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Endless “Just Listed” Emails – think before you click

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  • Just listedemail.gif
  • Price Reduced
  • Pre-MLS offer
  • Reduced Again
  • Open House

Those are just a few excuses to send endless listing emails to my inbox. This got me to thinking- after the sweetdigs debacle and the argument about reviewing others listings at open houses, isn’t an email as listed above permission to market an agents listing in whatever way I see fit? I think it is.

I’m thinking I’ll be reviewing the emails that come to my inbox unsolicited on our site. These emails come to our domain into my inbox which I believe gives me the right to to use the images, verbiage, face pictures as I see fit. So think before you slam dunk my inbox with five emails on a single day, only to have another agent in your office do the same thing.

My suggestion is that a team should create a hotlist and do a single email maybe bi-weekly or monthly, but if not, I will begin saying it as I see it. Market to me at your own risk.

Points I will Review

  • Photography
  • Verbiage
  • Layout
  • & whatever else I see fit.

What say you?

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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11 Comments

11 Comments

  1. Lani

    September 18, 2007 at 12:15 pm

    Oh man, I can’t wait for this series!

  2. Shailesh Ghimire

    September 19, 2007 at 12:06 pm

    This ought to be interesting. I’m on the lending side, so I’m not familiar with this flood of e-mails you guys might get. Judging by the “Bad MLS photo of the day” series, I’m assuming these e-mails will prove to be very interesting.

    Looking forward to it.

  3. B. R.

    September 19, 2007 at 12:29 pm

    Shailesh, it’s no joke, I’m getting upwards of 30-40 a week. I used to keep them, but once I realized that it was getting out of hand I tried too delete when I got them. Now I get one every time my inbox send/recieves. Whats most interesting is that they have my email from ABOR. I do not recall giving anyone permission with ABOR to profit from my email. If more agents react, then maybe it will curb. But I doubt it.

  4. Jonathan Dalton

    September 19, 2007 at 7:49 pm

    I use the e-mail flyers on occasion because they are the least costly seller appeasement tool I’ve found. Inconvenient? Sure. But your deleting effort is a small price to pay to keep my seller happy. 🙂

    Not to mention I’ve gotten calls off of them, as much as that would seem to defy the odds. (Assuming I send them out on a Thursday for pre-weekend consumption.)

    I didn’t give ARMLS permission to make money off my e-mail yesterday, but these flyers are but a drop in the SPAM stream I navigate each morning.

    Good talking to you today, sir.

  5. B. R.

    September 19, 2007 at 8:42 pm

    We do mailers to our buyers, and to our mailing lists we gain by sponsoring giveaways at local eateries, banks, subscribers, bridal shows, mba grads (they’ve chosen to sign up) etc… Our list continues to grow and it really costs us nothing- 99% of our marketing is targeted which saves us money. If I’m in your market and your price size and amenities fit my search, I’ll see your listing, tour, and your pics.

    You have a chance of gaining more interest from a free craigslist ad then you do a realtor email. But I do understand your need to make sellers happy, but I think you could accomplish the same goal by having a monthly/weekly hotsheet put out by the office manager of ALL listings by the office, then you could repeat the same home if you wanted too and get in front me of more often in a more organized way.

    just my two.

    you too Jonathan!

  6. Chris Lengquist

    September 19, 2007 at 9:20 pm

    Wow! You read them? I’m impressed.

    I look forward to the series. Though you must realize it could get ugly for you when you piss off the wrong person there in Austin.

    I can picture it now. Joe Seller does a Google search for his listing and finds your review. Oh, I’d pay to see that moment in time. 🙂

  7. Jonathan Dalton

    September 19, 2007 at 9:26 pm

    The hot sheet would work assuming the office was willing to pick up the expense. We’ve seen cost reductions taking place over the last few months, so I wouldn’t expect it.

    Now, can a group of agents get together and do the same thing? Probably so. It’s only a matter of finding the right provider as most don’t have templates for multiple properties.

  8. B. R.

    September 20, 2007 at 12:03 am

    Jonathan, 360degreepix.com a company I use here in Austin can whip up such a template pretty cheaply. I would imagine you guys have a nice fat database of buyers & mix that with some verticalresponse.com and bang, you could do it dirt cheap. just a thought

  9. Steve Belt

    September 20, 2007 at 1:53 pm

    B.R., this is absolutely great. If I only receive 30-40 a week I’d be surprised. I never considered it as “content” before, but I’ll be sure to give it at least 2 milliseconds thought with that regard before I click delete.

  10. B. R.

    September 22, 2007 at 11:14 am

    lol good job Steve, it’s fast becoming a movement!

  11. Thomas Johnson

    September 28, 2007 at 9:06 am

    New listings spam as blog content. How about reconfiguring the email as a craigslist post or a zillow,iggy’s or what ever. As Russell Shaw says: it’s about lines in the water. Is a spam transmission considered permission to promote another broker’s listing? Easier to get forgiveness than permission, especialy if there is some kind of implicit permission granted by sending the spam.

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Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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Business Marketing

Simple logo creation tools perfect for any freelancer

(MARKETING) You already know that even if you’re a solo writer, or lone developer, you need a brand in today’s online world. If you’re on a budget, check out these logo creation tools!

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logo creation

Freelancing is a major part of the landscape nowadays. In that capacity, you’re running your own one-person business. As such, you need to brand that business. You know that, but let’s discuss the actionables.

I don’t know about you, but when I hear the word “branding”, I immediately envision logos (which is super convenient because it brings me to my next point). You should absolutely have a logo as a freelancer, even if it’s simply just your name in a rad – but professional – font.

This will be useful on your website, social media, on invoices and beyond. You can even pop that bad boy into your email signature!

Ideally, you should hire a graphic designer that knows what they’re doing – you’ll get the best results. But if your budget is zero dollars, don’t you dare ask a professional for free work.

Instead, if you want to develop a logo for your personal freelancing brand on the cheap, check out five of our favorites below and see what works for you. The best part? These all have some free components.

  1. Picfont: Let me start with personal experience. My freelance logo (which is the cover photo of my Twitter), is literally just my name in a script-like font, and was made using Picfont. You can upload a blank background (or pick from fun royalty-free backgrounds) and choose from a variety of font options. Pick what you like, shape it out, download, and use. Easy
  2. Looka (formerly Logojoy) is also a great, easy-to-use online logo maker. You simply type in your company name/your name and go through a process of selecting colors and styles that you like. Looka then generates a selection of logos based on your choices. For an example, I created the logo for The Tidbit using Looka.
  3. Online Logo Maker: a wonderfully self-explanatory name. This logo maker is almost like a combination of Picfont and Logojoy. You can play around with different fonts, colors, and symbols to make a logo that fits you. This option also features high-quality Vector files.
  4. Canva is a great option because you can design a multitude of material (including flyers, presentations, graphs, etc.) If you’re planning to build a full-on portfolio with supplemental materials in addition to a logo, Canva may be your best bet as you can design everything to have a similar look – which is incredibly important for branding.
  5. DesignEvo: Their website describes it best, “DesignEvo is a free online logo maker with 8,000+ templates that anyone can use to bring to life a compelling, unique logo in minutes.” They have a drag and drop interface and hundreds of fonts.

Take some time to test drive these sites, play around with different logo types, and see which one gels best with you and your freelancing-self. Happy branding!

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Business Marketing

How to use offline marketing to your advantage in a digital world

(BUSINESS) We often become obsessed with new marketing strategies, favoring the internet over some traditional methods that continue to drive traffic timelessly.

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offline marketing open sign for small business

Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.

When used together, these strategies can produce significant returns.

“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”

How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.

1. Yard signs

When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.

The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.

2. Billboards

The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.

With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”

3. Promotional giveaways

It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.

Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)

4. Local event sponsorships

One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.

Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.

Offline marketing is anything but dead.

If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.

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