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Gmail Like a Professional- How to Add an HTML Signature to Mail

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Gmail Firefox Addon

gmailIf you use Gmail but you’re concerned that it doesn’t come across professionally since you have a boring signature, don’t fret, there is a way to gmail like a professional! If you are using Firefox, visit the Mozilla Add-Ons page and simply click “Add to Firefox” and you’ll be able to add a new HTML signature.

Below is my AG signature and it is pretty simple, some people prefer more flash or more icons, but this works for me (click to enlarge):

gmail like a professional

This addon automatically inserts HTML signatures into all of your Gmail messages based on which address you are sending from. I have multiple signatures set up that I can use based on the occasion, and I can select from a drop down menu which is to be used on the email I am sending and it allows me up to four signature per address. Unlike other addons, this one is supported in the reply/forward function as well, so you won’t have to go copy and paste from other parts of the email.

We suggest your logo and basic contact information, and perhaps a disclaimer or privacy note. This is a great place to highlight your social networks (or perhaps a single aggregate site like flavors.me) and include any brokerage or license information you’re required to.

So in the last week, you’ve learned how to undo a gmail message and now you know how to have a permanent, professional signature that you have complete control over and you’re steps closer to gaining your independence from Outlook!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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35 Comments

35 Comments

  1. Loren Nason

    February 1, 2010 at 3:00 am

    Cool add-on.

    But, I love plain text signatures with maybe a couple of links to your SocMed profiles.

    But then again I’m old-skool like that and sometimes love a cmd line over a GUI interface.

    For those that do use this add-on I would suggest to not have too many links in your signature because that can also flag your email as spam.

    • Lani Rosales

      February 1, 2010 at 10:24 am

      I agree, simple is better, but I’ve learned that a disclaimer is crucial for what I do every day AND not using a logo is a simple branding opportunity missed.

      That said, you’re right about the tons of links, so as mentioned above an aggregator might be best (my fave is https://flavors.me, you?). Thanks for weighing in, Loren- that’s a great point about getting flagged!

  2. Susie Blackmon

    February 1, 2010 at 4:16 am

    Dang, I’m in love with Wise Stamp! Appreciate Loren’s comments too.
    P.S. I LOVE being away from Outlook.

    • Lani Rosales

      February 1, 2010 at 10:25 am

      Isn’t freedom great, Susie!?! 🙂

  3. MIssy Caulk

    February 1, 2010 at 8:24 am

    Great find Lani.

    That was one of the reasons I didn’t change to gmail exclusively.

    I was told this by someone else this week, Lorens comment about links. I have 3 in mine, blog, search site and google profile. I need to figure out a new one.

    • Lani Rosales

      February 1, 2010 at 10:34 am

      Glad you enjoy it, @MissyCaulk! 🙂 Regarding email links, three is about as many as you should have, but you *could* create one page on your website that has all of those links on it and use THAT as your signature link?

      So, it would be a page that said something like:
      “Glad you clicked on the link in my email signature, aren’t you clever? Here is everything you should know about me… I hate french cuff links, I’ve been an agent since I was 18, I have an affinity for historic homes and I’m a dedicated blogger.

      Here are some things you can do while you’re here:
      Search All Ann Arbor Homes (with one click and you aren’t even required to register!)
      Read my Real Estate Blog (about architecture, market stats and real estate news)
      Check out my Google Profile (to see what social networks I’m available on)”

      … something like that. Is that workable for you? 🙂

  4. Michael Patton

    February 1, 2010 at 9:39 am

    I’m not the “sharpest tool in the shed” on TECH stuff…. so first off thanks for what you share with us.

    In the “past” I’ve had some issues using other browsers (non MS/IE)… can anyone tell me if Mozilla/Firefox add on’s have solved those problems OR is there a way to use the html sig with Explorer?

    • Lani Rosales

      February 1, 2010 at 10:37 am

      Firefox is a superior web browser to Internet Explorer (which thousands of people are lobbying to get rid of, by the way), and Google Chrome and Apple’s Opera browser are superior to Firefox.

      If you must use IE, here is a hack for creating an HTML signature for Gmail.

  5. Ken Montville

    February 1, 2010 at 9:40 am

    Woooo Hoooo!! I [heart] HTML signatures. Does it convert to text if the recipients e-mail client doesn’t accept HTML which is common in the US Government (my area’s largest employer)?

    Next Gmail question – is there a way to divert incoming e-mail into the Labels they’re assigned to as soon as they come in? (sort of like an Outlook “rule”). I got the part where the labels get attached to incoming mail but they still sit in my Inbox until I move them.

    • Michael Patton

      February 1, 2010 at 10:13 am

      Applying the labels and auto moving emails into their own folders is accomplished (on my gmail, anyways) by clicking the drop down on the right hand side called “more actions”… there you’ll find “FILTER messages like these”… which is like RULES.

      • Ken Montville

        February 1, 2010 at 10:19 am

        I got that far….there is a choice to “Archive it” is that the same as moving it automatically to the designated folder/label? Thanks for the help.

        • Michael Patton

          February 1, 2010 at 10:24 am

          I’ve got a few moments if you want to call me (702-883-2131) I’m prepping for a couple of listing appts this morning… but it won’t take long to walk you through it.

          NOTE: I’m not seeing “archive” when I create a filter… so don’t know where you’re at on the GMail page.

          More NOTE: I use the GMail PARTNER page… have my domain directed to them… maybe my screen is different than yours?

          • Lani Rosales

            February 1, 2010 at 10:38 am

            If y’all don’t get it worked out, let me know, I’m happy to provide answers 🙂

          • Ken Montville

            February 1, 2010 at 4:50 pm

            Hey, Michael – Missed your comment since I didn’t subscribe to notifications at the bottom. I left my number on your voice mail. Thanks!!

          • Ken Montville

            February 1, 2010 at 4:52 pm

            Hey, Michael

            One of my incoming e-mails just dropped into a folder/label bypassing my Inbox so it looks like I got it figured out. Many thanks!!!

  6. Ken Montville

    February 1, 2010 at 9:44 am

    Hmmmm. Just tried to install it into my Firefox 3.6 and it didn’t go. Maybe it needs an update to be compatible?

  7. Andy Morris

    February 1, 2010 at 2:02 pm

    I use wisestamp for firefox and just recently found out they have the same extension for chrome which is one reason i haven’t switched. i love it.

  8. Greg Fleischaker

    February 5, 2010 at 5:50 pm

    Great points, I’ve been guilty of loading up way too many links in my email signature, and have really pared it back. Late apologies to anyone that I might have sent one of my old emails to!

  9. Lori Luza

    February 12, 2010 at 10:56 am

    Lani, thank you so much for this. I’ve been wanting to do this for a while. Now, I know how and have made the time to start setting it up!

  10. Ken Montville

    April 2, 2010 at 3:36 pm

    I just tried the Blank Canvass product and it wouldn’t install. Bummer. No support other than a forum. Double bummer. Any other suggestions.

    • Lani Rosales

      April 2, 2010 at 7:44 pm

      I’ve never used this, but other commenters recommend it: https://www.wisestamp.com/

      Let me know if that works for ya! 🙂

      • Ken Montville

        April 2, 2010 at 9:26 pm

        Thanks! I actually saw that on a Google signature forum (who woulda known there was such a thing!?). It downloaded perfectly and works pretty good. I haven’t played around with the logo insertion yet but I like the ability to add hypelinks and the social media icons. The only down side is the ad for itself that it embeds at the bottom. It’s free, though, so I guess they’re entitled.

        On another Gmail topic, I downloaded MailBrowser, too and that seems to work perfectly. I noticed it has a check box to not allow the automatic downloading of attachments which I checked thinking viruses love attachments. I’m guess (though, I’m not sure) that If I voluntarily download an attachment it’ll do all the wonderful MailBrowser stuff.

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Business Marketing

Use nostalgia as a marketing niche for your business today

(MARKETING) A market that is making waves is found in the form of entertainment nostalgia. Everyone has memories and attachments, why not speak to them?

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nostalgia

Is it just me or does it seem like there is something for everything nowadays? Let me clarify, as that is a rather broad question…

With the way communicating through technology has advanced, it’s become much easier to connect with those who have shared interests. This has become especially evident with interests in the entertainment community.

Entertainment nostalgia

It now seems like there is an event for every bit of nostalgia you can imagine. Autograph shows, meet and greets, and memorabilia collections of all kinds are held in convention halls all around the world. (To give you an idea of how deep this thing goes, there was a “Grease 2” reunion convention sometime within the last five years. Being that I’m the only person I’ve ever met who likes that movie, it’s amazing that it found an audience.)

This idea of marketing by use of nostalgia is something that is becoming smartly tapped and there are a variety of directions it can go in.

For example, the new Domino’s ads feature dead-on tributes to “Ferris Bueller’s Day Off.”

What’s your niche?

If you’re a fan of anything, it’s likely that you can find an event to suit your needs.

And, if you want to take it a step further, you can think outside the box and use nostalgia as a marketing tool.

I recently began dabbling in social media gigs that have brought me to a few different fan conventions. One was a throwback 80s and 90s convention that featured everyone from Alan Thicke to the members of N*SYNC. Another is a recurring convention that brings together fans of sci-fi, horror, and everything under that umbrella.

I was amazed by the number of people that came out to these events and the amount of money that was spent on the day’s activities (autographs, photo ops, etc.). I was energized by the fact that you can take something you have a great appreciation for and bring together others who share that feeling. Watching people meet some of their favorite celebrities is something that is priceless.

Hop onboard the nostalgia train

If you’re a fan of something, you don’t have to look too far to find what you’d enjoy – going back to the aforementioned “Ferris Bueller” example, there is a first-ever John Hughes fan event taking place in Chicago next month that will bring fans to their favorite Brat Pack members.

In the same thought, if you have an idea, now is the time to find others who share that interest and execute your vision.

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Business Marketing

5 tips to help you craft consistently high-converting email marketing

(MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.

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Email marketing

Email marketing might seem archaic in comparison to modern mediums like social media, blogging, and podcasting; however, it actually remains one of the highest converting options marketers and small businesses have at their disposal.

But Why Email?

Hopefully, you believe in email as an effective marketing channel, but in case you have doubts, let’s hit the reset button. Here’s why email marketing is worth investing in:

  • Email is one of the few marketing channels that you have total control over. Unlike a social media audience, which can disappear if the platform decides you violate their terms, you own your email list.
  • Email is considered very personal. When someone gives you access to their inbox, they’re telling you that you can send them messages.
  • From a pure analytics perspective, email gives you the ability to track behaviors, study what works, and get familiar with the techniques that don’t.
  • The ROI of email marketing is incredibly high. It can deliver as much as $44 in value for every $1 spent.

5 Tips for High-Converting Emails

If you’ve been using email, but haven’t gotten the results you’d like to, it’s probably because you’re using it ineffectively.

Here are a few very practical tips for high-converting emails that generate results:

  1. Write Better Subject Lines: Think about email marketing from the side of the recipient. (Considering that you probably receive hundreds of emails per week, this isn’t hard to do.) What’s going to make you engage with an email? It’s the subject line, right?If you’re going to focus a large portion of your time and energy on one element of email marketing, subject lines should be it.The best subject lines are the ones that convey a sense of urgency or curiosity, present an offer, personalize to the recipient, are relevant and timely, feature name recognition, or reference cool stories.
  2. Nail the Intro”: Never take for granted the fact that someone will open your email, and read to the second paragraph. Some will – but most will scan the first couple of lines, and then make a decision on how to proceed.It’s critically important that you get the intro right. You have maybe five seconds to hook people in, and get them excited. This is not a time to slowly build up. Give your best stuff away first!
  3. Use Video: Email might be personal, but individual emails aren’t necessarily viewed as special. That’s because people get so many of them on a daily basis.According to Blue Water Marketing, “The average person receives more than 84 emails each day! So how do you separate your emails from everyone else? Embed videos in your emails can increase your conversion rates by over 21 percent!”This speaks to a larger trend of making emails visually stimulating. The more you use compelling visuals, the more engaging and memorable the content will be.
  4. Keep Eyes Moving: The goal is to keep people engaging with your email content throughout. While it’ll inevitably happen with a certain percentage of recipients, you want to prevent people from dropping off as they read.One of the best ways to keep sustained engagement is to keep eyes effortlessly moving down the page with short and succinct copy.One-liners, small paragraphs, and lots of spacing signal a degree of approachability and simplicity. Use this style as much as you can.
  5. Don’t Ask Too Much: It can be difficult to convey everything you want to say in a single email, but it’s important that you stay as focused as possible – particularly when it comes to CTAs and requests.Always stick to one CTA per email. Never ask multiple questions or present different offers. (It’ll just overwhelm and confuse.) You can present the same CTA in multiple places – like at the beginning, middle, and end of the email – but it needs to be the same call. That’s how you keep people focused and on-task.

Give Your Email Marketing Strategy a Makeover

Most businesses have some sort of email lists. Few businesses leverage these lists as well as they should. Hopefully, this article has provided you with some practical and actionable tips that can be used to boost engagement and produce more conversions. Give them a try and see what sticks.

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Business Marketing

Here’s how one employer was able beat an age discrimination lawsuit

(MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.

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Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make perssonel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

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