Logos in marketing
Real estate companies have a big challenge these days as the marketing world explodes online, with logos being one of the first impressions a consumer has on a brand. Most real estate logos are pretty outdated with few national franchises having updated in any significant way over the years.
It is difficult for franchises to change logos and change the course of such a large ship, so this encouragement is likely to be received best with smaller, independent franchises that can make significant changes, or with startups who haven’t decided on a logo yet.
Minimalist design is often timeless and easy to update over the years with minor tweaks and can make a bold statement like the image above. Brokers don’t need Times New Roman or the American flag, check out some of these minimalst logos for inspiration:
Minimalist designs pack a punch in the era of thumbprint sized icons used for social networking profile pics and it is always an advantaged to be recognized seconds faster than your competitor relying on small fonts and long taglines and old fashioned clip art.