Business Marketing
Everyone Loves to Hate a Salesman
Business Marketing
Use nostalgia as a marketing niche for your business today
(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?
Business Marketing
5 tips to help you craft consistently high-converting email marketing
(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.
Business Marketing
Here’s how one employer was able beat an age discrimination lawsuit
(MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.
-
Opinion Editorials1 week ago
America has an addiction to being busy, here’s what we need to do about it
-
Business News1 week ago
Email remains the top communication tool for businesses – here’s why
-
Business Marketing2 weeks ago
News flash: Your coworkers are not your family
-
Business News3 days ago
10 ways retailers track repeat customers that you can implement now
-
Business Marketing3 days ago
Use nostalgia as a marketing niche for your business today
-
Business News5 days ago
5 reasons why you need a mentor, stat!
-
Opinion Editorials1 week ago
The one easy job interview question that often trips up applicants
-
Business Entrepreneur1 week ago
4 tips for success for acquiring a business, and how and why to do it
Lani Anglin
October 11, 2007 at 1:14 am
John, you make some great points (and an awesome debut by the way). The fear of being spammed or oversold is founded on the reality that so MANY people in any form of sales behave in a non-human spammy way.
Real estate isn’t exempt from this but for those who embrace the Web 2.0 philosophy of “be yourself” (be it online or in person) will demystify the stigma of being used car salespeople. As my husband said in conversation about your article, he hasn’t PERSONALLY been treated like a used car salesperson, but we witness it primarily online. Stupid spammers- thanks a lot. 🙂
Benn Rosales
October 11, 2007 at 2:15 pm
Just to clean up my comment to Lani- Never in my career has someone looked at me and said ‘ew, you’re a realtor?” the way they say “ew, you’re a used car saleman?” I do not believe that is the perception of the profession, but I do believe it is a perception that is being spewed by disrupters. The political style attacks waged by would-be revolutionaries have polarized the profession, and it’s unfortunate. I for one am proud of what I do, and anyone who knows me knows I am a salesman last. I’m a facilitator, I’m a friend, and I’m a trusted advisor. My clients respect me and refer me to their friends, that is the proof. No car dealership can tout what I just said. So, in closing, I will say this, I am a closer. That’s what I do.
Mad Gringo
October 12, 2007 at 7:52 pm
Did you get the shirt?