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Genius Video Series- MUST SEE!

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37625f6dc59a296b070b988696e84347Daniel Rothamel of Real Estate Zebra (and of course, an Agent Genius contributor) has found the winning formula for a new video series called “Real Estate in Black & White.” 

It has all the elements of a successful video- ironic elevator music, hipster b&w, hand-written boards giving it an authentic feel, AND Daniel’s reinforcement that his beautiful mug isn’t the message… the message is the message.  I encourage you all to post the video on your own sites- your readers will thank you!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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15 Comments

15 Comments

  1. Missy Caulk

    December 20, 2007 at 12:14 pm

    Ahh, so simple,so basic. Wonder how he got so smart.

  2. Charleston real estate blog

    December 20, 2007 at 12:45 pm

    A powerful message simply delivered perfectly. Thanks Daniel and Lani.

  3. Josh Brown

    December 20, 2007 at 2:04 pm

    I don’t get it… Must be one of those movies you have to watch two or three times to really appreciate. 🙂

    Brilliant

  4. Vicki Moore

    December 20, 2007 at 2:05 pm

    Brilliant.

  5. Teresa Boardman

    December 20, 2007 at 2:56 pm

    Very well done

  6. Mariana

    December 20, 2007 at 3:35 pm

    I *heart* the zebra. What a brilliant guy.

  7. Ricardo Bueno

    December 20, 2007 at 4:25 pm

    Genius!

    Now how many takes do you think it took before he stopped laughing? I wanna see the cut outs!

  8. PeterT

    December 20, 2007 at 7:31 pm

    Very nice. Simple, direct and the music is perfect.

  9. ines

    December 20, 2007 at 9:01 pm

    I can see Greg’s point about some customers getting offended, but I think it needs to be left up to them.

  10. Dan Green

    December 20, 2007 at 9:06 pm

    The Girl from Ipanema must have been first written for this video. Well done, Daniel.

  11. Ken in Chicago

    December 20, 2007 at 9:43 pm

    >I encourage you all to post the video on your own sites- your readers will thank you!

    More important make all the agents in your office watch it…maybe they will get the concept of not taking overpriced listings.

  12. Benn Rosales

    December 20, 2007 at 10:16 pm

    Ken, great point, we walk away from more listings then we actually take.

  13. Robert D. Ashby

    December 21, 2007 at 2:46 pm

    I finally got to see the video and here is my take. (I will provide my Greg take on the follow up post – trackback above.)

    I think the concept of driving the “back to basics” point home is good. Persoanlly, I do not the black and white style for video, but it works here.

    As for offensive, who cares? If the person reading it is not your target audience, that is one less person you have to waste time with. Personally, I like it when I piss someone off as it gets me the feedback the I need to prove I am on the right track.

  14. Joseph Ferrara.sellsius

    December 21, 2007 at 5:23 pm

    Proof that one can be better than the ninety and nine.

    Innovation, creativity, individuality, risk taking, non-conformity, independence, authenticity will always prevail, despite the self-proclaimed arbiters of taste.

    “The present day composer refuses to die.” (Edgard Varese)

  15. Mike

    December 21, 2007 at 10:29 pm

    I showed the video to a friend. He didn’t think it was condescending. I think that is such a simple message that I don’t get making a video about it. Same as doing a video saying clean your garbage off the front lawn. Not a genuis video but I think alot of agents wish they could tell their clients to price the house better but are scared.

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Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.

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Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

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Business Marketing

Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs prey on people without much choice, but once you try to switch to something more stable, don’t use the MLM as experience.

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Discussing including MLM experience on a resume.

MLM experience… Is it worth keeping on your resume?

Are you or someone you know looking for a job after a stint in an MLM? Well, first off, congratulations for pursuing a real job that will provide a steady salary! But I also know that transition can be hard. The job market is already tight and if you don’t have much other work experience on your resume, is it worth trying to leverage your MLM experience?

The short answer? Heck no.

As Ask the Manager puts it, there’s a “strong stigma against [MLMs],” meaning your work experience might very well put a bad taste in the mouth of anyone looking through resumes. And looking past the sketchy products many offer, when nearly half of people in MLMs lose money and another quarter barely break even, it sure doesn’t paint you in a good light to be involved.

(Not to mention, many who do turn a profit only do so by recruiting more people, not actually by selling many products.)

“But I wouldn’t say I worked for an MLM,” you or your friend might say, “I was a small business owner!”

It’s a common selling point for MLMs, that often throw around pseudo-feminist feel good slang like “Boss Babe” or a “Momtrepreneur,” to tell women joining that they’re now business women! Except, as you might have guessed, that’s not actually the case, unless by “Boss Babe” you mean “Babe Who Goes Bankrupt or Tries to Bankrupt Her Friends.”

A more accurate title for the job you did at an MLM would be Sales Rep, because you have no stake in the creation of the product, or setting the prices, or any of the myriad of tasks that a real entrepreneur has to face.

Okay, that doesn’t sound nearly as impressive as “small business owner.” And I know it’s tempting to talk up your experience on a resume, but that can fall apart pretty quickly if you can’t actually speak to actual entrepreneur experience. It makes you look like you don’t know what you’re talking about…which is also not a good look for the job hunt.

That said… Depending on your situation, it might be difficult to leave any potential work experience off your resume. I get it. MLMs often target people who don’t have options for other work opportunities – and it’s possible you’re one of the unlucky ones who doesn’t have much else to put on paper.

In this case, you’ll want to do it carefully. Use the sales representative title (or something similar) and, if you’re like the roughly 50% of people who lose money from MLMs, highlight your soft skills. Did you do cold calls? Tailor events to the people who would be attending? Get creative, just make sure to do it within reason.

It’s not ideal to use your MLM experience on a resume, but sometimes desperate times call for desperate measures. Still, congratulations to you, or anyone you know, who has decided to pursue something that will actually help pay the bills.

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Business Marketing

This smart card manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.

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Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

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