How many times have you said this or heard it at a conference or in a course, “I’m too busy to blog,” “I get writer’s block,” “I’m a terrible writer,” “I’m extremely lazy” (my favorite) or any variation of these? We’ve all said it or heard it and one of the industry’s bright minds has spent a massive amount of effort grooming his product into the perfect solution.
Bring the Blog is like the AP of blogs- the content is written in a professional manner regarding real estate and mortgage news and can be copied and pasted into your own blog, imported directly to your blog or you can use one of the blog templates that comes *with* the Bring the Blog service. This is how your local newspaper, magazines and national news media function- they all draw from the Associated Press articles and reproduce them, sometimes adding their own analysis (like on television), other times republishing the article on local news venues (like in local papers).
Why You’ll Love Bring The Blog
- Bring The Blog is an awesome supplement to your existing articles.
- Because of Bring The Blog’s integration into existing websites, the product offers turnkey marketing perfect for your database.
- Bring The Blog only costs us a little over a dollar a day. That’s what it costs me to eat Peanut Butter M&Ms every morning!!
- SEO customization options and site statistics are provided.
- New users’ sites are populated with ALL articles written by Bring The Blog in the past, not just those going forward. It’s a great way to populate a new site!
- The articles are well written and consumer-centric.
- The interface is non-threatening, extremely intuitive and simple so all levels of bloggers can access the backend easily.
- Bring The Blog sites are fully customizable (add footers, side widgets (postlets, meebo), market stats, etc.)
- Users can opt-in to daily tips via email which are all useful coaching tips ranging from how to use the service to how to promote your blog.
- You can attribute writing to yourself, to Bring The Blog or a combination thereof and you can enable or disable comments on the Bring The Blog sites.
- Users can hide posts they don’t wish to publish.
- Q&As are always on the sidebar of the backend, answering questions you didn’t even know you had!
- You can opt in to having a newsletter style email sent to your entire database with the week’s top articles from your Bring The Blog blog.
Check Out The Back End
No, not that back end! C’mon, stay focused here:
Check out the Front End
- “Blogging is supposed to be about YOU as an AGENT, not somebody else’s words”.
Blogging is about getting more business. It’s marketing.
- “If you don’t have time to blog, you shouldn’t be blogging.”
If you don’t have time to blog, you should be using Bring the Blog. Every agent has to be giving their clients information they can use based on what’s happening in the market TODAY. This is a clear case of where doing NOTHING is worse than doing something, even if it’s third-party content. If you’re not educating your clients, somebody else will earn that relationship.
- “I don’t want the same blog as everyone else.”
Tweak, modify, and customize then. Bring the Blog is a head-start for your daily post.
- “I don’t want to use Bring the Blog’s Web site — I want more customization.”
Each member’s license entitles them to re-publish and alter the content in any way they want. Many choose to publish it on their own third-party blogs.
- “What will happen when a buyer reads an agent’s blog and realizes that he didn’t write that blog post, or has no idea what he’s talking about?”
The agent should not misrepresent himself on his blog, or anywhere else. But many of Bring the Blog’s members tell us that they enjoy the morning posts because it educates them and gives them talking points for the day.
“As a broker, I love this idea.”
Of course you do — your agents are spending more time away from their laptops and you’ve just eliminated a whole bunch of liability issues because Bring The Blog is not overly opining. Bring the Blog reports and interprets news that your agents’ clients need to know.
“Duplicate content is terrible in search engines.”
Bring the Blog members can personalize and customize their sites to reduce duplicate content, and before Labor Day, they’ll be introducing a new blog post algorithm that makes each post inherently unique. If duplicate content is a major concern of yours, it won’t be a concern starting in 8 weeks.
Dan Green has been publishing Bring the Blog for real estate and mortgage professionals since December 2006 and the product draws rave reviews from members. Many AG readers teach courses to beginner bloggers and we anticipate that Bring The Blog will be recommended as a great supplemental tool. AG readers and writers go on vacation or get burned out on local blogs (or hyper local blogs) which is where Bring The Blog also comes in handy.
Spruce up your product images with Glorify (just in time for Black Friday!)
(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.
Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.
Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.
In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!
Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:
- background remover tool
- templates based on popular product niches and themes
- design bundles for your website/store, social media
- annotation tool
- upload your brand kits and organize your projects under different brands
- 1 click brand application
- & much more!
“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.
Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.
Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!
This new Chipotle location will be fully digital
(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.
A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.
To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.
The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.
It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.
Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.
As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.
For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.
Your business’ Yelp listing may be costing you more than you think
(BUSINESS MARKETING) The pay per click system Yelp uses sounds good in theory, but it may be hurting small businesses more than helping.
We all know Yelp – we’ve probably all used Yelp’s comment section to decide whether or not that business is worth giving our money to. What you might not know is how they are extorting the small businesses they partner with.
For starters, it’s helpful to understand that Yelp generates revenue through a pay per click (PPC) search model. This means whenever a user clicks on your advertisement, you pay Yelp a small fee. You never pay Yelp a cent if no one clicks on your ad.
In theory, this sounds great – if someone is seeking out your product or service and clicks on your ad, chances are you’re going to see some of that return. This is what makes paying $15, $50, or even $100 a click worth it.
In practice, it’s not all it’s cracked up to be. When setting up your Yelp account, you are able to plug in keywords that correspond with your business. For example, owner of San Francisco-based Headshots Inc. Dan St. Louis – former Yelp advertiser turned anti-Yelp advocate – plugged in keywords for his business, such as “corporate photographer” and “professional headshots”. When someone in the Bay Area searches one of those terms, they are likely to see Headshots Inc.’s Yelp ad.
You are also able to plug in keyword searches in which your ad will not appear. That sounds great too – no need to pay for ad clicks that will ultimately not bring in revenue for your business. In the case of Headshots Inc., Dan plugged in terms such as “affordable baby photography” and “affordable studio photography”, as his studio is quite high-end and would very likely turn off a user who is using the word “affordable” in their search.
How Yelp really cheats its small business partners is that it finds loopholes in your keyword input to place your ad in as many non-relevant searches as possible. This ensures that your ad is clicked more and, as a result, you have to pay them more without reaping any of the monetary benefits for your business.
If you plugged in “cheap photography” to your list of searches in which your ad will not appear, Yelp might still feature your ad for the “cheap photos” search. As if a small business owner has the time to enter in every single possible keyword someone might search!
In the case of Headshots Inc., Dan ended up paying $10k in total ad spend to Yelp with very little return. Needless to say, he is pissed.
So what does this mean for you if you use Yelp for your business? If you don’t want to completely opt out of Yelp’s shenanigans, try these 3 tips from Dan:
- Try searching some potential irrelevant keywords – are your ads showing up in these searches?
- Do your best to block the irrelevant keywords. It’s impossible to get them all, but the more you do the more money you will ultimately save.
- Keep an eye on the conversation rate on your profile – does more clicks mean more client inquiries? Make sure Yelp isn’t sending low-quality traffic to your profile.
Ultimately, it’s about protecting your small business. Yelp is the latest in big tech to be outted for manipulating individuals and small businesses to up their margins – a truly despicable act, if you ask me. If you don’t have tens of thousands of dollars for ad spend, then either boycott Yelp or try these tips – your company may depend on it.
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