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Endless “Just Listed” Emails – think before you click

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  • Just listedemail.gif
  • Price Reduced
  • Pre-MLS offer
  • Reduced Again
  • Open House

Those are just a few excuses to send endless listing emails to my inbox. This got me to thinking- after the sweetdigs debacle and the argument about reviewing others listings at open houses, isn’t an email as listed above permission to market an agents listing in whatever way I see fit? I think it is.

I’m thinking I’ll be reviewing the emails that come to my inbox unsolicited on our site. These emails come to our domain into my inbox which I believe gives me the right to to use the images, verbiage, face pictures as I see fit. So think before you slam dunk my inbox with five emails on a single day, only to have another agent in your office do the same thing.

My suggestion is that a team should create a hotlist and do a single email maybe bi-weekly or monthly, but if not, I will begin saying it as I see it. Market to me at your own risk.

Points I will Review

  • Photography
  • Verbiage
  • Layout
  • & whatever else I see fit.

What say you?

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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11 Comments

11 Comments

  1. Lani

    September 18, 2007 at 12:15 pm

    Oh man, I can’t wait for this series!

  2. Shailesh Ghimire

    September 19, 2007 at 12:06 pm

    This ought to be interesting. I’m on the lending side, so I’m not familiar with this flood of e-mails you guys might get. Judging by the “Bad MLS photo of the day” series, I’m assuming these e-mails will prove to be very interesting.

    Looking forward to it.

  3. B. R.

    September 19, 2007 at 12:29 pm

    Shailesh, it’s no joke, I’m getting upwards of 30-40 a week. I used to keep them, but once I realized that it was getting out of hand I tried too delete when I got them. Now I get one every time my inbox send/recieves. Whats most interesting is that they have my email from ABOR. I do not recall giving anyone permission with ABOR to profit from my email. If more agents react, then maybe it will curb. But I doubt it.

  4. Jonathan Dalton

    September 19, 2007 at 7:49 pm

    I use the e-mail flyers on occasion because they are the least costly seller appeasement tool I’ve found. Inconvenient? Sure. But your deleting effort is a small price to pay to keep my seller happy. 🙂

    Not to mention I’ve gotten calls off of them, as much as that would seem to defy the odds. (Assuming I send them out on a Thursday for pre-weekend consumption.)

    I didn’t give ARMLS permission to make money off my e-mail yesterday, but these flyers are but a drop in the SPAM stream I navigate each morning.

    Good talking to you today, sir.

  5. B. R.

    September 19, 2007 at 8:42 pm

    We do mailers to our buyers, and to our mailing lists we gain by sponsoring giveaways at local eateries, banks, subscribers, bridal shows, mba grads (they’ve chosen to sign up) etc… Our list continues to grow and it really costs us nothing- 99% of our marketing is targeted which saves us money. If I’m in your market and your price size and amenities fit my search, I’ll see your listing, tour, and your pics.

    You have a chance of gaining more interest from a free craigslist ad then you do a realtor email. But I do understand your need to make sellers happy, but I think you could accomplish the same goal by having a monthly/weekly hotsheet put out by the office manager of ALL listings by the office, then you could repeat the same home if you wanted too and get in front me of more often in a more organized way.

    just my two.

    you too Jonathan!

  6. Chris Lengquist

    September 19, 2007 at 9:20 pm

    Wow! You read them? I’m impressed.

    I look forward to the series. Though you must realize it could get ugly for you when you piss off the wrong person there in Austin.

    I can picture it now. Joe Seller does a Google search for his listing and finds your review. Oh, I’d pay to see that moment in time. 🙂

  7. Jonathan Dalton

    September 19, 2007 at 9:26 pm

    The hot sheet would work assuming the office was willing to pick up the expense. We’ve seen cost reductions taking place over the last few months, so I wouldn’t expect it.

    Now, can a group of agents get together and do the same thing? Probably so. It’s only a matter of finding the right provider as most don’t have templates for multiple properties.

  8. B. R.

    September 20, 2007 at 12:03 am

    Jonathan, 360degreepix.com a company I use here in Austin can whip up such a template pretty cheaply. I would imagine you guys have a nice fat database of buyers & mix that with some verticalresponse.com and bang, you could do it dirt cheap. just a thought

  9. Steve Belt

    September 20, 2007 at 1:53 pm

    B.R., this is absolutely great. If I only receive 30-40 a week I’d be surprised. I never considered it as “content” before, but I’ll be sure to give it at least 2 milliseconds thought with that regard before I click delete.

  10. B. R.

    September 22, 2007 at 11:14 am

    lol good job Steve, it’s fast becoming a movement!

  11. Thomas Johnson

    September 28, 2007 at 9:06 am

    New listings spam as blog content. How about reconfiguring the email as a craigslist post or a zillow,iggy’s or what ever. As Russell Shaw says: it’s about lines in the water. Is a spam transmission considered permission to promote another broker’s listing? Easier to get forgiveness than permission, especialy if there is some kind of implicit permission granted by sending the spam.

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Business Marketing

Tired of “link in bio”? Here is a solution for Instagram linking

(MARKETING) The days of only one link in your Instagram bio are over. Alls.Link not only lets you link more, it gives you options for marketing and analytics too.

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Woman checking Instagram on phone

If you’re like me, you’ve probably swapped out the link in your Instagram bio 100 times. Do I share my website? A link to a product? A recent publication? Well, now you don’t have to choose!

Alls.Link is a subscription-based program that allows you to, among other things, have multiple links in your bio. I’m obsessed with the Instagram add-ons that are helping business owners to expand the platform to further engage their audiences – and this is NEEDED one.

With the basic membership ($8/month), you get up to 10 customizable Biolink Pages with shortened links (and you’ll be able to choose your own backend). You also get access to Google Analytics and Facebook Pixel for your pages. With the basic membership, you will have Alls.Link advertising on your Biolink Page. Plus, you’ll be allotted a total of 10 projects, and Biolink Pages with 20 customizable domains.

With the premium membership ($15/month), you get link scheduling for product drops and article releases, SEO and UTM parameters, and you’ll have the ability to link more socials on the Biolink Page. With this membership, you’re allotted 20 projects and Biolink Pages with 60 customizable domains.

If you’re unsure about whether or not Alls.Link is worth it (or which membership is best for you), there is a free trial option in which you’ll be granted all the premium membership capabilities.

Overall – premium membership or not – I have to say, the background colors and font choices are really fun and will take your Biolink Page to the next level. Alls.Link is definitely a program to consider if your business has a substantial Insta following and you have a lot of external material you want to share with your followers.

The day-by-day statistics are a great tool for knowing what your audience is interested in and what links are getting the most clicks. Also, the ability to incorporate Google Analytics into the mix is a big plus, especially if you’re serious about metrics.

If you have a big team (or manage multiple pages), I would suggest going premium just for the sheer quantity of domains you can customize and link, though there are various other reasons I’d also suggest to do so. Take a look and see what works for you!

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Business Marketing

Use the ‘Blemish Effect’ to skyrocket your sales

(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

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blemish effect

Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”

The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.

The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.

A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.

Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible. If your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.

This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.

When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.

The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.

It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.

In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.

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Business Marketing

Google Chrome will no longer allow premium extensions

(MARKETING) In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue on Chrome.

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Google Chrome open on a laptop on a organized desk.

Google has cracked down on various practices over the past couple of years, but their most recent target—the Google Chrome extensions store—has a few folks scratching their heads.
Over the span of the next few months, Google will phase out paid extensions completely, thus ending a bizarre and relatively negligible corner of internet economy.

This decision comes on the heels of a “temporary” ban on the publication of new premium extensions back in March. According to Engadget, all aspects of paid extension use—including free trials and in-app purchases—will be gone come February 2021.

To be clear, Google’s decision won’t prohibit extension developers from charging customers to use their products; instead, extension developers will be required to find alternative methods of requesting payment. We’ve seen this model work on a donation basis with extensions like AdBlock. But shifting to something similar on a comprehensive scale will be something else entirely.

Interestingly, Google’s angle appears to be in increasing user safety. The Verge reports that their initial suspension of paid extensions was put into place as a response to products that included “fraudulent transactions”, and Google’s subsequent responses since then have comprised more user-facing actions such as removing extensions published by different parties that accomplish replica tasks.

Review manipulation, use of hefty notifications as a part of an extension’s operation, and generally spammy techniques were also eyeballed by Google as problem points in their ongoing suspension leading up to the ban.

In banning extension payments through their own platform, Google addresses a compelling, if self-created, issue. The extension store was a relatively free market in a sense—something that, given the number of parameters being enforced as of now, is less true for the time being.

Similarly, one can only wonder about which avenues vendors will choose when seeking payment for their services in the future. It’s entirely possible that, after Google Chrome shuts down payments in February, the paid section of the extension market will crumble into oblivion, the side effects of which we can’t necessarily picture.

For now, it’s probably best to hold off on buying any premium extensions; after all, there’s at least a fighting chance that they’ll all be free come February—if we make it that far.

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