The power of Tumblr
Tumblr is a rapidly growing blogging community with diehard fans, especially in the fashion sector and major metro areas. A lot of real estate agents have taken to the site and are putting energy into featuring themselves, their services, local news, market stats or hyperlocal neighborhood blogs which is helping to market themselves. Halstead Property in New York took a different approach and pooled their agents to create a single blog that features daily content from “neighborhood and real estate ambassadors” with local information. So far, they haven’t strayed from their mission to serve consumers rather than talk about what phones they’re buying or that their daughter joined a band… any consumer can view the slick site and instantly get inspired about their next sale or purchase.
The site welcomes visitors on the sidebar: “Welcome to the official Halstead Blog, where local agents are your local experts. Halstead Property is the largest privately owned real estate firm in the New York Metropolitan Area and through this blog we aim to act as your neighborhood & real estate ambassador. We will search and produce daily content such as videos, photos, quotes, slideshows, and links that will help you learn more about the areas we service and you live in.”
With a simple Tumblr.com blog, they’ve made a location for updated information that is aesthetically appealing, strays from the standard real estate blog format, and is consistent with their branding and message. This is how they announced it to their clients: