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Giant machine spits out bikes, kayaks to promote tourism

It is tough to get the attention of people passing by, but a 14 foot machine that spits out kayaks is extremely memorable and crowd pleasing.

creative vending machine

creative vending machine

Creative street campaign

Tourism British Columbia placed a 14 foot tall and 10 foot wide vending machine in the middle of Justin Herman Plaza in San Francisco for several days to capture the imaginations, and more importantly, the attention of people passing by. Instead of junk food and sugary sodas, the giant interactive vending machine spews out bicycles, kayaks, surfboards made in BC, and more!

They call it the “BC Moments Machine” as part of its “100 BC Moments” campaign which encourages travellers to experience what BC has to offer during the summer, promoting tourism for this and future seasons.

[ba-youtubeflex videoid=”VWbQtK4N8cM”]

It appears they had staff on hand (or even inside the machine!?) to hand out glossy, well designed flyers with “BC Moments” numbered one through 100 on them. The promotion was so successful, that at many times, there was an extensive line in front of the giant vending machine, and people clapped as new items popped out.

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The creative campaign took minimal funding when compared to say, a Super Bowl ad, and they tied in social media nicely by having a hashtag (#100BCMoments) and their Twitter account not only tweets the “BC Moments” but for retweets, enters people into a drawing for a free BC vacation for that winner plus up to ten friends.

While the impact is not international, their creative use of high impact rewards for low work got the crowd excited and buzzing, and quality videography gave them promotional pieces to use on YouTube to be picked up on digital sites like this. While most people didn’t hit a “buy” button while standing in the crowd, the loyalty for those who were wowed is likely to be extremely high, and it is very possible that quite a few people will walk away with plans to visit BC either this summer or in the future.

For more video on the thrilling three days:
[ba-youtubeflex videoid=”BHOT6gyOcgM”]

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

4 Comments

4 Comments

  1. AndyViral

    June 21, 2012 at 2:42 pm

    @atxrebecca @ATXtrina @SpeakAdam @YellowfinAustin Greatest idea ever!

  2. brodiedavid

    June 21, 2012 at 5:19 pm

    @thefoundgen Thanks! Glad you liked it – our team had a great time working on it.

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