As a historian, I have been trained to look for the deeper social meanings behind laws, customs and traditions. With Halloween upon us, a look into...
I write this post not from a position of authority, but from one of inquisitiveness. There is A LOT of branding going on in real estate;...
People often go into real estate because they are people persons (does that work, grammatically speaking?) They like people, they have the gift of gab and...
I have come to realize there is a divide, a great divide among real estate agent personas. One side sees real estate as a hand numbers...
With so many bargain basement deals available to buyers, some brokers are implementing a “minimum commission policy”. They ask buyers to sign an agreement guaranteeing a...
Sharing local real estate statistics, data and informed insights on your local real estate market is something that can really set you apart as a true...
Sigmund Freud coined the term “The Pleasure-Pain Principal” which is as simple as it sounds. We are biologically programmed to seek pleasure and avoid pain. We...
As technology has grown in real estate, a line has been drawn in the sand between many agents. Some believe that technology, including social media, blogs...
Incorporating maps into your blog or website can be an engaging and exciting way to snag your readers’ attention. New technology has allowed mapping to become...
Focusing your blog on a local or even hyper-local community is all the rage right now in real estate blogging. And for good reason. If you...
Video is an easy, fast and inexpensive way to dominate your market. The benefits of video are two-fold. On the consumer side, readers love video, it’s...
Numerous reports have been written about the effect an abundance of choice can have on a buyer. It overwhelms them, often to the point of not...
It’s the age old dilema. Realtors have property search sites set up with one goal and one goal only – to gain leads with the idea...
Tyler Bell, in his post, “Why check-ins and like buttons will change the local landscape“, absolutely nails it. We check-in and “like” things not only to...
OK, Ok, you don’t need to barcode a building, but you can create a scavenger hunt in your community for those tech savvy peeps who would...
Foursquare has been a polarizing little app for the real estate community. People seem to love it or hate it. When it launched, Foursquare was used...
Google Maps Mania is a mashup-of mash-ups. The site collects and displays map mash-ups created with the Google map API. There are maps of just about...
One of the biggest lacking functions of the ever growing in popularity Foursquare check-in app was the inability to add pictures as you checked-in. A glaring...
Google has finally opened up their geo-tagged photo source for Maps and Street Views from the irritating and cumbersome Panaramio to Flickr and Picasa. (official Google...
There is a heated discussion going on right now in the RE.net regarding professionalism within and consumers’ opinions of the Real Estate Profession and how to...
Bing’s announcement last week of their latest and most sophisticated augmented reality integration into Bing Maps was very exciting in both the mapping and augmented reality...
There are three things I really love; maps, Google and real estate, so when you combine all three in a super-easy-to-use marketing tool and customer resource,...
Exceeding consumer's expectations can be easier than you think.
Twitter announced yesterday the roll out of Local Trending Topics.(We knew they would be putting to good use their purchase of GeoAPI last month). This is...
Google is a powerhouse. Why not make sure to hitch your cart to the power of Google to position yourself for maximum exposure to potential real...
Subscribe to get business and tech updates, breaking stories, and more!