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1000Watt launches Nudge: marketing app for Realtors

What is worse than getting an email from a Realtor that has 10 point font, a glamour shot from the 80s, a list of tiny links, and scary graphs that leave consumers frustrated at having to decipher what it all means? Nudge fixes the broken Realtor marketing cycle, impresses even the harshest critics.

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Consumers and Realtors don’t have time for tradition

After extensive market research and user testing, 1000Watt Consulting in tandem with W&R Studios, has launched a web-based marketing tool for real estate professionals that answers to Realtors’ inability to devote endless hours to cluttery charts and graphs, and consumers’ unwillingness to look at an email for more than a split second.

With the Nudge app, market information can be shared beautifully with a modern market indicator visualization, in a way that is custom to each individual Realtor, not just because all indicators created within the app are customizable, but because they rely on the expertise of each creator. The app is written in HTML5 so that all users can access it from any device.

There is no ugly clip art, no outdated typography, no lengthy paragraphs, no endless lists of links or cluttery graphs, and the app very specifically answers to the pain points of Realtors and consumers so that an agent can spend a minute creating a laser focused report, and a consumer can spend a second looking at the email and getting an instant pulse on their market.

An agent opens Nudge, picks a report type (time on market, asking price, market balance, market activity, market inventory, buy now / sell later, short term rates and long term rates, with more reports to come soon), adds a brief title, a description of the indicator under 400 characters, and their contact information is below. Then, the report can be embedded, emailed, tweeted, or linked to, and if someone doesn’t open that email for a month, it remains live (so you can go back and update the indicator).

Crash course in creating a Nudge (in pictures):

Super easy, check out how you can create a Nudge in under a minute:



Appealing to the Twitter generation

1000watt discovered that consumers not only rarely read marketing from Realtors, but the relationship ends up degraded over time as consumers react negatively to long lists of arbitrary stats and endless charts which leaves them to discern what all of the data means – consumers don’t want to do work or spend time reading, but they do want to know how the market is doing in their area, so Nudge answers to both.

Marc Davison, Founding Partner at 1000watt Consulting told AGBeat that the goal is to allow agents to deliver what they know, beautifully. Agents often open a marketing tool and get stumped immediately about what to write or what information to leave or omit from local stat reports, and often resort to emails that work against them that are irrelevant. Davison noted that red arrows are scary, even if they imply something positive like prices dropping (see an example of a scary market report email here), so the app very specifically fixes the problem of inadvertently turning consumers off.

After blogging about the broken system for years and pushing the industry to repair the issue, Davison said they finally invested in taking action on their own, and through months of extensive discussion about the app, it is evident that it has been a labor of love by the team that refused to sit idly by.

Nudge adoption

Nudge is one of those rare apps that is a win-win-win for all involved, and pre-launch has already been licensed to Prudential California Realty, Southern California, A Home Services Company in San Diego, Orange County, Los Angeles and Santa Barbara as well as Residential Properties (Rhode Island) Houlihan Lawrence in Westchester, Dutchess and Putnam Counties and John Greene Realtors, Naperville in the west suburbs of Chicago.

Greg Dallaire, Dallaire Realty said, “I am completely blown away with the ability to create sexy marketing consumers can relate to. I’d highly recommend Nudge!”

Bonus: to get a feel for the lighthearted nature of the Nudge creators, here is their overly dramatic trailer for the app:

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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27 Comments

27 Comments

  1. Ken Brand

    April 11, 2012 at 12:36 pm

    Shhh, keep these awesome tools quiet.

  2. Matthew Collis

    April 11, 2012 at 3:34 pm

    Very cool! This is a great idea.

  3. Sheila Rasak

    April 12, 2012 at 4:07 pm

    Lani,

    You ROCK! (While I merely roll…) Thank you again and again for keeping us looking hip while the market tends to take its dip.

  4. Andrew Rallo

    May 10, 2012 at 6:32 pm

    $100 bucks for the year. Next.

  5. Trust 2 Move - San Antonio Homes

    May 10, 2012 at 6:32 pm

    haha

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Business Marketing

6 tips to easily market your side hustle

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

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side hustle marketing

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

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Business Marketing

Video is necessary for your marketing strategy

(BUSINESS MARKETING) As technology and social media move forward, so do marketing opportunities. Now is the time for video content social media marketing!

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video content

As an entrepreneur, you’ve surely heard the phrase “pivot to video” countless times over the last few years. It’s the path a lot of media companies are on, but even brands that aren’t directly talking about this pivot have increased their video production. This shift stems in part from studies showing users spend more time on pages featuring video content. Social media has also played a significant role, and recently, new social platforms have made the pivot to video even more important.

Snapchat and TikTok are leading the social video sector as emerging social media platforms, but the audiences for these platforms skew especially young. The content on these platforms also tends toward the meme-worthy and entertaining, raising the question: are these platforms a good use of your time and resources? The answer depends on your industry, but whatever your field, you can certainly learn from the pros dominating these new platforms.

The promotional angle

One of the primary ways that businesses use video content across platforms is by creating promotional content, which range widely in style, cost, and content, but there are a few strategies that can really help a promotional video succeed.

First, a great promotional video hooks the viewer within the first few seconds. Social media has shrunk everyone’s attention span, so even if your video is on a longer form platform, the beginning has to be powerful. Having a strong start also means that your video will be more flexible, allowing it to gain traction across different platforms.

Audience matters

What you’re promoting – what your business does and who it serves – plays a critical role in what kinds of video content you make and what platforms you use. TikTok is a lot of fun, and it’s playing a growing role in business, but if your entire audience is age 30 and up, there’s not much point in trying to master the form and build a viewership there. You need a sufficient youth-heavy market to make TikTok a worthwhile investment, but Snapchat, which also serves a youth-heavy market, might be a different story.

Even if you don’t intend to make heavy use of Snapchat, the platform recently made a big splash in the video sector by opening up its story tools to other platforms. That means businesses will be able to use Snapchat’s tools on platforms like Facebook and Instagram, where they may already have an audience. It will also make crossover content easier, allowing you to maintain consistent branding across all platforms. You may never download Snapchat proper, but you may soon be using their tools.

It’s all about strategy

However you choose to approach video content, the fact is that today video is a necessary part of your content marketing strategy. In part this is because, while blogs aren’t going anywhere, and short-form social media is definitely ascendant, both make use of video, but that’s not the only reason. Video is so powerful because it’s deeply personal. It makes your audience feel that much more closely connected with you and your brand, and that alone is enough to change buying patterns.

Another key advantage of video is that, consumers genuinely enjoy well-made videos. Unlike blogs, which most users will typically only seek out if they need information, there are brands out there who are known for their video content. They’ve found a way to hook viewers and make them feel like they have two products: entertainment and whatever it is they actually sell. You, too, can do this with enough creativity and today’s social media tools.

It’s critical that you don’t let your brand fall behind on video right now, because if you even stop for breath, you will be left behind. As TikTok and Snapchat have made clear, video doesn’t stop for anyone. At this point, video isn’t the future of social media or ecommerce – it’s the present.

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Business Marketing

Marketing amidst uncertainty: 3 considerations

(BUSINESS MARKETING) As the end of the COVID tunnel begins to brighten, marketing strategies may shift yet again – here are three thoughts to ponder going into the future.

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Open business sign being held by business owner for marketing purposes.

The past year has been challenging for businesses, as operations of all sizes and types and around the country have had to modify their marketing practices in order to address the sales barriers created by the pandemic. That being said, things are beginning to look up again and cities are reopening to business as usual.

As a result, companies are looking ahead to Q3 with the awareness they need to pivot their marketing practices yet again. The only question is, how?

Pandemic Pivot 1.0: Q3 2020

When the pandemic disrupted global markets a year ago, companies looked for new ways to reach their clients where they were: At home, even in the case of B2B sales. This was the first major pivot, back when store shelves were empty care of panic shopping, and everyone still thought they would only be home for a few weeks.

How did this transition work? By building out more extensive websites, taking phone orders, and crafting targeted advertising, most companies actually survived the crisis. Some even came out ahead. With this second pivot, however, these companies will have to use what they knew before the pandemic, while making savvy predictions about how a year-long crisis may have changed customer behavior.

Think Brick And Mortar

As much as online businesses played a key role in the pandemic sales landscape, as the months wore on, people became increasingly loyal to local, brick and mortar businesses. As people return to their neighborhood for longer in-person adventures, brands should work on marketing strategies to further increase foot traffic. That may mean continuing to promote in-store safety measures, building a welcoming online presence, and developing community partnerships to benefit from other stores’ customer engagement efforts.

Reach Customers With PPC

Obviously brick and mortar marketing campaigns won’t go far for all-online businesses, but with people staying at home less, online shops may have a harder time driving sales. Luckily, they have other tools at their disposal. That includes PPC marketing, one of the most effective, trackable advertising strategies.

While almost every business already uses some degree of PPC marketing because of its overall value, but one reason it’s such a valuable tool for businesses trying to navigate the changing marketplace is how easy it is to modify. In fact, best practice is to adjust your PPC campaign weekly based on various indicators, which is what made it a powerful tool during the pandemic as well. Now, instead of using a COVID dashboard to track the impact of regulations on ad-driven sales, however, companies can use PPC marketing to see how their advertising efforts are holding up to customers’ rapidly changing shopping habits.

It’s All About The Platforms

When planning an ad campaign, what you say is often not as important as where you say it – a modern twist on “the medium is the message.” Right now, that means paying attention to the many newer platforms carrying innovative ad content, so experiment with placing ads on platforms like TikTok, Reddit, and NextDoor and see what happens.

One advantage of marketing via smaller platforms is that they tend to be less expensive than hubs like Facebook. That being said, they are all seeing substantial traffic, and most saw significant growth during the pandemic. If they don’t yield much in the way of results, losses will be minimal, but given the topical and local targeting various platforms allow for, above and beyond standard PPC targeting, they could be just what your brand needs as it navigates the next set of marketplace transitions.

The last year has been unpredictable for businesses, but Q3 2021 may be the most uncertain yet as everyone attempts to make sense of what normal means now. The phrase “new normal,” overused and awkward as it is, gets to the heart of it: we can pretend we’re returning to our pre-pandemic lives, but very little about the world before us is familiar, so marketing needs a “new normal,” too.

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