graphs, and consumers’ unwillingness to look at an email for more than a split second.

With the Nudge app, market information can be shared beautifully with a modern market indicator visualization, in a way that is custom to each individual Realtor, not just because all indicators created within the app are customizable, but because they rely on the expertise of each creator. The app is written in HTML5 so that all users can access it from any device.

There is no ugly clip art, no outdated typography, no lengthy paragraphs, no endless lists of links or cluttery graphs, and the app very specifically answers to the pain points of Realtors and consumers so that an agent can spend a minute creating a laser focused report, and a consumer can spend a second looking at the email and getting an instant pulse on their market.

An agent opens Nudge, picks a report type (time on market, asking price, market balance, market activity, market inventory, buy now / sell later, short term rates and long term rates, with more reports to come soon), adds a brief title, a description of the indicator under 400 characters, and their contact information is below. Then, the report can be embedded, emailed, tweeted, or linked to, and if someone doesn’t open that email for a month, it remains live (so you can go back and update the indicator).

Crash course in creating a Nudge (in pictures):

Super easy, check out how you can create a Nudge in under a minute:



Appealing to the Twitter generation

1000watt discovered that consumers not only rarely read marketing from Realtors, but the relationship ends up degraded over time as consumers react negatively to long lists of arbitrary stats and endless charts which leaves them to discern what all of the data means – consumers don’t want to do work or spend time reading, but they do want to know how the market is doing in their area, so Nudge answers to both.

Marc Davison, Founding Partner at 1000watt Consulting told AGBeat that the goal is to allow agents to deliver what they know, beautifully. Agents often open a marketing tool and get stumped immediately about what to write or what information to leave or omit from local stat reports, and often resort to emails that work against them that are irrelevant. Davison noted that red arrows are scary, even if they imply something positive like prices dropping (see an example of a scary market report email here), so the app very specifically fixes the problem of inadvertently turning consumers off.

After blogging about the broken system for years and pushing the industry to repair the issue, Davison said they finally invested in taking action on their own, and through months of extensive discussion about the app, it is evident that it has been a labor of love by the team that refused to sit idly by.

Nudge adoption

Nudge is one of those rare apps that is a win-win-win for all involved, and pre-launch has already been licensed to Prudential California Realty, Southern California, A Home Services Company in San Diego, Orange County, Los Angeles and Santa Barbara as well as Residential Properties (Rhode Island) Houlihan Lawrence in Westchester, Dutchess and Putnam Counties and John Greene Realtors, Naperville in the west suburbs of Chicago.

Greg Dallaire, Dallaire Realty said, “I am completely blown away with the ability to create sexy marketing consumers can relate to. I’d highly recommend Nudge!”

Bonus: to get a feel for the lighthearted nature of the Nudge creators, here is their overly dramatic trailer for the app:

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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27 Comments

27 Comments

  1. Ken Brand

    April 11, 2012 at 12:36 pm

    Shhh, keep these awesome tools quiet.

  2. Matthew Collis

    April 11, 2012 at 3:34 pm

    Very cool! This is a great idea.

  3. Sheila Rasak

    April 12, 2012 at 4:07 pm

    Lani,

    You ROCK! (While I merely roll…) Thank you again and again for keeping us looking hip while the market tends to take its dip.

  4. Andrew Rallo

    May 10, 2012 at 6:32 pm

    $100 bucks for the year. Next.

  5. Trust 2 Move - San Antonio Homes

    May 10, 2012 at 6:32 pm

    haha

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Business Marketing

Coworkers are not your ‘family’ [unpopular opinion]

(MARKETING) “I just want you to think of us as family,” they say. If this were true, I could fire my uncle for always bringing up “that” topic on Thanksgiving…

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family coworkers

The well-known season 10 opener of “Undercover Boss” featured Walk-On’s Bistreaux & Bar. Brandon Landry, owner, went to the Lafayette location where he worked undercover with Jessica Comeaux, an assistant manager. Comeaux came across as a dedicated employee of the company, and she was given a well-deserved reward for her work. But I rolled my eyes as the show described the team as a “family.” I take offense at combining business and family, unless you’re really family. Why shouldn’t this work dynamic be used?

Employers don’t have loyalty to employees.

One of the biggest reasons work isn’t family is that loyalty doesn’t go both ways. Employers who act as though employees are family wouldn’t hesitate to fire someone if it came down to it. In most families, you support each other during tough times, but that wouldn’t be the case in a business. If you’ve ever thought that you can’t ask for a raise or vacation, you’ve probably bought into the theory that “work is a family.” No, work is a contract.

Would the roles be okay if the genders were reversed?

At Walks-Ons, Comeaux is referred to as “Mama Jess,” by “some of the girls.” I have to wonder how that would come across if Comeaux were a man being called “Daddy Jess” by younger team members? See any problem with that? What happens when the boss is a 30-year-old and the employee is senior? Using family terminology to describe work relationships is just wrong.

Families’ roles are complex.

You’ll spend over 2,000 hours with your co-workers every year. It’s human nature to want to belong. But when you think of your job like a family, you may bring dysfunction into the workplace.

What if you never had a mom, or if your dad was abusive? Professional relationships don’t need the added complexity of “family” norms. Seeing your boss as “mom” or “dad” completely skews the roles of boss/employee. When your mom asks you to do more, it’s hard to say no. If your “work mom or dad” wants you to stay late, it’s going to be hard to set boundaries when you buy into the bogus theory that work is family. Stop thinking of work this way.

Check your business culture to make sure that your team has healthy boundaries and teamwork. Having a great work culture doesn’t have to mean you think of your team as family. It means that you appreciate your team, let them have good work-life balance and understand professionalism.

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Business Marketing

These tools customize your Zoom calls with your company’s branding

(BUSINESS MARKETING) Zoom appears to be here to stay. Here are the tools you need to add or update your Zoom background to a more professional – or even branded – background.

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Zoom call on computer, but there's more options to customize.

If you haven’t had to deal with Zoom in 2021, you may be an essential worker or retired altogether. For the rest of us, Zoom became the go-to online chat platform around mid-March. For several reasons, and despite several security concerns, Zoom quickly pushed past all online video chat competitors in the early COVID-19 lockdown days.

Whether for boozy virtual happy hours, online classes for school or enrichment, business meetings, trivia nights, book clubs, or professional conferences, odds are if you are working or in school, you have been on a Zoom call recently. Many of us have been on weekly, if not daily, Zoom calls.

If you are the techy type, you’ve likely set up a cool Zoom background of a local landmark or a popular spot, a library, or a tropical beach. Comic-con types and movie buffs created appropriate backgrounds to flex their awesome nerdiness and technical smarts.

Many people have held off creating such an individualized background for our virtual meetings for one of any number of reasons. Perhaps it never occurred to them, or maybe they aren’t super comfortable with all things techy. Many people have been holding out hope of returning to their offices, thus seeing no need to rock the boat. I’m here to tell you, though, it’s time. While I, too, hope that we get the pandemic under control, I am realistic enough to see that working or studying from home will continue to be a reality for many people for some time.

Two cool, free tools we’ve found that can help you make your personal Zoom screen look super professional and even branded for business or personal affairs are Canva and HiHello. While each platform has a paid component, creating a Zoom background screen for either application is fairly simple and free.

Here’s how:

Canva is the online design website that made would-be graphic designers out of so many people, especially social media types. It’s fairly user-friendly with lots of tutorials and templates, and the extremely useful capabilities of uploading your own logo and saving your brand colors.

Using Canva, first create your free account with your email. It functions better if you create an account, although you can play around with some of the tools without signing up. The fastest way from Point A to Point B here is to use the search box and search for “Zoom backgrounds.” You now can choose any one of their Zoom background templates, from galaxy to rainbows and unicorn to library books or conference rooms. Choose an inspirational quote if you’d like (but really, please don’t). Download the .jpg or .png, save it, and you can upload it to Zoom.

To create a branded Zoom background in Canva, it will take slightly more work. It was a pain in the butt for me, because I had this vision of a backdrop with my logo repeated, like you see as a backdrop at, you know, SXSW or the Grammys or something. Reach for the stars, right?

OK, the issue with this was that I had to individually add, resize, and place each of the 9 logos I ended up with. I figured out the best way to size them uniformly (I resized one and copied/pasted, instead of adding the original size each time (maybe you’re thinking “Duh,” but it took me a few failed experiments to figure out that was the fastest way to do it).

Once you have your 9 loaded in the middle of the page, start moving them around to place them. I chose 9, because the guiding lines in Canva allow me to ensure I have placed them correctly, in the top left corner, middle left against the margin that pops up, and bottom left. Same scenario for the center row.

Magical guide lines pop up when you have the logo centered perfectly, so I did top, middle, and bottom like that, and repeated for the right hand margin. Then I flipped them, because they were showing up in my view on Zoom as backward. That may mean they are now backward to people on my call; I will need to test that out! Basically, Canva is easy to use, but perhaps my design aspirations made it tricky to figure out.

Good luck and God bless if you choose more than 9 logos to organize. Oh, and if you are REALLY smart, you will add one logo to a solid color or an austere, professionally appropriate photo background and call it a day, for the love of Mary. That would look cool and be easy.

HiHello is an app you can download to scan and keep business cards and create your own, free, handy dandy digital business card. It comes in the form of a scannable QR code you can share with anyone. Plus, you can make a Zoom background with it, which is super cool! It takes about five minutes to set up, truly! It works great!

The Zoom background has your name, the company name, and your position on one side and the QR code on the other. The QR code pulls up a photo, your name, title, phone number, and email address. It’s so nifty! And the process was super easy and intuitive. Now, If I took my logo page from Canva and made that the background for my HiHello virtual Zoom screen, I would be branded out the wazoo.

Remember there are technical requirements if you want to use HiHello on a Mac. For example, if you have a mac with a dual core processor, it requires a QUAD. However, on a PC, it was really simple.

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Business Marketing

Finally: A smart card that manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.

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Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

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