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Business Marketing

Alternative use for Launch Effect: free viral marketing tool

Launch Effect is a great startup that helps company to launch more effectively, but we see an alternative and helpful use for the service for any business.

launch effect

launch effect

What is Launch Effect?

If you’ve been in the business world for any considerable amount of time, chances are you’ve heard of Launch Effect. If not, Launch Effect is a free service that helps you create a viral campaign, track who shared the landing page and how many times, and lets you reward your highest sharers. Each person who accesses your landing page receives a unique URL to share with their friends and contacts, and that’s how sharing is tracked.

An alternative use for Launch Effect

However, if your business is already established, consider using Launch Effect for launching one of your products instead.

If you have a new release, start by creating its own landing page with all the necessary details, the purchase information, and something to encourage your customers to share with their friends. Keep in mind that one of the best motivators is a free gift or some other type of reward, perhaps a discount for future purchases.

Pros and cons of the free service

One drawback to this free service is that it doesn’t drive the bulk of your traffic directly to your site. Instead, the landing page is the main focus, and if your business is funded through advertising on your site, this can cause some real financial strains in the long run and maybe some angry advertisers.

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Another drawback is that the free Launch Effect service comes with a limited number of features. The free features include access to statistics, mobile-friendly and customizable landing pages, and email integration. In order to have access to features including a brandable footer, your own blog on the landing page, and full-site navigation, you will have to upgrade to a premium account, which ranges from $35 to $65.

The takeaway

If you’re just starting out, Launch Effect could be a great tool to help you spread the word about your company and products. And since you can try it for free, there really isn’t a reason to pass it over. It can all start with brainstorming how to reward your most loyal customers. With the right reward or motivation in place, your product may reach the level of popularity and relevancy that can take your business to the next professional level.

Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

2 Comments

2 Comments

  1. John Treck

    October 3, 2012 at 5:23 am

    Thanks for this tool. Will try it an dlet know how it works!

  2. Jack Cassedy

    October 3, 2012 at 11:16 am

    Is it better than launchrock.com/?

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