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Your brand might have marketing to millennials down, but what about the upcoming Gen Z?

February 10, 2016


They’re the next buyers

If you’ve been wracking your brain to find the best way to target younger consumers in your business model, wrack no longer, as globalwebindex released a recent report that explains the behavior of those consumers.

According to the statistics, younger consumers use their smart phone for well over 3 hours a day, and close to 84% of 16-24 year olds are using their smartphone to access the internet. For the brands that aren’t targeting young consumers with their web presence, they’re obviously missing out. And if your brand isn’t on mobile

Finding mobile opportunities

The obsession with smartphone’s are making certain platforms more popular via mobile device rather than a laptop.

For example, making VoIP calls or other calls over the internet are now more popular on smartphone than calling with a laptop. Similarly, mobile devices are very popular with using chat or messaging service, to check the weather online, for dating services, and to visit social networks. All of these should be ringing a bell for opportunity in your head, as these are all chances to either advertise, or leverage another way for your business to benefit. For example, since we know 60% of young consumer check the weather online, it wouldn’t be a bad idea to advertise on a weather app.

Desktop isn’t dead just yet

Despite mobile’s rapidly growing popularity, laptops are still performing higher in other internet realms. For instance young consumers prefer to watch sport’s highlights, shop online, and make purchases from a laptop. So while your ads should be mobile optimized, your desktop site should also be in tip top shape if you hope to catch a 20-something year old’s attention. Be aware though: mobile devices are slowly closing in on laptops in those areas, so you should be planning your mobile strategy accordingly.

Optimizing your strategy

With these young consumer behavior stats, businesses looking to target the age group should be leveraging mobile and desktop, using both to their advantage. On the mobile side of things, it may be best to use ads to attract consumers to your main site where they are more likely to purchase, although there are plenty of methods to monetize the data reported.

No matter the strategy, just make sure your online presence is felt. It’s the key to success with the young ones.


Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.


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