Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Nordic bank nails it with humorous ad about transparency

(Business Marketing) Transparency tends to be an overused buzzword in corporate America, but one ad campaign delivers on the promise to be transparent.

transparent banking

transparent banking

“Welcome to transparent banking”

Nordnet is a Nordic internet bank that says they offer services to simplify savings, investments, and loans. The company recently launched an ad aiming to prove how transparent they are, down to the dollar amount they paid their lead actor.

Transparency is an abused buzzword in the public and private sector, and we barely even pay attention to the promise anymore, but Nordnet wanted to stand out and prove themselves.

Take a look at the ad they’ve uploaded to YouTube:

One commenter proclaimed, “I would buy every single service this bank offers.” Bingo.

The anti-marketing marketing tactic can work well, but of course, it does set the expectation that a company be completely transparent from head to toe, which is a tall order for a financial institution.

Advertisement. Scroll to continue reading.

They simultaneously launched other videos like “The gratest [sic] place to save and invest in the world, and “Trust random people with all of your savings,” so Nordnet could be a totally fake company, but we laughed at the campaign regardless.

So next time you think your company is being transparent, remember this campaign and consider kicking it up a notch!

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. Pingback: #TheDress: Final numbers are in, why it even matters - AGBeat

  2. Pingback: Let's Be Real: Why Transparency in Business Should Be the Norm - The Dessauer GroupThe Dessauer Group

  3. Pingback: Transparency in business needs to be the norm |

  4. Pingback: Transparency Matters - My Blog

  5. Pingback: Transparency Matters - Social INK

  6. Pingback: Transparency Matters: Why You Should Be Honest and Open - Social INK

Leave a Reply

Your email address will not be published.

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for...

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

Business Marketing

Without a brick-and-mortar store, building rapport and customer loyalty can be a challenge, but you can still build customer loyalty online.

Business Marketing

That amazing zeitgeist of organic content and sharing leading to marketing or sales hits that companies never dreamed of has met its match with...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.