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Genius Video Series- MUST SEE!

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37625f6dc59a296b070b988696e84347Daniel Rothamel of Real Estate Zebra (and of course, an Agent Genius contributor) has found the winning formula for a new video series called “Real Estate in Black & White.” 

It has all the elements of a successful video- ironic elevator music, hipster b&w, hand-written boards giving it an authentic feel, AND Daniel’s reinforcement that his beautiful mug isn’t the message… the message is the message.  I encourage you all to post the video on your own sites- your readers will thank you!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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23 Comments

23 Comments

  1. Missy Caulk

    December 20, 2007 at 12:14 pm

    Ahh, so simple,so basic. Wonder how he got so smart.

  2. Charleston real estate blog

    December 20, 2007 at 12:45 pm

    A powerful message simply delivered perfectly. Thanks Daniel and Lani.

  3. Josh Brown

    December 20, 2007 at 2:04 pm

    I don’t get it… Must be one of those movies you have to watch two or three times to really appreciate. 🙂

    Brilliant

  4. Vicki Moore

    December 20, 2007 at 2:05 pm

    Brilliant.

  5. Teresa Boardman

    December 20, 2007 at 2:56 pm

    Very well done

  6. Mariana

    December 20, 2007 at 3:35 pm

    I *heart* the zebra. What a brilliant guy.

  7. Ricardo Bueno

    December 20, 2007 at 4:25 pm

    Genius!

    Now how many takes do you think it took before he stopped laughing? I wanna see the cut outs!

  8. PeterT

    December 20, 2007 at 7:31 pm

    Very nice. Simple, direct and the music is perfect.

  9. ines

    December 20, 2007 at 9:01 pm

    I can see Greg’s point about some customers getting offended, but I think it needs to be left up to them.

  10. Dan Green

    December 20, 2007 at 9:06 pm

    The Girl from Ipanema must have been first written for this video. Well done, Daniel.

  11. Ken in Chicago

    December 20, 2007 at 9:43 pm

    >I encourage you all to post the video on your own sites- your readers will thank you!

    More important make all the agents in your office watch it…maybe they will get the concept of not taking overpriced listings.

  12. Benn Rosales

    December 20, 2007 at 10:16 pm

    Ken, great point, we walk away from more listings then we actually take.

  13. Robert D. Ashby

    December 21, 2007 at 2:46 pm

    I finally got to see the video and here is my take. (I will provide my Greg take on the follow up post – trackback above.)

    I think the concept of driving the “back to basics” point home is good. Persoanlly, I do not the black and white style for video, but it works here.

    As for offensive, who cares? If the person reading it is not your target audience, that is one less person you have to waste time with. Personally, I like it when I piss someone off as it gets me the feedback the I need to prove I am on the right track.

  14. Joseph Ferrara.sellsius

    December 21, 2007 at 5:23 pm

    Proof that one can be better than the ninety and nine.

    Innovation, creativity, individuality, risk taking, non-conformity, independence, authenticity will always prevail, despite the self-proclaimed arbiters of taste.

    “The present day composer refuses to die.” (Edgard Varese)

  15. Mike

    December 21, 2007 at 10:29 pm

    I showed the video to a friend. He didn’t think it was condescending. I think that is such a simple message that I don’t get making a video about it. Same as doing a video saying clean your garbage off the front lawn. Not a genuis video but I think alot of agents wish they could tell their clients to price the house better but are scared.

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Business Marketing

How one employer beat an age discrimination lawsuit

(BUSINESS MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.

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Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make personnel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

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Business Marketing

in 2021 the EU will enforce ‘right to repair’ for phones and tablets

(BUSINESS NEWS) The EU says NO to planned obsolescence by…letting you fix your own stuff? The right to repair has started to make headway again.

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Right to repair

Not to be a loyalist turncoat about it, but sometimes the European Union comes out with stuff that makes me want Texas to go back to being Mexico, and then back to being Spain.

The latest in sustainability news from across the pond is that in 2021, the Old World is saying no to Euro-trash, and insisting on implementing:

Right to repair laws
Higher sustainable materials quotas
Ease of transfer for replaced items (ie: letting you sell your old phone without the need for jailbreaking anything)
and Universal adaptors for things like phone chargers, and connection cables

Hallelujah!

Consumers worldwide have been feeling the pinch of realizing their (cough cough, mostly Apple brand) technology not only breaks easily, but either can’t be fixed afterwards, or requires costly branded repairs.

The phenomenon has given rise to rogue mobile repair shops, Reddit threads, and renegade fix-it philanthropists like Louis Rossman. And while they certainly HELP, the best thing for a problem is to cut it off proactively. Since companies were making too much money not picking up the slack, the EU’s decided to take the steps to force their hands.

I’m always on my soapbox, but I’ll stack another one on top for this: Planned obsolescence and the assumption that a company has any right to tell you you can’t repair, restore, revamp, or re-home your own possessions are obscene. And to be fair to Apple fans, it’s not just in tech—it’s in damn near everything that’s not meant to be EATEN. Literally.

I bought a STAPLER for a volunteer gig I had. A good, sturdy Staedtler one that I figured would serve the project and continue to stand me in good stead for a while. After a few dozen price tags attached to baggies, the stapler jammed, as staplers do. No worries, you find a knife and wedge out the stuck staple…except I couldn’t. Because the normal slot for that was covered by a metal plate literally welded in place so that I couldn’t perform a grade-school level fix on something I paid for less than 24 hours prior.

Rather than stand behind a product that’s supposed to last, companies, even down to simple office ware, have opted to tinker away to force consumers to trash their current products to buy newer ones. Which I did in the stapler case. A rusty second hand one that didn’t HAVE that retroactive BS ‘Let’s create a problem’ plate on it, meaning no company but the resale non-profit I was helping out in the first place got any more money from me.

Consumers are wising up, and fewer lawmakers are still stuck in the fog of the 90s and 2000s surrounding our everyday machinery. The gray areas are settling into solid black and white, and SMART smart-businesses here stateside will change their colors accordingly.

Now while we’re all still quarantined and hoping for these laws to wash up onto American shores…who has craft ideas for the five-dozen different chargers we all have?

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Business Marketing

Uber Eats waives delivery fees during COVID-19 quarantine

(BUSINESS MARKETING) Uber eats has decided to take a friendly helpful step forward while everyone seems to be quarantined, they have started to waive delivery fees!

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Uber eats

With everything canceled, including dining out for social distancing’s sake, food delivery service Uber Eats is waiving delivery fees in an effort to lessen the financial strain local restaurants are experiencing during the COVID-19 pandemic.

According to the company, Uber Eats has more than 100,000 independent local restaurants on its app. In addition to Uber Eats, Grubhub said it will waive commission fees up to $100 million for independent restaurants across the country.

“As more people stay home, local restaurants need your business more than ever. That’s why we’re waiving the Delivery Fee for all orders from every independent restaurant on Uber Eats—more than 100,000 local restaurants on the app,” the company said in a news release earlier this week.

To find the local independent restaurants on Uber Eats, just look for the EAT LOCAL banner. Delivery fees will automatically be waived, according to this story on Tech Crunch.

Uber Eats is also making it easier for locally run restaurants to get paid faster, offering daily payments rather than the normal weekly payouts, according to Endgadget. Also, the company is giving back saying it will provide 300,000 free meals to health care workers and first responders in the US and Canada.

Not only will waiving fees help restaurants and customers, it’s sound business for food delivery companies. Local restaurants drive roughly 80 percent of business on Grubhub.

“Independent restaurants are the lifeblood of our cities and feed our communities,” Grubhub Founder and CEO Matt Maloney said in a statement published on Endgadget. “They have been amazing long-term partners for us, and we wanted to help them in their time of need. Our business is their business — so this was an easy decision for us to make.”

To limit human interaction Uber Eats and other food delivery services, including Grubhub, Postmates, and Instacart, are encouraging users to select the no-contact delivery method. According to Uber Eats, as is the norm, once packed at the restaurant food items are not touched or opened.

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