Google is a powerhouse. Why not make sure to hitch your cart to the power of Google to position yourself for maximum exposure to potential real estate clients and contacts?
10 Things You Can Do Right Now to Supercharge the Exposure of Your Business and your Listings:
- Make SURE your business profile is on Google. Click Here to see an example of our profile (we are in the E slot). Considering we are a small boutique firm, I think our placement right up there with 4 other MAJOR players is huge exposure. You can add your profile in the Google Local Business Center.
- Create Google Maps of your local community boundaries. Click Here to see an example. In the notes section you can drop a search link for properties for each community. You can then embed these maps on your website, blog, etc. Make sure to use your long-tail keywords. (I have 58 maps and building!)
- Make sure your listings are on the Google Real Estate overlay on their maps. Many MLS’s syndicate to them and you won’t need to do anything extra, but do visit Google to make sure your listings are there. If not, post your listing on Realbird or one of the others that is then syndicated further to make sure you are exposing your listings to Google. More and more people are going to be using it for their real estate searches. Click here for an example.
- Use Google Ad Extensions to super-hone your Adwords Targeting for your business and or listings. This will allow you to have enhanced ads which also show up on Google Maps. Read more about Location Extensions.
- Create Google Maps of useful local information. I created a map of the coffee spots in Coral Gables.
- Upload geo-tagged local pictures to Panormio, which then show up on Google Street Views, Maps and Earth.
- Add Google Street Views of your listing publication wherever available. This is a very powerful tool to let the viewer experience the listing and encourage them to want to see more. See an example of Google Street Views on a listing website here.
- Create a video and/or photo tour of your local community and then map out your route with Google Maps and embed a map of the route you used in a blog or in a link on the YouTube description box.
- Always make sure to add the location of your videos when you upload them (on youtube, etc.) so that they will show up on the Video Overlay of Google Maps.
- Mount a Webcam at your location and add it to the Google Maps Webcam Overlay. You might be the only one in your area and the webcam links back to your site as the source.
Most of these cost little or no money, but can be very powerful tools to drive traffic to your website, blog or listings.
If you have had success using Google Geo Tools or can add to this list, I’d love to hear about it in the comments!