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How to persuade customers to share your brand’s videos

Consumers are motivated by four different aspects when it comes to sharing video content with their friends, make sure you meet at least one to get the proper exposure.

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The power of persuasion is at your fingertips

In a recent survey by Wyzowl, a vast majority of consumers, 97 percent to be exact, say they would be willing to share a video from a brand with their friends or on social media. That is a huge market potential for those who use videos as leverage to promote their brand.

The survey also reports some 70 percent of respondents said they have actually shared a brand’s video in the past with a friend or on social media.

Here’s why this matters to pros like you

More useful statistics from the report reveal telling behaviors that may be beneficial to brands and companies. So if you own your own business, lead a team, or are earning leads through social media, this is where it gets good and you should start taking notes.

Three out of four people say they would be open to sharing a brand’s video if it was entertaining. That means if your video is boring, you potentially miss out on over three quarters of possible customers. And if it’s entertaining, no matter the brand, you could strike gold! Or at least silver.

Not far behind from entertaining videos, are 69 percent of respondents that say they would be willing to share a brand’s video if it was of interest to their followers. Similarly, 65 percent would share if it was informative, and 55 percent if it were inspirational.

How to use at least one of those qualities in video content

Overall, that gives business four different avenues to expose their brand via video: Entertaining, relevant, informative, and/or inspirational. The more you can incorporate in one video, without getting messy, the more possibilities you have with being shared.

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If you want to take advantage of the large amount of consumers willing to share your video, you can even incorporate your current video(s) to incorporate the aforementioned avenues. Think of every video you create as a short tv spot, and consider the audience you’re seeking to earn and being entertaining, inspirational, informative, and/or relevant will persuade your customers to share your fine work!


Written By

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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