Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Movable Ink innovates by adding live streamed content into open email messages

Email marketing just got a major makeover

New York startup, MovableInk received a round of funding of $1.3 million last month and are already changing the world of email marketing. Their new service offering is “Movable Ink Streaming Server” as demonstrated above which allows companies to stream live content into emails while they are open.

The service “could dynamically change emails after they have been sent out. The technology can change emails based on time of open, recipient’s current location, social cues, fast-moving inventory, and and more, and works across all email clients (Gmail, Outlook, iPhone, Yahoo, etc.),” said tech analyst Leena Rao.

Email marketing companies have long offered Adobe Flash ads inside of emails and animated gif advertising spots, but this service is different in that they don’t have to download any software (Flash) and doesn’t operate on old information, rather live, down to the millisecond information as demonstrated in the video above.

Marketers can send geo-targeted live content like listing prices of nearby homes based on the user’s IP address, or social proof of a social media consultant’s network embedded in the email, or live inventory levels for retailers or even time based offers that end and feature a countdown clock.

Advertisement. Scroll to continue reading.

Moveable Ink just took interactive email marketing to a whole new level and we hope that you’re reading this before your competitor! What possibilities for this technology do you see?

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

13 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

(SOCIAL MEDIA) Facebook is updating its trends page as another step in its revamping process.

Business Marketing

(MARKETING) Whether an anomaly or the new normal, publishers are seeing diminished reach with text content on this popular site.

Tech News

(TECH NEWS) Panda is so helpful for organizing web browsing that companies like Facebook, Google, Uber, and Trello, have already been using it for...

Business News

(MARKETING NEWS) This Stanford study tested schoolkids’ ability to assess the value of digital media and their take on fake news ads.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.