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Business Marketing

New app puts customer surveys right inside of your emails

(BUSINESS MARKETING) If you value customer feedback, check out this new app that puts surveys beautifully inside of emails. Genius!

All businesses need a feedback loop

Working as a research assistant in college taught me just how tough constructing and administering valuable surveys are. It takes a lot of time coming up with the right question format, and even more time deciphering the responses. Now, years later, it isn’t any easier, as I try to include them with any business process I think surveys are useful for. So when I heard of Ping, a new way for businesses to construct surveys, I was immediately intrigued and saw the business implications of a tool that sped up feedback gathering.

Ping puts control at your fingertips, and allows you to embed your customized survey into an email with little tech experience. Customization includes design control and question format. You can even add your brand, logo, and colors to give it that extra touch of personalization.

Once the survey is ready, Ping will send it via email. As people begin to respond, the service collects the exportable data in a dashboard for you to view at any time, and export at any time.

What sets Ping apart

What happens when you send a survey to someone who has nothing more than a mobile device handy to complete it? With Ping, nothing happens. All surveys are responsive, and compatible with desktop, mobile, and tablet. So no matter where the survey taker is, they can view and complete it conveniently.

The coolest feature Ping offers is the feedback section at the end of each email. It allows customers to clarify information, leave comments, give suggestions, and overall explain anything they couldn’t in the survey. So instead of relying on your useful list of questions alone, you now have additional support with consumer feedback, for those who choose to expand.

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Again, very useful service for businesses who value actionable customer feedback, but want to use time efficiently in constructing and dissecting each survey. If you think your business could benefit from ping, head over to Ping and get on the wait list with me.


Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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