Landing a famous listing
Famous golfer, Phil Mickelson has recently listed his $7 million villa in Rancho Santa Fe, California and as you would imagine, it is a beautiful home that is a highly desirable listing for any real estate professional. How does an agent land a listing of this caliber with the high level of exposure that comes along with it?
Susan Bartow, the listing broker for the Mickelson gave us the details about how she landed the multi-million dollar listing.
“When the Mickelson’s were looking for an agent, they wanted someone who would spend a lot of time with them and who could also work with their team of advisors, including designers and business people,” said Susan Bartow, a longtime Southern California agent who has represented a number of luxury buyers and sellers and their unique estates.
“They wanted someone who could do a complex land transaction and help them get through each phase of the transaction – and of course close the home at the best price and in a timeframe that worked for them.”
Bartow pointed out that, “Luxury home sellers want someone who has expertise in marketing high end homes, a strong web presence and someone who can screen out those people who aren’t serious buyers. And having strong media connections is important too, which is another reason I contract with a marketing firm – these world-class properties deserve world class marketing and international exposure.”
“I prefer to handle all inquiries – from the press to potential buyers. I’m confident that I know their property better than anyone and can represent their interests to the fullest extent. I’m extremely proud of the fact that the Mickelson’s have chosen me to work with them on four separate transactions.”