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5 basic phrases to improve sales conversions on your site

Although sales is an art that is refined by professionals, any website owner can ask for the sale with these five phrases to improve their conversion ratio.

The importance of asking for the sale

Any successful business professional knows the importance of asking for the sale. Too many companies and individuals have a difficult time finding the balance between being too pushy and being too feeble. While asking for the sale is a verbal art, it takes a little more oomph and delicate, yet enticing, wording to ask for the sale online and reach success. After all, you’re not there to chat or verbally convince every person that lands on your website, Facebook or Twitter page, or your company blog.

That’s why it’s important to create online copy and a call-to-action that invites the user and then commands the sale. And here are five action phrases that will get you started on doing just that:

“Get Your Free Trial/Product Now”

Everyone loves free stuff. Advertising a free trial or product is a great way to get potential users or customers interested in what you offer. Users also like the ability to test something out without having to commit to it. And if your product or service is as good as you advertise, this action phrase will get you customers and turn them into loyal clientele.

“Chat with One of Our Experts”

Potential customers or clients will usually need some additional reinforcement and encouragement before making any type of commitment, even if it’s purchasing a pair of pants online. They want to speak or chat with someone who can answer all their questions and put their concerns to rest. Chatting with an expert or sales associate online is less intimidating than speaking in person and it helps the customer feel in control of the selling/purchasing situation. Once the customer feels comfortable and informed, the sale is yours.

“Download Now”

This simple call-to-action can pack a powerful punch. Whether you’ve created a whitepaper, an e-book, or you’re offering a free program, a prominent download button on your site or blog can boost the activity on your site and ultimately increase your profits.

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“Offer Expires Soon!”

If a customer knows that an offer is expiring soon, they’re more likely to act immediately. Your future customers or clients won’t want to miss out on a great opportunity at a fantastic price. This may be one of the most effective call-to-action phrases.

“Call Us for Details!”

Some people prefer to speak to a representative to have all their questions answered rather than searching through pages of a site. If you mention an offer, product, or service, adding this little call-to-action somewhere on your page can give you one more opportunity to make that sale on your site or over the phone.

These five power phrases can increase your website traffic, profits, and your outreach. Making a sale doesn’t mean you have to use a physical storefront. You can do just as much, if not more, by choosing the right call-to-action to put on your website or social media accounts. Your business is no longer limited to in-person interaction to make a killer sale.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.



  1. ?irts Kizenbahs

    January 19, 2013 at 12:52 pm

    Nice post

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