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Does your website need a facelift? Take the test

Even new websites may be missing some basic elements – take the quick test to see if you have any more work to do on your own site.

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website facelift

website facelift

Some sites are good, others are ineffective

Throughout my many years of assisting real estate agents with their marketing efforts, I have seen a number of real estate agents’ websites. Some are great. They have clear call to actions, quality content, an eye-catching aesthetic and they’re easy to navigate.

Others have a website that is, for lack of a better word, ineffective. The site doesn’t have the power of speech that is needed to get today’s consumer interested in finding out more about what they have to offer as an agent.

Take the test

Before deciding whether or not you need to give your site some serious work, answer the following questions:
•    Do you have a blog?
•    Do you have testimonials on your website?
•    Does your site include a community or news section?
•    Is there clear call to actions on your site?
•    Do you have a section of your site where viewers can opt-in to email updates?
•    Do you offer video content?
•    Do you have a mobile version of your site?
•    Does your site encourage feedback, commentary or sharing?
•    Does your home page change often?
•    Do you use analytics to view how visitors use your site?

If you answered “no” to any of the above questions, then I have news for you: your website might need a little bit of improvement. Before you go about making the necessary changes to your site, however, it’s important to understand why you need to make them. I’ll take it one update at a time.

Understanding why changes must be made

The blog. If you don’t have a blog either built in to your website or linked from your website, this is the absolute first thing that you need to change. Blogging will increase your website traffic, boost your rankings in search engines like Google and Bing and give you authority in your industry. If you’re not blogging at least once per month, you need to start. You’ll soon find that you will get more traffic to your website and more leads coming in.

Testimonials. People like to hear what others have to say about your services, so having a testimonials page is crucial. It gives your website visitors the opportunities to find out more about how you do business and hear your success stories. You should be asking your clients for testimonials after you’re finished working with them and always add new ones to your site.

Community information. As a real estate agent, you want to establish yourself as more than just a housing expert. Remember, you’re assisting people as they move to a new community. You should be marketing yourself as a neighborhood expert in your area. That’s where having community pages, all of which are optimized with keywords and hyperlinks, will be helpful on your website. You can market yourself as an expert and boost your SEO at the same time.

Clear call to actions. When you first visit a website and are looking for service, you want to know what it is that makes the business you are looking at stand out from their competition. Whether you offer first-time home buyer seminars or a complimentary coupon book, you need to advertise what makes you special on the front page of your website so people will see it right when they first visit. Once the calls to actions are clicked, there should be the section where your website visitors can “opt-in” to your newsletter and email updates, as well. This will bring you more leads.

The latest technology. There are two well-known facts about today’s consumer. The first is that they’re more visual. People are more responsive to video content than they are to written these days, hence the success of sites like YouTube. The other well-known fact is that people are using their mobile devices and tech tablets more than their laptops. With that in mind, you need to tweak your web content to keep up with the trends. Offer video content that is easily accessible to website visitors and make sure you have a mobile-friendly version of your site or app for smartphone and iPad users.

Switching it up. You should always be adding new content to your website. Whether it’s through updating your blog regularly or creating various monthly promotions, it’s the little changes that will keep visitors coming back for more. One way to monitor the changes you could or should be making is by using analytics programs to see your website’s stats. You can monitor the activity on your site and see what its visitors are really doing. Using these as a guide, you can make certain features of your website more prominent and make the appropriate changes.

Now that you know why you need to make these changes, make a plan, get in gear and start giving your website a little TLC. It will take your site from ineffective to a fully-functioning roadway between you and your leads. No excuses. Now that you know what you need to do, it’s time to start doing it!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

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2 Comments

2 Comments

  1. genemundt

    July 5, 2012 at 3:40 pm

    Excellent reminders in this article @RBergeronMRED Thank u for tweeting!

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Business Marketing

Ten podcasts that every business owner should hear

(MARKETING) If you’re a business and want to learn something, give one of (or all of) these ten podcasts a listen.

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headphones listen podcasts

So many choices, so little time

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

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From interviews with business leaders to industry specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

Business podcasts for your listening enojoyment

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly populat show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further thna Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real world applications and cover everything from marketing to techology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help and business advice, Back To Work takes on a new topic relating to productivity each week.

#LearnSomething

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Business Marketing

Use your love of the past as a niche marketing tool for your business today

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia.

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Likeminded interests

Is it just me or does it seem like there is something for everything nowadays? Let me clarify, as that is a rather broad question…

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With the way communicating through technology has advanced, it’s become much easier to connect with those who have shared interests. This has become especially evident with interests in the entertainment community.

Entertainment nostalgia

It now seems like there is an event for every bit of nostalgia you can imagine. Autograph shows, meet and greets, and memorabilia collections of all kinds are held in convention halls all around the world. (To give you an idea of how deep this thing goes, there was a “Grease 2” reunion convention sometime within the last five years. Being that I’m the only person I’ve ever met who likes that movie, it’s amazing that it found an audience.)

This idea of marketing by use of nostalgia is something that is becoming smartly tapped and there are a variety of directions it can go in.

For example, the new Domino’s ads feature dead-on tributes to “Ferris Bueller’s Day Off.”

What’s your niche?

If you’re a fan of anything, it’s likely that you can find an event to suit your needs.

And, if you want to take it a step further, you can think outside the box and use nostalgia as a marketing tool.

I recently began dabbling in social media gigs that have brought me to a few different fan conventions. One was a throwback 80s and 90s convention that featured everyone from Alan Thicke to the members of N*SYNC. Another is a recurring convention that brings together fans of sci-fi, horror, and everything under that umbrella.

I was amazed by the number of people that came out to these events and the amount of money that was spent on the day’s activities (autographs, photo ops, etc.). I was energized by the fact that you can take something you have a great appreciation for and bring together others who share that feeling. Watching people meet some of their favorite celebrities is something that is priceless.

Hop onboard the nostalgia train

If you’re a fan of something, you don’t have to look too far to find what you’d enjoy — going back to the aforementioned “Ferris Bueller” example, there is a first-ever John Hughes fan event taking place in Chicago next month that will bring fans to their favorite Brat Pack members.

In the same thought, if you have an idea, now is the time to find others who share that interest and execute your vision.

#Nostalgia

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Business Marketing

Get a personalized daily checklist for your digital marketing strategy

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

Check!

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

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Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

How does ClearPath work?

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website. If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

A great start

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

ClearPath is currently in beta. Check out their website to learn more.

#ClearPath

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