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Bing Maps Just Made Me Snap My Head Up and Say “WOW”!

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Bing Augented RealityBing’s announcement last week of their latest and most sophisticated augmented reality integration into Bing Maps was very exciting in both the mapping and augmented reality circles.  Yet, real estate professionals, especially those with local blogs and or websites will find as much to drool over as the biggest geo-geek. For those of us who have been screaming to have Flickr geo-tagged photos integrated into Google Maps, Bing just beat them to the punch!  Not only photos, but video, Live Streaming Video and Local Blog content as well!  Think about the Open Houses you could have!

Here are just a few ways Bing’s new Augmented Reality integration can be incorporated into your business:

  1. Makes sure to create a professional Flickr account and geo-tag all of your community photos.  If you don’t have a camera that automatically geo-tags, you can do it right on Flickr.  Your photos will appear on Bing Maps.
  2. Their different map apps capture geo-tagged video, but more exciting LIVE STREAMING VIDEO!  How cool would it be to have an open house and while you wouldn’t be able to have the interior included, you could have a walk through the gardens or yard with live streaming video!
  3. If you have a community blog The Local Lens app pics up hyper local blog content and places it on the map.
  4. You can create photosynth “experiences” of your community (which are truly amazing) – FOLLOW THIS LINK TO SEE WHAT Photosynth is

It’s just so exciting it could make a geo-girl scream.  If you are not sure what the heck I am talking about here, watch the TED presentation below and let me know if it makes you say “WOW” to! If this sparks your imagination, please share in the comments below, I am all ears for new ideas for using geo-tagged data and tools for real estate blogging.

Janie has been in the development, construction and real estate industries for over 20 years. She began her career in commerical construction and has slowly worked into all of the related industries and added residential properties to her resume 7 years ago. She is currently the co-owner of sister companies, Papillon Real Estate and Papillon ReDevelopment (a construction and project management firm). Janie blogs for The Coral Gables Story. In her "free" time, she is a graduate student of Atlantic History with a focus on the history of business and technology. She is a lover of geo-anything. She loves the story.

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31 Comments

31 Comments

  1. Michael Price

    February 17, 2010 at 12:12 pm

    This is the kind of applied technology that actually makes sense for real estate professionals. What a huge opportunity for exceptional local content. If you’ve got the chops to create an arsenal of great IP, (blog content,great marketing copy,listing presentations,video,photos) – implementing an augmented reality strategy could be exactly what it takes to succeed with a web strategy. It will be interesting to see this evolve.

    • Janie Coffey

      February 17, 2010 at 1:28 pm

      Bing’s Photosynch, augmented reality and integration of Flickr geo-tagged photos are all very exciting to the Real Estate professional. This is very exciting stuff and you are right, it will be interesting to watch it evolve! I, for one, can’t wait.

  2. Al Lorenz

    February 17, 2010 at 2:11 pm

    Microsoft showing some life! What exciting times we live in with hardly a week going by without something spectacular from the likes of Apple, Google and also Microsoft!

    • Janie Coffey

      February 17, 2010 at 3:52 pm

      I normally avoid Microsoft ANYTHING like the plague, this made me actually reconsider. Maybe they are now getting in the game seriously. We’ll see.

      • Nashville Grant

        February 26, 2010 at 1:33 pm

        I’m a PC and never avoid Microsoft. Apple is the one shooting blanks at the moment with an iPad that can’t read Flash and doesn’t have a USB input or a camera.

        Bing is really where the “Soft” is making massive strides, in addition to their new mapping integration, have you ever used their flight comparison? Beats Google with a stick.

  3. Artur | Central Phoenix

    February 17, 2010 at 4:15 pm

    Now it’s starting to get interesting.
    Competition is great.

    • Janie Coffey

      February 18, 2010 at 10:54 am

      Very interesting again. I am very impressed with all of Bing’s mapping tools and apps and I never thought I’d say that about MS 😉

  4. Gregg Collum

    February 18, 2010 at 9:56 am

    I am new to agentgenius and so far very impressed with content. Thanks for this AR post very informative!!!

    • Janie Coffey

      February 18, 2010 at 10:56 am

      Agent Genuis is my daily “go to” for a wide variety of what is new, exciting and thought provoking for the Real Estate industry. I am glad you liked the article 😉

  5. Greg Cook

    February 18, 2010 at 5:48 pm

    I’m one of the least “techie” guys I know and I was amazed. The potential applications for the Real Estate industry are astounding.

    • Janie Coffey

      February 18, 2010 at 8:03 pm

      very exciting stuff isn’t it Greg? You don’t have to be techie to find it amazing. Did you check out the castles on Photosynth?

  6. Ralph Bell

    February 18, 2010 at 5:52 pm

    ZipRealty just released an amazing new feature (plus improved old features) on our Real Estate iPhone app called HomeScan. Basically, you can look through your phone and instantly see which homes are for sale (and recently sold) in your immediate vicinity, and get home detail info including price, photos and more.

    There’s nothing else like it on the market, and best of all, you can download it for free!

    ziprealty.com/iphone/

  7. Patrick

    February 18, 2010 at 6:09 pm

    Well, that’s pretty cool! I will have to do some diggin’ to see how this will work for me and my business. Thanks Janie.

    • Janie Coffey

      February 18, 2010 at 8:04 pm

      Patrick I am especially interested to figure out how we can get our local blogs on Local Lens.

  8. Jim Olenbush

    February 18, 2010 at 7:43 pm

    It just proves that with hard work, a little luck, and billions of dollars in cash, you can start to compete with Google. haha Very cool stuff from Microsoft!

    • Janie Coffey

      February 18, 2010 at 8:05 pm

      Can’t wait till I get my billions to take on Google 😉

  9. Brad Rachielles

    February 19, 2010 at 12:31 pm

    Wow! what a tool for the Realtor(R) that grabs onto technology. Haven’t played with this yet, but will …. in fact, suggest that I can’t afford not to if I am to offer clients the best available.
    Thanks for the post and would love to see others latch on to other new technology and present as well.

  10. Misty Lackie

    March 24, 2010 at 1:25 pm

    Very cool! I can see this being used for virtual open houses or live blogging about local events. The news sites could benefit from this a great deal too. Imagine reporting about breaking news and being able to have this type of map with video displayed directly on your news site.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?

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Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.

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Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.

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Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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