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How one broker landed Phil Mickelson’s $7 million real estate listing

Landing a famous listing

Famous golfer, Phil Mickelson has recently listed his $7 million villa in Rancho Santa Fe, California and as you would imagine, it is a beautiful home that is a highly desirable listing for any real estate professional. How does an agent land a listing of this caliber with the high level of exposure that comes along with it?

Susan Bartow, the listing broker for the Mickelson gave us the details about how she landed the multi-million dollar listing.

“When the Mickelson’s were looking for an agent, they wanted someone who would spend a lot of time with them and who could also work with their team of advisors, including designers and business people,” said Susan Bartow, a longtime Southern California agent who has represented a number of luxury buyers and sellers and their unique estates.

“They wanted someone who could do a complex land transaction and help them get through each phase of the transaction – and of course close the home at the best price and in a timeframe that worked for them.”

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Bartow pointed out that, “Luxury home sellers want someone who has expertise in marketing high end homes, a strong web presence and someone who can screen out those people who aren’t serious buyers. And having strong media connections is important too, which is another reason I contract with a marketing firm – these world-class properties deserve world class marketing and international exposure.”

“I prefer to handle all inquiries – from the press to potential buyers. I’m confident that I know their property better than anyone and can represent their interests to the fullest extent. I’m extremely proud of the fact that the Mickelson’s have chosen me to work with them on four separate transactions.”

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

15 Comments

15 Comments

  1. herman chan

    January 30, 2012 at 8:34 pm

    " expertise in marketing homes, a strong web presence and someone who can screen out those people who aren’t serious buyers." .."also work with their team of advisors, including designers and business people…"

    how is this different from serving a non-lux seller? one would hope an agent would do this for any client, regardless of their wealth or status. i'm just saying! 😉

  2. Alex Cortez - Wailea Realtor

    January 31, 2012 at 4:10 pm

    Marketing high-end properties is different than just sticking it on the MLS. Using the right portals (i.e. duPont) can pay dividends but it isn't cheap. As always, when taking these type of listings keep in mind that most will have a high days-on-market and many will expire/be withdrawn before the right buyer comes along.

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