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Pssst! She’s Seducing Your Friends. Brad Pitt Is Helping.

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She’s Flying Her Purple Cow Freak Flag.

Listen. All the people you know, she knows. She knows you’re a pro, respected, savvy and well connected. She wants to seduce your people. She knows she has to delight, surprise, entertain and fly her Purple Cow Freak Flag. Next week, while your chapped lips and paper cut tongue heal and you’re waiting for your Ho-Ho-Hum Christmas Cards to land in the sea of sameness, she’ll be inviting everyone you know to two hours of star bedazzled fantasy, Technicolor surround sound, woot worthy, red carpet entertainment.

She’s 1 in 499

Here’s How Brad Pitt, Will Smith, Jennifer

Aniston and Hugh Jackman Are Helping:

She’s inviting your friends, clients, suspects and prospects to a Hollywood Holiday Blockbuster. An afternoon matinee.

Here’s a stolen copy of her Simple 10 Step Plan (Don’t tell her I told you):

1. Log on to the website for my local multi-screen mega theatre.

2. Check movie schedule. Pick movie – pick time. (Midweek, midday works best.)

3. Write fun email; include a picture of the movie poster or movie star. Send to everyone. (Here’s a peek at a “Top Secret” knock off of her invitation. You can do better.)

4. Wait 1 day. Call all. Say hello. Confirm receipt. Personally invite. Chitchat. Let conversational magic bloom. Share excitement for a “yes”, express regrets for a “no” (Either way, the “Halo Effect” shines it’s soft blessing on her relationship).

5. Follow-up all my conversations with a short, handwritten note card. Mail.

6. Meet everyone at the movies. Sport my real estate name badge. Hand out movie tickets. Greet everyone with watermelon smile and warm “your welcome” hugs, as they gush, “Thank you so much, how thoughtful. I needed a break. You’re the greatest friend and Realtor of all time.”

7. Bring digital camera. Take pictures. Go inside and enjoy the movie.

8. Say good-bye. Give everyone a warm repeat hug, well wishes and appreciative “You Rule’s”

9. Post “We’re having fun!” pictures to my Facebook account.

10. Write fun post movie follow-up email. Include pictures of grinning attendees and a link to my Facebook photo album. Tweet about it too. Send Email to all invited.

Here’s What She’s Thinking:

She never mentions real estate; her invitations are wrapped in her branded email stationary. Postage is free. Whether people can enjoy or not, all appreciate the gesture and invitation. Other agents are doing nothing or sending Holiday cards; she’s giving the gift of entertainment, spectacle and delightful experience. People will talk about her invitation, and the movie; people don’t talk about Holiday cards or invisible agents. She can touch people five times in one week; email invitation, phone call follow-up,/chit-chat, follow-up handwritten note card, at the movies thank you’s and well wishes, post movie follow-up email.

What are you going to do about it?

That’s it. Like I said, only 1 in 499 will do this. The question is, will that 1 in 499 be doing it with your soon to be seduced friends, clients, prospects and suspects or are you that unique 1 in 499 person? 

For you 1 in 499’s, let me know how it goes. For the other 498, I’m sorry.

See you at the movies.

~~~~~~~~

“You can cut all the flowers but you cannot keep spring from coming.” ~ Pablo Neruda

Photo Credit

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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16 Comments

16 Comments

  1. Brian Brady

    December 19, 2008 at 12:24 pm

    F-in brilliant. I am in awe.

    “That’s it. Like I said, only 1 in 499 will do this.”

    This is my FAVORITE call to action because it politely excuses the sloth of the herd and challenges everyone to be “the one”.

    The invitation link is dead; please fix it…PLEASE!

  2. Monika

    December 19, 2008 at 9:36 pm

    I love it! Matinees are pretty reasonable around here. Cool!

  3. Paula Henry

    December 20, 2008 at 5:42 am

    Bravo – So seductive!

  4. Kim Wood

    December 20, 2008 at 8:28 am

    Wonderful! Easy! And a “touch” !!!

    And what a fun way to present it to us, your readers 🙂

  5. Benjamin Bach

    December 20, 2008 at 9:20 am

    I love it
    I’m thinking “Marley and Me” will play well with my clients.

    One thought – I may do this the week after new years – everyone is back from the break, and many need a relaxing afternoon to recover !

  6. Ken Brand

    December 20, 2008 at 11:07 am

    Brain, Monika, Paula, Kim & Ben: Glad you enjoyed it. If you do it, it will be fun, deepen your relationships, top of mind awareness and make you sticky.

    Benjamin, Marley & Me sounds great, I’d shy away from Pulp Fiction style flicks, save those for yourself.

    Be well – thanks.

  7. Missy Caulk

    December 21, 2008 at 10:30 am

    This is much better than renting a whole theater out, I love it.

    I think my lender will want to join in the fun. She likes purple too.

  8. Brian Brady

    January 10, 2009 at 10:20 am

    Ken,

    How did it turn out? Before you respond, I’ll tell you that I suspect you only had a few folks come because of the “newness” of the idea; that doesn’t matter. The THOUGHT is more important than the gift.

    I think you set something up that you ca do every 6 weeks and that it could eventually grow to 20 or more.

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Business Marketing

Reddit put on their big kid pants to attract ad dollars

(MARKETING) If your company is scared to engage Reddit, they’re trying to button up for you, and it’s worth a second look. Maybe.

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reddit

While Reddit remains to be one of those strange sites where advertisers still aren’t sure if they want to use it (whether it’s because Reddit is a little confusing, or companies are turned off by it’s well known strange subcultures and tendency to be a magnet for a lot of uh, weirdness – we don’t know.)

Reddit has been working to improve their ad platform over the past year, mostly recently taking pixel from tracking only a single conversion event to eight conversation windows with an improved attribution window of 1, 7, or 28 days.

This builds on top of the cost-per-click buying that was added as a feature last month.

Reddit putting on big boy pants for marketing is a big deal. In case you missed it – Reddit generates over 1.2 billion visits a month – and remains one of the most popular sites on the internet. It’s the sixth most popular site in the United States, and it’s not afraid to boast a moniker of being the “Internet’s Front Page.”

Marketing on Reddit has some pitfalls of course – if you just go in blindly and without care, you wont’ get anywhere – the platform is not friendly to self-promotion and flagrant marketing.

But if take the time to generate valuable content, the ability to share that content to a very specific audience in the right subreddit. Marketing effectively will still require getting your material to the right place, but there’s a lot of opportunity for marketers to use both the uniqueness of the forum, combined with these new marketing tools, to reach this vast sea of Redditors.

If you don’t know about Reddit – here’s some good places to get started:

Short summary – Reddit should be somewhere you could consider advertising. It has an easy potential for some modest returns, but has a lot of possibility if you take the time and leverage the tool. So go forward, and subreddit smartly, marketers.

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Business Marketing

A more environmentally sensitive Pantone color of the year

(MARKETING) Why is Pantone’s coral color causing a ruckus? Marketing is just marketing, right? Maybe not…

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pantone unofficial color of 2020

Every year Pantone declares the Color of the Year and for 2019, the institute declared Living Coral to be the “it” shade calling it “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” And it totally is. Imagine bright red orange swimming in a sea of crystal blue water.

Pantone’s Executive Director, Leatrice Eiseman even goes so far as saying it that Living Coral was what “consumers craved” and that it incites “human interaction and social connection” which might be a stretch. It is just a color after all.

However, some found this messaging to be anything but convivial and well, off-color.

Jack Railton-Woodcock and Huei Yin Wong, partners at Jack and Huei, a Melbourne-based design agency, took umbrage with this decision and for good reason.

Their native Australia has front-row seats to the dying of the Great Barrier Reef and for them, coral is anything but lively. If anything, it’s on life support.

To call attention to the tone-deaf decision, the duo preemptively christened Bleached Coral as the Color of the Year 2020.

Touche.

The duo furthered their burn, saying, “It’s the responsibility of all of us, creative or otherwise, to find creative solutions to big problems, and right now there aren’t many problems facing humanity that are bigger than climate change.”

Oof, way to pull back the curtain, guys.

As much of a buzzkill as this pair might be, they’re not wrong, and they bring up the larger question of social responsibility in marketing.

But it’s just marketing, right?

Wrong. The very root of marketing is aspirational. We see ads for luxury cars, we imagine ourselves behind the wheel and believe that maybe we can get there. We see beauty products that promise flawless ageless skin and maybe we decide to take better care of our skin. We see Living Coral and we’re blinded to the reality that the coral just might be a thing of the past.

Yes, Pantone’s Color of the Year is one of those fun end-of-year things we in marketing get excited about, but when you’re living in a world where climate change is our reality and we see it in unnatural weather patterns and the dying off of one of our greatest natural treasures, it’s time to take pause. We can do better.

These days it’s hard to please everybody. Try as we might to make everything for everyone, if we’re going to attempt to talk about a unifying the human race through color, we sure as hell shouldn’t choose a color that reminds us all that our environment is in rough shape and it’s largely humanity’s fault. Bleached Coral isn’t the color we need, but right now, it’s the color we deserve.

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Business Marketing

Video marketing is here to stay – 5 ways to change your SEO strategy

(MARKETING) Video marketing now constitutes the majority of all web traffic – is your brand getting lost in the shuffle?

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video marketing SEO

Video marketing has grown as a content strategy over the past several years, as the explosion in mobile devices and fast mobile internet has made it more feasible to stream videos on the fly. And considering more than three-quarters of all business using video marketing are seeing results, it’s unlikely that video marketing is a trend going away anytime soon.

If you’re a search marketer, video content isn’t a trend you can ignore. You need to adapt your SEO strategy if you’re going to thrive in this new market and capitalize on the new opportunities that video provides.

Videos as Part of SEO

How exactly do videos impact your campaign?

  • Platform-specific optimization. Google gets all the attention in SEO, but it isn’t the only search engine you can optimize for. Video-centric platforms, like YouTube, function as independent algorithms with dedicated audiences. That represents an additional ranking opportunity, and the chance to get your content in front of new audiences.
  • Onsite value. Videos are also powerful ways to improve the authority and value of your onsite pages. Integrating a video into your how-to guide, for example, can make visitors spend more time on your pages and engage with your content in more meaningful ways. Accordingly, high-quality videos could increase your onsite authority.
  • Brand reputation and links. Good videos have the potential to quickly improve your reputation as a content creator, making you visible to more people and making people appreciate your content more. That means you’ll have opportunities with more external publishers, and you could potentially attract more links to your domain.

How to Adapt Your Strategy

So what steps should the average search marketer take to adapt their SEO strategy for the future of video marketing?

  1. Create more videos. For starters, you can spend more time creating and publishing video content as part of your overall content marketing strategy. Including them onsite, as part of your articles and guides, can bolster your onsite strategy, while including them offsite can help you optimize your offsite presence. Learning to create high-quality videos isn’t as hard as it seems; you don’t need expensive equipment, nor do you need much experience (though it does help). As long as you’re focused on creating content that your viewers want to see and are converting your videos to the appropriate file formats, you should stand to gain from the efforts.
  2. Leverage multiple mediums of content. Your videos don’t have to exist exclusively in video form. In fact, if you transform your videos into multiple different formats, you can benefit from it in multiple contexts. For example, publishing your video content, then including a written transcript and a downloadable audio file can expose you to multiple audiences simultaneously, while giving Google more content to crawl.
  3. Learn to title and tag your videos appropriately. Depending on where you publish your videos, you’ll likely have the opportunity to label them with a title, a brief description, and possibly categories and tags. These are incredibly valuable for helping algorithms “understand” what your video is about, and an opportunity to captivate your audience at the same time. For example, a catchy or compelling video title will attract more clicks when you’re featured in search results, and including the right tags can ensure you come up for more searches.
  4. Take advantage of YouTube’s algorithm. Don’t optimize for YouTube the same way you’d optimize for Google (though there are some similarities to consider). Instead, learn how YouTube’s algorithm works and use strategies to capitalize on its functionality. For example, you can tweak your content to get more likes and comments or optimize your channel to get more subscribers. You can also look at how your competitors are tagging and categorizing their similar videos, and either mimic or complement those strategies.
  5. Foster a video-centric community. Finally, take the time to build and nurture a video-centric community. Engage with the people who are commenting on your videos, and reach out to people on social media to see what they think of your video content. Doing this motivates people to continue following your channel, and will attract more people to your brand at the same time. Best of all, earning more regular subscribers and viewers will increase your authority as it’s perceived by algorithms like those from Google and YouTube search.

You don’t have to include videos as part of your content creation strategy to be successful in SEO, but it certainly has the potential to improve your performance. At the very least, you should be aware of your competitors making use of videos in their strategies, and adjust your tactics to reflect the nature of this new era.

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