Connect with us

Business Marketing

Real estate logos don’t have to be outdated – minimalist design is hot

Published

on

Logos in marketing

Real estate companies have a big challenge these days as the marketing world explodes online, with logos being one of the first impressions a consumer has on a brand. Most real estate logos are pretty outdated with few national franchises having updated in any significant way over the years.

It is difficult for franchises to change logos and change the course of such a large ship, so this encouragement is likely to be received best with smaller, independent franchises that can make significant changes, or with startups who haven’t decided on a logo yet.

Minimalist design is often timeless and easy to update over the years with minor tweaks and can make a bold statement like the image above. Brokers don’t need Times New Roman or the American flag, check out some of these minimalst logos for inspiration:

Minimalist designs pack a punch in the era of thumbprint sized icons used for social networking profile pics and it is always an advantaged to be recognized seconds faster than your competitor relying on small fonts and long taglines and old fashioned clip art.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Continue Reading
Advertisement
34 Comments

34 Comments

  1. Jonathan Benya

    May 7, 2011 at 9:35 am

    Love some of the designs, but I think a lot of them are really walking a very fine line here: They're just too catchy. I would argue that while catchy logos are great, it's possible to overshadow the brand perhaps?

  2. Heather O

    May 7, 2011 at 12:06 pm

    I love it. Be different and 86 the vanilla. Let a graphic designer do their job and stop tailoring it down to what "everyone else" does … if your content, presence and attitude are upbeat, why not have a clever logo that's memorable and clever to match … 🙂 Love this post. And if cost is the issue, aren't you using it on every item you own daily? It's not time to be a cheap-wad. Biggest thing before is making sure you are buying vector art from your designer so you can always scale it on every level, not just raster files (.jpg)

  3. David Hatch

    May 7, 2011 at 8:58 pm

    For a while we at Trulia were looking at redesigning our logo (which didn't end up happening as research told us customers identified with it). And that was also during the Gap logo fail that was attacked mercilessly so who knows how that may have lessened our resolve. In any case, through that process we tried many things that visually said real-estate and many of them felt extremely tired. How many ways can you style a home? A for sale sign. Etc. I think we literally created over 100 possible logos. One of the design groupings we even called "Roofs n' Doors". A good logo is hard to create. If any readers here have any logo inspirations please post them.

    David

  4. Intown Atlanta Real Estate

    May 10, 2011 at 10:37 pm

    Yep, we've been on the minimalist logo bandwagon since we opened our new brokerage 4 years ago!

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

How to make sure your newly remote team stays productive.

(BUSINESS MARKETING) The tide of change is rolling in and may never recede again, so managers should know how to handle the new normal, here’s some advice.

Published

on

managers new role

The Coronavirus pandemic has changed the way people work. Working from home is the new normal. It’s not only employees who have to think about how they perform, but managers have to learn new skills to keep their team engaged and efficient. I’ve worked on remote teams for over 6 years. Here are some things that have helped me.

Ask “What can I do to help you?”

I’ve worked with some great managers and some awful ones. The best ones had a collaborative attitude when discussing problems. Instead of laying blame, the question was “what can we do to correct this?” It takes a little longer to think in those terms if you’re not used to it, but it reduces stress. If you’re communicating through email or message apps, it pays to reread before hitting send. We’re all learning new skills in this new normal.

Make sure your employees have the technology they need

One of the companies I work for has specific programs they use and technology requirements. Before I was allowed to proceed through their final onboarding, they made sure that I could access their technology. If your team is working from home, they need to have the resources to be productive. It’s not just computers and software, but access to internet. One of my friends said that it took them over an hour to upload a 5-minute video to Facebook.

Define success; don’t micro-manage

As I’m writing this, Ask a Manager’s Alison Green posted a question about “what’s reasonable to expect from parents who are working from home. Just a reminder that managers may have to lower expectations from their team, not only for parents, but for everyone. I don’t have kids at home, but there are many distractions out of the ordinary. Managers have to accept that people aren’t going to be as productive in these not-so-normal-times. Identify priorities. Check in when you’re on a deadline. Find a balance between managing and micro-managing.

We’re all just trying to do the best we can

It doesn’t matter who you are or where you work, I think it’s safe to say that we’re all adapting to these crazy times. How managers handle their teams will set the tone for years to come. If you want to keep those employees who have been hard workers, you’re going to have to adjust to give them the benefit of the doubt.

Continue Reading

Business Marketing

Easy email signature builder quickly updates your info

(BUSINESS MARKETING) When’s the last time you updated your email signature? That long? You might want to look at just sign, a new, quick, and easy, email signature generator.

Published

on

just sign email

The last thing any of us are thinking about right now is email. While we’re all staying safer at home, though, it’s a good time to think about all the little things that need our attention, but typically get neglected: clearing out the email inbox, unsubscribing from things no longer relevant, and updating our email signatures. Why the email signature?

Oftentimes, we change emails when we change jobs and forget to change our signatures to reflect our new address. The same is true with social media; if we happen to change jobs, due to our own choice or by necessity thanks to the virus, we may need to update our social media profiles accordingly, especially if the new job suddenly makes this a requirement.

One of the fastest ways to update your email signature is with a generator. An email signature generator can help you quickly make a professional looking signature in about half the time it would take you to manually add each individual component.

Just Sign is one of the quickest options I’ve seen. This email signature generator is ultra simple, ultra easy, and ultra effective. It allows you to add clickable social links, a profile picture or logo, and all relevant contact information. It also allows you to choose a color scheme and tailor the formatting a bit to your preferences. As you begin to add options to your signature, you can see a preview of what the final product will look like in the right-hand panel.

Just Sign welcome

This allows you to make any necessary changes before downloading the finished product. When you have your signature perfected, simply click the purple “generate signature” button and you’re ready to go.

Just Sign is an easy, quick way to check another thing off your to-do list while we’re all at home. If you have already updated your signature, you might save this link for later use as it’s a good idea to revisit your signature a few times a year. Oftentimes, I revise mine simply to keep the attached picture updated. Have you updated your signature lately? Do you plan to? Let us know what you think of Just Sign.

Continue Reading

Business Marketing

How one employer beat an age discrimination lawsuit

(BUSINESS MARKETING) Age discrimination is a rare occurrence but still something to be battled. It’s good practice to keep your house in order to be on the right side.

Published

on

Jewel age discrimination

In January, the EEOC released its annual accounting for reports of discrimination in the previous year. Allegations of retaliation were the most frequently filed charge, which disability coming in second. Age discrimination cases accounted for 21.4% of filed charges. As we’ve reported before, not all age discrimination complaints rise to the level of illegal discrimination. In Cesario v. Jewel Food Stores, Inc., the federal court dismissed the claims of age discrimination, even though seven (7) plaintiffs made similar claims against the grocery store.

What Cesario v. Jewel Food Stores was about

In Cesario, all but one of the seven plaintiffs had spent years with Jewel Food building their careers. When Jewel went through some financial troubles, the plaintiffs allege that they began to “experience significant pressure at work… (and) were eventually forced out or terminated because of their age or disability.” Jewel Food requested summary judgment to dismiss the claims.

The seven plaintiffs made the same type of complaints. Beginning in 2014, store directors were under pressure to improve metrics and customer satisfaction. Cesario alleges that the Jewel district manager asked about his age. Another director alleges that younger store directors were transferred to stores with less difficulties. One plaintiff alleged that Jewel Food managers asked him about his retirement. The EEOC complaints began in late 2015. The plaintiffs retired or were fired and subsequently filed a lawsuit against their company.

Age discrimination is prohibited by the Age Discrimination in Employment Act of 1967, (ADEA). The ADEA prevents disparate treatment based on age for workers over 40 years old. However, plaintiffs who allege disparate treatment must establish that the adverse reactions wouldn’t have occurred but for age. Because none of the plaintiffs could specifically point to age as the only determination of their case, the court dismissed the case.

A word to wise businesses

Jewel Food was able to demonstrate their own actions in the case through careful documentation. Although there was no evidence that age played a factor in any discharge decision, Jewel Food could document their personnel decisions across the board. The plaintiffs also didn’t exhaust all administrative remedies. This led to the case being dropped.

Lesson learned – Make personnel decisions based on performance and evidence. Don’t use age as a factor. Keep documentation to support your decisions.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!