How many times have you said this or heard it at a conference or in a course, “I’m too busy to blog,” “I get writer’s block,” “I’m a terrible writer,” “I’m extremely lazy” (my favorite) or any variation of these? We’ve all said it or heard it and one of the industry’s bright minds has spent a massive amount of effort grooming his product into the perfect solution.
Bring the Blog is like the AP of blogs- the content is written in a professional manner regarding real estate and mortgage news and can be copied and pasted into your own blog, imported directly to your blog or you can use one of the blog templates that comes *with* the Bring the Blog service. This is how your local newspaper, magazines and national news media function- they all draw from the Associated Press articles and reproduce them, sometimes adding their own analysis (like on television), other times republishing the article on local news venues (like in local papers).
Why You’ll Love Bring The Blog
- Bring The Blog is an awesome supplement to your existing articles.
- Because of Bring The Blog’s integration into existing websites, the product offers turnkey marketing perfect for your database.
- Bring The Blog only costs us a little over a dollar a day. That’s what it costs me to eat Peanut Butter M&Ms every morning!!
- SEO customization options and site statistics are provided.
- New users’ sites are populated with ALL articles written by Bring The Blog in the past, not just those going forward. It’s a great way to populate a new site!
- The articles are well written and consumer-centric.
- The interface is non-threatening, extremely intuitive and simple so all levels of bloggers can access the backend easily.
- Bring The Blog sites are fully customizable (add footers, side widgets (postlets, meebo), market stats, etc.)
- Users can opt-in to daily tips via email which are all useful coaching tips ranging from how to use the service to how to promote your blog.
- You can attribute writing to yourself, to Bring The Blog or a combination thereof and you can enable or disable comments on the Bring The Blog sites.
- Users can hide posts they don’t wish to publish.
- Q&As are always on the sidebar of the backend, answering questions you didn’t even know you had!
- You can opt in to having a newsletter style email sent to your entire database with the week’s top articles from your Bring The Blog blog.
Check Out The Back End
No, not that back end! C’mon, stay focused here:
Check out the Front End
- “Blogging is supposed to be about YOU as an AGENT, not somebody else’s words”.
Blogging is about getting more business. It’s marketing.
- “If you don’t have time to blog, you shouldn’t be blogging.”
If you don’t have time to blog, you should be using Bring the Blog. Every agent has to be giving their clients information they can use based on what’s happening in the market TODAY. This is a clear case of where doing NOTHING is worse than doing something, even if it’s third-party content. If you’re not educating your clients, somebody else will earn that relationship.
- “I don’t want the same blog as everyone else.”
Tweak, modify, and customize then. Bring the Blog is a head-start for your daily post.
- “I don’t want to use Bring the Blog’s Web site — I want more customization.”
Each member’s license entitles them to re-publish and alter the content in any way they want. Many choose to publish it on their own third-party blogs.
- “What will happen when a buyer reads an agent’s blog and realizes that he didn’t write that blog post, or has no idea what he’s talking about?”
The agent should not misrepresent himself on his blog, or anywhere else. But many of Bring the Blog’s members tell us that they enjoy the morning posts because it educates them and gives them talking points for the day.
“As a broker, I love this idea.”
Of course you do — your agents are spending more time away from their laptops and you’ve just eliminated a whole bunch of liability issues because Bring The Blog is not overly opining. Bring the Blog reports and interprets news that your agents’ clients need to know.
“Duplicate content is terrible in search engines.”
Bring the Blog members can personalize and customize their sites to reduce duplicate content, and before Labor Day, they’ll be introducing a new blog post algorithm that makes each post inherently unique. If duplicate content is a major concern of yours, it won’t be a concern starting in 8 weeks.
Dan Green has been publishing Bring the Blog for real estate and mortgage professionals since December 2006 and the product draws rave reviews from members. Many AG readers teach courses to beginner bloggers and we anticipate that Bring The Blog will be recommended as a great supplemental tool. AG readers and writers go on vacation or get burned out on local blogs (or hyper local blogs) which is where Bring The Blog also comes in handy.
No-reply emails don’t help customers, they’ve run their course
(MARKETING) No-reply emails may serve a company well, but the customers can become frustrated with the loss of a quick and easy way to get help.
Let me tell you a modern-day horror story.
You finally decide to purchase the item that’s been sitting in your cart all week, but when you receive your confirmation email you realize there’s a mistake on the order. Maybe you ordered the wrong size item, maybe your old address is listed as the shipping location, or maybe you just have buyer’s remorse. Either way, you’ve got to contact customer service.
Your next mission is to find contact information or a support line where you can get the issue resolved. You scroll to the bottom of the email and look around for a place to contact the company, but all you find is some copyright junk and an unsubscribe option. Tempting, but it won’t solve your problem. Your last hope is to reply to the confirmation email, so you hit that trusty reply arrow and…nothing. It’s a no-reply email. Cue the high-pitched screams.
Customers should not have to sort through your website and emails with a microscope to find contact information or a customer service line. With high customer expectations and fierce ecommerce competition, business owners can’t afford to use no-reply emails anymore.
Intended or not, no-reply emails send your customer the message that you really don’t want to hear from them. In an age when you can DM major airlines on Twitter and expect a response, this is just not going to fly anymore.
Fixing this issue doesn’t need to be a huge burden on your company. A simple solution is to create a persona for your email marketing or customer service emails, it could be member of your team or even a company mascot. Rather than using email@example.com you can use firstname.lastname@example.org and make that email a place where your email list can respond to questions and communicate concerns. Remember, the whole point of email marketing is to create a conversation with your customers.
Another great strategy for avoiding a million customer service emails where you don’t want them? Include customer service contact info in your emails. Place a thoughtful message near the bottom of your template letting people know where they can go if they’re having an issue with the product or service. This simple change will save you, your customers, and your team so much time in the long-run.
Your goal as a business owner is to build a trusting relationship between you and your customers, so leave the no reply emails behind. They’re annoying and they might even get you marked as spam.
Influencer marketing isn’t new, it’s actually centuries old
(MARKETING) You may roll your eyes at sexy strangers hawking snake oil on social media, but influencer marketing is nothing new…
Influencer marketing is now one of those buzzword phrases that you can’t go a few days without hearing. In fact, it’s become such a popular term that it was officially added to the English Dictionary in 2019.
While this is a recent change, the concept of an influencer is nothing new. For years, people have looked to friends and family (as well as high-profile people like celebrities) to be influenced (intentionally or unintentionally) about what to buy, what to do, and where to go.
Social Media Today notes that influencers date back centuries.
One of the first “influencer” collaborations dates back to 1760, when a potter by the name Wedgwood made a tea set for the Queen of England,” writes Brooks. “Since the monarchy were the influencers of their time, his forward-thinking decision to market his brand as Royal-approved afforded it the luxury status the brand still enjoys today”
Now, influencers are known as people blowing up your Instagram feed with recommendations of what to wear and stomach flattening teas to buy. Influencers are basically anyone who has the ability to cultivate a following and, from there, give advice on how followers should spend their money.
After the 1760 tea set influencer, influencers were found in the forms of fashion icons (like Coco Chanel in the 1920s, and Audrey Hepburn in Breakfast at Tiffany’s), celebrity endorsements (for example, all of the money Nike made in the ‘80s after signing Michael Jordan to be their spokesperson – I wonder if Hanes is raking in the same bucks as Nike…), TV stars endorsing products (like Jennifer Aniston when she was at the height of “The Rachel” cut and became the face of L’Oreal Elvive; now she’s the face of Aveeno).
Then in the mid-2000s, blogs became a space where “everyday” people could use their voice with influence. This trend has continued and has shifted into social media, usually with a blog counterpart.
Now, blogging and influencing is an industry in and of itself with influencer marketing being a key form of comms. According to the HypeAuditor report, the influencer industry will be worth $22 billion by 2025. Where can I sign up?
The use of offline marketing can still be advantageous in a digital world
(BUSINESS) Offline marketing is usually skipped over nowadays for the sparkly, shining ‘digital’ marketing strategies, but don’t forget the roots.
Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.
When used together, these strategies can produce significant returns.
“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”
How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.
1. Yard signs
When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.
The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.
The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.
With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”
3. Promotional giveaways
It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.
Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)
4. Local event sponsorships
One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.
Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.
Offline marketing is anything but dead.
If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.
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