Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Pssst! She’s Seducing Your Friends. Brad Pitt Is Helping.

She’s Flying Her Purple Cow Freak Flag.

Listen. All the people you know, she knows. She knows you’re a pro, respected, savvy and well connected. She wants to seduce your people. She knows she has to delight, surprise, entertain and fly her Purple Cow Freak Flag. Next week, while your chapped lips and paper cut tongue heal and you’re waiting for your Ho-Ho-Hum Christmas Cards to land in the sea of sameness, she’ll be inviting everyone you know to two hours of star bedazzled fantasy, Technicolor surround sound, woot worthy, red carpet entertainment.

She’s 1 in 499

Here’s How Brad Pitt, Will Smith, Jennifer

Aniston and Hugh Jackman Are Helping:

She’s inviting your friends, clients, suspects and prospects to a Hollywood Holiday Blockbuster. An afternoon matinee.

Here’s a stolen copy of her Simple 10 Step Plan (Don’t tell her I told you):

Advertisement. Scroll to continue reading.

1. Log on to the website for my local multi-screen mega theatre.

2. Check movie schedule. Pick movie – pick time. (Midweek, midday works best.)

3. Write fun email; include a picture of the movie poster or movie star. Send to everyone. (Here’s a peek at a “Top Secret” knock off of her invitation. You can do better.)

4. Wait 1 day. Call all. Say hello. Confirm receipt. Personally invite. Chitchat. Let conversational magic bloom. Share excitement for a “yes”, express regrets for a “no” (Either way, the “Halo Effect” shines it’s soft blessing on her relationship).

5. Follow-up all my conversations with a short, handwritten note card. Mail.

Advertisement. Scroll to continue reading.

6. Meet everyone at the movies. Sport my real estate name badge. Hand out movie tickets. Greet everyone with watermelon smile and warm “your welcome” hugs, as they gush, “Thank you so much, how thoughtful. I needed a break. You’re the greatest friend and Realtor of all time.”

7. Bring digital camera. Take pictures. Go inside and enjoy the movie.

8. Say good-bye. Give everyone a warm repeat hug, well wishes and appreciative “You Rule’s”

9. Post “We’re having fun!” pictures to my Facebook account.

10. Write fun post movie follow-up email. Include pictures of grinning attendees and a link to my Facebook photo album. Tweet about it too. Send Email to all invited.

Advertisement. Scroll to continue reading.

Here’s What She’s Thinking:

She never mentions real estate; her invitations are wrapped in her branded email stationary. Postage is free. Whether people can enjoy or not, all appreciate the gesture and invitation. Other agents are doing nothing or sending Holiday cards; she’s giving the gift of entertainment, spectacle and delightful experience. People will talk about her invitation, and the movie; people don’t talk about Holiday cards or invisible agents. She can touch people five times in one week; email invitation, phone call follow-up,/chit-chat, follow-up handwritten note card, at the movies thank you’s and well wishes, post movie follow-up email.

What are you going to do about it?

That’s it. Like I said, only 1 in 499 will do this. The question is, will that 1 in 499 be doing it with your soon to be seduced friends, clients, prospects and suspects or are you that unique 1 in 499 person? 

For you 1 in 499’s, let me know how it goes. For the other 498, I’m sorry.

See you at the movies.


Advertisement. Scroll to continue reading.

“You can cut all the flowers but you cannot keep spring from coming.” ~ Pablo Neruda

Photo Credit

Written By

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.



  1. Brian Brady

    December 19, 2008 at 12:24 pm

    F-in brilliant. I am in awe.

    “That’s it. Like I said, only 1 in 499 will do this.”

    This is my FAVORITE call to action because it politely excuses the sloth of the herd and challenges everyone to be “the one”.

    The invitation link is dead; please fix it…PLEASE!

  2. Monika

    December 19, 2008 at 9:36 pm

    I love it! Matinees are pretty reasonable around here. Cool!

  3. Paula Henry

    December 20, 2008 at 5:42 am

    Bravo – So seductive!

  4. Kim Wood

    December 20, 2008 at 8:28 am

    Wonderful! Easy! And a “touch” !!!

    And what a fun way to present it to us, your readers 🙂

  5. Benjamin Bach

    December 20, 2008 at 9:20 am

    I love it
    I’m thinking “Marley and Me” will play well with my clients.

    One thought – I may do this the week after new years – everyone is back from the break, and many need a relaxing afternoon to recover !

  6. Ken Brand

    December 20, 2008 at 11:07 am

    Brain, Monika, Paula, Kim & Ben: Glad you enjoyed it. If you do it, it will be fun, deepen your relationships, top of mind awareness and make you sticky.

    Benjamin, Marley & Me sounds great, I’d shy away from Pulp Fiction style flicks, save those for yourself.

    Be well – thanks.

  7. Missy Caulk

    December 21, 2008 at 10:30 am

    This is much better than renting a whole theater out, I love it.

    I think my lender will want to join in the fun. She likes purple too.

  8. Brian Brady

    January 10, 2009 at 10:20 am


    How did it turn out? Before you respond, I’ll tell you that I suspect you only had a few folks come because of the “newness” of the idea; that doesn’t matter. The THOUGHT is more important than the gift.

    I think you set something up that you ca do every 6 weeks and that it could eventually grow to 20 or more.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

Almost all professionals have major room for improvement when it comes to communicating with past and future clients, and it can be an untapped...

Business Marketing

It is a well tested fact that current clients cost less to procure than new clients, so save time and money prospecting by building...

Social Media

As real estate agents, we have been taught that the number one daily priority has to be prospecting. We know that networking and staying...

Housing News

WHAM! There was a rock sticking out of the ground on the hill you were speeding down. You tried to jump the wagon on...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.