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AG Poll – Where Do You Spend Most of Your Work Day?

Where do you spend most of your day as a real estate professional?

With the rise of virtual offices, many people are leaving the desk life, but as any pendulum swings, we’re seeing people that have learned they don’t function effectively at their home office due to distractions, so many are going back to their brokers’ office for various reasons.

Take the quick poll below telling us where you spend most of your work day and feel free to comment as to what works best for you and why!



We want to know

Office in Oklahoma City (from AG Flickr Pool)Where do you spend most of your day as a real estate professional?

With the rise of virtual offices, many people are leaving the desk life, but as any pendulum swings, we’re seeing people that have learned they don’t function effectively at their home office due to distractions, so many are going back to their brokers’ office for various reasons.

Take the quick poll below telling us where you spend most of your work day and feel free to comment as to what works best for you and why!

In the meantime, show us in pictures where you work by posting your best shots in the AG Flickr Group where we’ll be pulling pictures from to feature on AG. We’re looking for your favorite work spot, the view from your office, your favorite desk organizer or anything interesting in your work space.

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Justin Boland

    February 8, 2010 at 3:50 am

    I’m surprised that so many voters are in home offices. Question from a young know-nothing, though: is that because of technology advancements, or are most of that 61% folks who’ve gone independent and/or been laid off, post-bubble? Do major agencies have a lot of employees who telecommute?

  2. Benjamin Bach

    February 8, 2010 at 6:21 am

    I’m with the 3rd largest franchise in the US (which is not remax anymore – Keller Williams 🙂 and a lot of our top producing agents work from home.

    Many Millionaire Real Estate Agents are running their businesses from their home offices, often with the whole team operating out of there.

  3. Kevin Baker

    February 8, 2010 at 10:56 am

    I still work in the brokers office, mainly due to the team enviroment that I work in. It is important for us to gather daily and go over what is happening with our clients, inventory etc. I would love to work from home due to costs reasons but don’t believe that I would be as productive as I am in the office. Needless to say with the advancement with technology and the fact that we are in a people business we should all be out infront of faces all day long and leave the office work to the help of assistants. etc.

  4. Patrick Flynn

    February 8, 2010 at 11:21 am

    Agents unwilling (or unable) to pay $20-$30K in Brokerage Fees are finding themselves in their home office more and more! I’m with Kevin, I truly believe there’s no replacing the energy and the environment of the office…but the desk fee model means giving some of that up! If you are fortunate enough to have a (small) desk fee and an office to go to…that’s the ticket. However, If you work from home and pay a Brokerage Fee…there’s medication for that!

  5. Ken Montville

    February 8, 2010 at 3:54 pm

    You don’t want pictures of my home office. You can trust me on this one! 🙂

  6. Jeremy Isaac

    February 8, 2010 at 4:54 pm

    I have a home office for the late night and weekend business that has to be done, but during the week you can find me most days at the coffee shop just down the street from my office. It provides a better atmosphere meeting with clients and I’d rather be in the real world than isolated with other brokers. I’ve never sold a home to another agent, but I have sold homes to people I met at the coffee shop!

  7. Karen Goodman

    February 8, 2010 at 9:30 pm

    I split my time pretty evenly between my broker’s office and my home office. Some days I’m not productive at home and need to get the energy of the office. Plus, I’ve got a couple of people who provide leverage for me there and it’s good to interact with them in person. Other days, I get distracted by all the activity and head to a coffee shop. Now if I could find a coffee shop with good food, the ability to scan and print, and lots of outlets, I would invest!

  8. Bryan Myers

    February 8, 2010 at 9:35 pm

    My office is where my laptop is. I go to my physical office mainly to get away from family interruptions and to interact with the agents who work for me.

  9. JayPapasan

    February 10, 2010 at 10:38 am

    I suspect that “telecommuting” in one form or another is a older than most might think.

    When Gary Keller started the Keller Williams franchise he did a lot of research on this point. We have the highest agent count per office of any national firm (by a multiple of about 3) and rent tends to be one of the biggest expenses for a real estate brokerage. Gary’s goal was to minimize space costs by determining how much space was actually needed per agent.

    So way back in the 1980’s we tracked how many agents and cars (you have to pay for parking too) were at the office at any hour on any given day of the week. The research showed that only a fraction of the agents were ever at the office at the same time. So long before internet-based telecommuting, agents tended spent the majority of their time in the field, in their cars, in their clients’ homes and in their listings. Seller meetings took place at the proverbial kitchen table, although buyers did tend to meet with the agent in the office. Agents came to the office for training, coaching, floor duty, contract work and social occasions. At the end of the day, you’d have a modest percentage of agents (mostly top producers) working full time out of the brokers office. For the rest, “flex space” (working areas and conference rooms) was what they wanted and used on a need to basis.

    I love that your doing this survey. It would be really interesting to dig up some of that old research and see how much this has actually changed over time. I’ll see if I can find our original formula for office space (sq ft per agent recommendation).

    Thanks for all y’all do!

  10. CindyinIndy

    February 10, 2010 at 4:28 pm

    I think working at home makes the most sense for me because I can multi-task home with business. I know there are tools out there like Buffalo Navigator to access my outlook and files from any computer, but the reality is I’m most efficient grabbing an file from excel, a picture from a real estate file, a document from my saved Word files, etc. What I need now is dual screens to drag and drop; I typically have seven or so windows open when I write blogs, etc.

  11. ColoradoHomeFinder

    February 10, 2010 at 6:56 pm

    In all the years I’ve been selling real estate the only time I spent in the broker’s office was to drop off closed files and pick up my checks. I know this is a broad generalization but it always seemed to me that the agents who were experts at sucking up everybody else’s time were the ones who hung around the office. It can get a little lonely working alone out of the home office but I am a lot more focused and productive.

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Business Marketing is helping the FTC crack down on Kardashian-esque influencers

(MARKETING NEWS) The Kardashians are just five of the seemingly endless amounts of influencers companies are using for marketing but is over their tactics.



tina kardashian influencers popeyes

A brand could find no better influencers than the Kardashians – the family who proved that you can get famous just for, well, being famous. Each Kardashian sister has an astronomical number of followers, making them obvious trendsetters.

That’s why brands pay the Kardashian sisters – Kourtney, Kim, Khloé, Kendall, and Kylie — tens of thousands of dollars a pop to post pictures of themselves on social media using their products.

Perhaps you find it hard to believe that the Kardashians stop by Popeye’s Chicken to grab a to-go meal before boarding their private jet. Regardless, the Kardashians, and the brands who pay them to pump their products, would prefer that you believe that these endorsements reflect the Kardashian’s actual preferences, rather than the paychecks they receive for posting them.

The Kardashians have been attempting to make their endorsements seem more “authentic” by totally disregarding Federal Trade Commission (FTC) rules that require influencers to disclose when their posts are paid endorsements.

In August of 2016, Truth in Advertising ( filed a complaint about the Kardashians to the FTC, saying that the (in)famous sisters had “failed to clearly and conspicuously disclose material connections to brands or the fact that the posts were paid ads, as required by federal law.”

After receiving a finger-wagging from the FTC, the Kardashian sisters corrected less than half of the posts, generally by adding #ad to the post. The remaining posts, according to a recent follow-up investigation, either have not been edited at all, or contain “insufficient disclosures.”

For example, some posts now read #sp to indicated “sponsored” – as if anyone knows that reference. In another tactic that also got Warner Brothers and YouTube influencer PewDiePie in trouble with the FTC, the Kardashians are posting their disclosure information at the bottom of a long post so that users will only see it if they click “see more.”

The Kardashians have also been posting disclosures, but only days after the original post. Considering that the vast majority of viewers comment on or like posts within the first ten hours after it’s published, most of them will never see the disclosure when it’s tacked on days later.

Some of the “repeat offender” brands, who came up both in last year’s complaint and in the recent review, include Puma, Manuka Doctor, Jet Lux, Fit Tea, and Sugar Bear Hair. This time around, the Kardashians have also failed to disclose sponsorship on posts promoting Adidas, Lyft, Diff Eyewear, and Alexander Wang. found over 200 posts on Instagram, Facebook, and Snapchat where products are promoted without the Kardashians letting on that their raking in big bucks in exchange. The organization has notified the Kardashians, the brands they represent, and the FTC.

The FTC has recently been cracking down on deceptive influencer marketing, targeting not only the brands, but the influencers themselves.

In April, the FTC sent letters to 46 social media stars reminding them of their legal obligations to disclose, and followed up with 21 letters in September warning the influencers that they had until the end of the month to disclose sponsorships, or face legal consequences.

“The Kardashian/Jenner sisters are masterful marketers who are making millions of dollars from companies willing to turn a blind eye to the women’s misleading and deceptive social media marketing practices,” says’s Executive Director Bonnie Patten. “It’s time the Kardashians were held accountable for their misdeeds.”

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Business Marketing

Dove dropped the olive branch with new ad campaign

(MARKETING NEWS) With any ad campaign there will be misses but take a note from Dove’s playbook and learn how to not repeat mistakes.



dove ad

Dove’s latest Facebook ad really hit the mark for whitewashing in advertising. The ad, since removed, essentially implied their soap could turn a black woman into a clean white woman.

In a three-second video on the company’s Facebook page, three women transformed into the next when they removed their shirts. The first transition caused an uproar: a woman of color lifting a brown top over her head to reveal a different woman, who is very, very white.

Although the white woman then lifts her shirt to reveal another woman with darker hair and a darker skin tone, the initial transformation is problematic in its implications of whiteness as cleanliness.

Dove has since removed the ad and issued an apology, stating in a tweet “In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we’ll use it to guide us in the future.”

Wait, haven’t we been here before? At this point you’d think skin care companies would have realized a little more delicacy is required when rolling out ad campaigns. Remember Nivea’s disastrous, short-lived “White is Purity” mishap? How about Dove’s other blunder in their 2011 VisibleCare ad?

These featured another series of three women standing in front of close-ups of skin, with the darker skinned woman in front of the “before” label, and the woman with the lightest skin by the “after” picture. Although Dove didn’t intend to imply white skin is cleaner, oops, that’s what happened anyways.

While Dove has gotten many things right in terms of inclusivity and featuring models of different racial and ethnic backgrounds, there have also been several instances of intentional racist missteps. Let’s use this as a teachable moment for handling marketing mishaps.

Whenever an ad campaign offends people, the company’s response can make or break the business. If you find yourself in the midst of a marketing crisis, you can take some mindful steps to manage the situation and begin repairing your public image.

First, acknowledge the problem and issue a genuine apology that gets to the core of what your audience is saying. Dove recognized they upset people, and instead of taking a defensive “sorry you felt offended” stance, took responsibility for their actions. Once an apology is issued, explain the original intent to provide context for the situation.

Dove meant to create an inclusive campaign featuring a diverse cast of women. Lola Ogunyemi, the first model featured in the now controversial shirt ad, has even defended the ad. She stated, “I can see how the snapshots that are circulating the web have been misinterpreted, considering the fact that Dove has faced a backlash in the past for the exact same issue. There is a lack of trust here, and I feel the public was justified in their initial outrage.”

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Business Marketing

Aori helps you pack a punch with AdWords

(BUSINESS MARKETING) Aori is the newest tool designed to help anyone using AdWords to kick more butt.



google adwords aori

Search ad campaign managers constantly wrestle with the best way to organize their keywords into campaigns. Most of these decisions strive to balance the time needed to manage the campaign with efficiency of campaign expenditures.

Take the SKAGs strategy, for example. The SKAGs (Single Keyword Ad Group) system is setup to trigger a unique ad for every single keyword by placing each keyword in its own group.

There’s lots of literature touting the benefits of the SKAG system. Generally, the hyper-specific match between ads and keywords improves click-through rates.

This leads to higher quality scores, which leads to lower costs for click, which leads to lower costs per conversion. The tradeoff with this system is the setup. You could be looking at hundreds of keyword groups to set up and maintain, and that’s a lot of work for a small business or startup.

This is where Aori comes in.

Their system helps to automate the process of setting up a SKAG system for your AdWords campaigns.

According to the website, the tool’s primary function is to automate keyword generation. Users enter a set of “root keywords” and common keyword extensions, and Aori will automatically generate all possible combinations of those keywords for your campaigns.

Additionally, through Aori, users can create ad templates using a “dynamic keyword insertion tool,” to enable you to utilize the strongest ad copy across multiple phrases.

In what is the least clear value point of the whole pitch, Aori also uses what they call a “unique bid-optimization algorithm.”

There is almost no detail to be found on how the algorithm works. If the tool handles all bid management for you, this could be a handy tool for PPC novices who are less familiar with the process and lack the time to learn it.

Aori appears to run cheaper than the others we know of, but that may be due to the level of automation available. For example, Aori requires the user to feed it keyword inputs, both root and extension words.

It’s also important to understand where a SKAG system can and can’t work. It is likely a better system for smaller campaigns where ad testing wouldn’t yield statistically meaningful results.

Because every keyword group targets one phrase, you can’t readily say that improvements in ad copy will translate to other campaigns.

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