Color inspiration to the max
Real estate marketing can be extremely repetitive and often leans toward a primary color palette but it is of no fault of the Realtor (unless they have a degree in marketing in which case, shame on them).
We’ve talked about print marketing and web marketing for years and there are a plethora of resources on the web to help spice up your marketing efforts, but sometimes inspiration is lacking.
Enter colorapi.com which searches Flickr.com for any word you wish and presents the color palette in the pictures presented (per the picture above). We simply searched for “agent genius” to see what color palettes represent our site but searches for “winter” and “Texas” and “fish” created some really amazing color palette.
Once you have a color palette you like, click the image and it takes you to a dedicated page:
As outlined above, number one points to the hex codes which if that means nothing to you, your designer will know what they are. Number two is a download option and number three offers RGB and other code options.
What to do with this inspiration
Colorapi.com gives you color palettes that occur naturally, and you can use these color codes as background colors and text color choices. Instead of choosing red, white and blue, upload a picture of your listing and give it a unique name on Flickr, search colorapi.com and get your color palette for border colors or font colors.
The best use for this tool is to help select website colors. If you’re having a website or blog designed and your designer is asking you what colors you want, this is a great way for both of you to come together on ideas for the overall design.
Besides print and web marketing, colorapi.com could also help select paint colors for your office or for your buyers looking to get a fresh perspective on colors, or even a listing client without creativity.
We’ve spent hours playing with the site just for fun, but we’d like to hear your thoughts on how you would use the site.