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The anonymous population tracker you didn’t know you needed

(MARKETING NEWS) Density, an anonymous population tracker, will revolutionize your customer service, your business strategy, and—most importantly—your pocketbook.

Waiting rooms, retailers already on the ball

Active and accurate customer service should be the primary focus of any PR department—why not make their job a little easier? With a new population counter from Density, that’s exactly what you’ll be doing.


Density is your destiny

Density is a San Francisco-based startup that recently launched their signature “anonymous people counter and API”.

Essentially, they’ve created a small sensor that generates an anonymous headcount of any given room—examples thereof including a DMV and a subway—by making a note of each person entering and each person exiting said room.

Since Density is anonymous, its analytics won’t include gender, ethnic background, or any otherwise invasive information. However, simply knowing when your business is busiest, how many people you can, on average, expect to attend a specific event, or around how long people linger in your lobby proves extraordinarily helpful when trying to determine weekly hours, staff rotations, and much more.

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Better service, better customers

The applications for this kind of data are as numerous as they are useful, but perhaps the most immediately helpful use of Density’s sensor is the ability to estimate moment-to-moment wait times. Customers don’t exactly relish the thought of having their time wasted; giving them an accurate representation of about how long they’ll have to wait before reaching the front desk or its equivalent is a sure way to boost your customer satisfaction.

Additionally, Density can be used to better utilize space, protect against security breaches, and take attendance at remote conferences.

More buck for your buck

Though the device itself will reportedly be free upon delivery, Density charges $45 for the data from each sensor per month, to be retrieved annually. For any business with a strong customer service brand, spending the additional bucks a year will likely pay dividends in customer retention and optimization of business practices. Don’t miss out on one of the cheapest game-changers your business will ever see!


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Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

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  1. Pingback: 10 ways big retailers track repeat customers (and your small biz can, too) - The American Genius

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