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Does your website need a facelift? Take the test

Even new websites may be missing some basic elements – take the quick test to see if you have any more work to do on your own site.

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website facelift

website facelift

Some sites are good, others are ineffective

Throughout my many years of assisting real estate agents with their marketing efforts, I have seen a number of real estate agents’ websites. Some are great. They have clear call to actions, quality content, an eye-catching aesthetic and they’re easy to navigate.

Others have a website that is, for lack of a better word, ineffective. The site doesn’t have the power of speech that is needed to get today’s consumer interested in finding out more about what they have to offer as an agent.

Take the test

Before deciding whether or not you need to give your site some serious work, answer the following questions:
•    Do you have a blog?
•    Do you have testimonials on your website?
•    Does your site include a community or news section?
•    Is there clear call to actions on your site?
•    Do you have a section of your site where viewers can opt-in to email updates?
•    Do you offer video content?
•    Do you have a mobile version of your site?
•    Does your site encourage feedback, commentary or sharing?
•    Does your home page change often?
•    Do you use analytics to view how visitors use your site?

If you answered “no” to any of the above questions, then I have news for you: your website might need a little bit of improvement. Before you go about making the necessary changes to your site, however, it’s important to understand why you need to make them. I’ll take it one update at a time.

Understanding why changes must be made

The blog. If you don’t have a blog either built in to your website or linked from your website, this is the absolute first thing that you need to change. Blogging will increase your website traffic, boost your rankings in search engines like Google and Bing and give you authority in your industry. If you’re not blogging at least once per month, you need to start. You’ll soon find that you will get more traffic to your website and more leads coming in.

Testimonials. People like to hear what others have to say about your services, so having a testimonials page is crucial. It gives your website visitors the opportunities to find out more about how you do business and hear your success stories. You should be asking your clients for testimonials after you’re finished working with them and always add new ones to your site.

Community information. As a real estate agent, you want to establish yourself as more than just a housing expert. Remember, you’re assisting people as they move to a new community. You should be marketing yourself as a neighborhood expert in your area. That’s where having community pages, all of which are optimized with keywords and hyperlinks, will be helpful on your website. You can market yourself as an expert and boost your SEO at the same time.

Clear call to actions. When you first visit a website and are looking for service, you want to know what it is that makes the business you are looking at stand out from their competition. Whether you offer first-time home buyer seminars or a complimentary coupon book, you need to advertise what makes you special on the front page of your website so people will see it right when they first visit. Once the calls to actions are clicked, there should be the section where your website visitors can “opt-in” to your newsletter and email updates, as well. This will bring you more leads.

The latest technology. There are two well-known facts about today’s consumer. The first is that they’re more visual. People are more responsive to video content than they are to written these days, hence the success of sites like YouTube. The other well-known fact is that people are using their mobile devices and tech tablets more than their laptops. With that in mind, you need to tweak your web content to keep up with the trends. Offer video content that is easily accessible to website visitors and make sure you have a mobile-friendly version of your site or app for smartphone and iPad users.

Switching it up. You should always be adding new content to your website. Whether it’s through updating your blog regularly or creating various monthly promotions, it’s the little changes that will keep visitors coming back for more. One way to monitor the changes you could or should be making is by using analytics programs to see your website’s stats. You can monitor the activity on your site and see what its visitors are really doing. Using these as a guide, you can make certain features of your website more prominent and make the appropriate changes.

Now that you know why you need to make these changes, make a plan, get in gear and start giving your website a little TLC. It will take your site from ineffective to a fully-functioning roadway between you and your leads. No excuses. Now that you know what you need to do, it’s time to start doing it!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

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2 Comments

2 Comments

  1. genemundt

    July 5, 2012 at 3:40 pm

    Excellent reminders in this article @RBergeronMRED Thank u for tweeting!

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Business Marketing

The Body Shop’s new policy is first come, first employed

(BUSINESS MARKETING) An issue that has been on a lot of peoples minds recently is fair hiring standards, be from sex, race, or age discrimination to former prisoners.

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The body shop hires prisoners

Anyone who has tried to get a job in the last decade can tell you that hiring is getting near dystopian. Everyone has heard jokes about needing 5 years of experience for an entry level job or the combined skillset of 3 positions to get one job. Things have gotten to the point where even some large companies are wondering if maybe hiring (and getting hired) shouldn’t be so complicated?

The Body Shop is making a radical change in the way they hire their retail employees this summer. They will be hiring on a first-come first-serve basis. Employees must meet three criteria to apply, but beyond that it’s open season – or “open hiring” as they are calling it.

1. Must be authorized to work in the U.S.
2. Can lift over 50lbs
3. Can stand for 8 hours

The company will not be performing drug tests or background checks for this “open hiring” round. The goal is to remove some of the barriers to entry for people seeking employment. This move will be hugely beneficial to the formerly incarcerated and people who have minor offenses on their record.

The Body Shop’s U.S. GM, Andrea Blieden, said, “When you give people access to something that they’re struggling to find, they’re very committed to working hard and keeping it.”

This isn’t the first time The Body Shop has tested out this hiring strategy. In December 2019, the company ran a pilot program at their distribution center. According to them, their employee turnover rate dropped from 43% to 16% and productivity improved.

This change could be equally beneficial to both employers and employees. According to PrisonPolicy.org, formerly incarcerated people are unemployed at a rate of 27%. To put that in perspective, that is higher than the overall national average during the Great Depression.

When established brands make big moves, people pay attention. If they continue to report success, The Body Shop’s hiring practices could be used as a case study for other businesses looking to shake up their hiring process. Perhaps in a few years, this type of hiring could become more common place among retailers.

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Business Marketing

Stay ahead by decluttering your Instagram accounts with this new feature

(BUSINESS MARKETING) Get a head start on your spring cleaning with Instagram’s newest feature. It may become your favorite way to views others accounts.

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instagram accounts

In a plot twist you weren’t expecting this week, Instagram is looking to make your life a little easier. Their newest app update includes a feature that groups accounts you follow into curated lists such as most and least interacted with or earliest followed to latest.

If you’ve ever looked at the number of people you follow on Instagram and wondered, “who the heck are these people?” then this update will make your heart sing. Instagram has been around for 10 years now, so it’s understandable that some of our follower lists have gotten a little out of control. Your friends and interests shift over time and it can be difficult to find time to actively curate your social media accounts.

Working with this new feature is simple. To access it just head on over to your Instagram profile and click “Following.” You should see a couple of categories above the list of accounts you follow. As an added bonus, you can also change the sort feature on your follower list. It can be set to show oldest accounts followed first or latest accounts firsts.

instagram accounts

For entrepreneurs and freelancers who don’t have the luxury of a full social media team (or any team at all) small features like this can be a game changer. If this feature sparks you to finally clean up your Instagram, here are a few questions to ask yourself when you’re trying to decide who to keep and who to unfollow.

Why did you originally follow this account?

Does this account still serve your business interests?

What was your main purpose behind following this account? As a business owner you might follow an account on Instagram for any number of strategic reasons. Perhaps this account is a fellow business owner in your area, but they’ve since closed their doors. Chances are you’ll find more than one of these cases in your least interacted with group.

Were you looking for business advice or inspiration? When you’re just starting out with your business, you might have followed a few accounts that aimed to give advice to new business owners. Well, if you’ve been doing this for a few years, you probably already know the basic advice these types of accounts are pushing. It’s time to move on.

Do you know this account IRL? Maybe your business has moved locations or changed niche in the last few years. You might have made some great connections with fellow business owners back in the day, but you may no longer run in the same circles. If you know the person who runs the account IRL and you still want to stay connected there are two options. You can either go follow them on your personal account or you can continue following, but mute the account so it doesn’t clog up your Instagram feed.

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Business Marketing

2020 marketing calendar – plan this year’s marketing strategy

(BUSINESS MARKETING) Have you ever wondered when is the best time for your ad campaign, well look no further. This marketing calendar has every event listed, even weird ones.

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When you work for a small business or non-profit, marketing is one of those essential tools that can make a difference in your monthly bottom line or fundraising take. And yet it’s often a challenge for busy owners and employees to find — and take advantage of — fresh promotion opportunities.

Add this to your toolkit… a 2020 Marketing Calendar from the team at Liramail, making note of big events and days that you can use online and IRL to engage customers and donors.

February marketing calendar

Some dates are obvious… major holidays, for instance, particularly the gift-giving ones. But you can find success around other events as well. The Central Texas Food Bank uses the Super Bowl as a driver for one of their most visible annual events, the “Souper Bowl of Caring.” On a smaller scale this year, restaurants and shops around the Austin area and all over the country used January 25, Australia Day, to raise funds for bushfire relief—drawing customers into their businesses, creating community ties and doing good all at once.

This marketing calendar compiles dates both big and small, providing plenty of opportunities for tie-ins and promotions. Running a clothing boutique? Play with Fashion Week. Looking for a good cause to support? World Wildlife Day and International Women’s Day are just a few weeks away. Valentine’s Day, Mardi Gras, St. Patrick’s Day… and that’s all just in the next six weeks.

The calendar is as useful for engaging your social media audience as it is promoting IRL events. You don’t have to own a pizza place to make a post with your team celebrating International Pizza Day and quizzing your followers on their favorite topping. You don’t have to be a veterinarian to turn Love Your Pet Day into a way to engage people by encouraging them to share photos of their pets.

And if you do have a direct tie? Absolutely use it. Each March, for instance, the small Austin well-building non-profit Water to Thrive observes World Water Day with a quick Facebook fundraiser. One of the Austin-area businesses that participated in Australia Day, Bee Cave coffeehouse/boutique Runaway Luna Lifestyle, did so because of family ties there, raising several thousand dollars with an in-store event and social media promotion of a GoFundMe fundraiser.

So page through the marketing calendar, making notes of days that you can take advantage of. And don’t forget, if you’re inspired to create an in-store event or other promotion, be ready for it. Get the initial date on the calendar, and then work backwards to create a long-range plan to support your event. Check your inventory, possibly looking for related items to feature. Book your advertising, draft your newsletter, schedule your social posts. Let your audience know that something special is coming up.

Have fun with it. Add your own dates. Whether you zero in on Talk Like a Pirate Day or Make a Difference Day, you can create new opportunities for your business or non-profit and for your customers as well.

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