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Real estate video company pushes the limits with controversial nude models

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Warning: video above features nudity.

Two weeks ago, we reported that an Australian property video would soon be released featuring nudity and while that’s nothing new, featuring male nudity is extremely new. PlatinumHD.tv videographers in Australia have carved out a niche of high quality videos/movies about luxury listings on the Gold Coast and are some of the few videographers that appear to actually have fun with their work- scripts, actors, models and luxury listings coming together to form beautiful and appealing video.

The above video is shocking not only because it pushes the limits of what is appropriate by featuring a nude male model, but it stands out in a world of starched shirt old school Realtors, where nudity (and certainly featuring religious iconography during a nude scene) is not likely acceptable. The risqué video breaks every rule in real estate marketing, but does it really break any rules of marketing other products like razors, beer or hotels?

We’ve long written about PlatinumHD.tv and they’ve risen in fame for using scantily clad female models, action videos about a listing, featuring a terminally ill homeowner in a video, and they are not new to the world of controversy, in fact, they have made a name for themselves based on the controversies associated with their property videos.

NEO Properties who commissioned the film said, “In 1972, Australian womens’ magazine CLEO shook the pillars of the advertising and media worlds when actor Jack Thompson appeared nude in the centre fold. Almost 40 years later, NEO does a CLEO. With 80% of home buying decisions influenced by women, this is one for the girls. No butts about it! Well. Actually, there’s plenty of butt as hunky Canadian male model Ryan Burke takes a stroll through two levels of 92 Savoy Drive, tucked away in Broadbeach Waters, on Australia’s beautiful Gold Coast.”

But will this sell a property?

While the above video will surely get countless hits and consumers watching it several times in a row (just like many of their other videos), some will ask if this sells a property, and we look to the proven success of their past series of videos that broke the so called “rules” of real estate video – NEO’s luxury listings appear to sell quickly.

While the video is shocking, it actually brings commercial quality video to the world of real estate in a way that is modern – the broker and the video company have brought real estate video into the 21st century by not limiting themselves to the rules of stuffy real estate while still adhering to global advertising and marketing “rules” that say sex sells. Although some will find it to be distasteful, the high end market on the Gold Coast has proven not to be adverse to these tactics and while video like this would not likely work in rural or suburban America, it could work in progressive metro areas. We anticipate that NEO and Platinum will continue to push the envelope and pull real estate marketing into the 21st century, even if it is drug along while kicking and screaming.

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59 Comments

59 Comments

  1. Vicki Lloyd

    October 30, 2011 at 7:39 pm

    People will certainly remember this ad! I like the punch line too – come see it in color! (I hadn't even realized that it was all black & white!)

  2. Brett Clements

    October 31, 2011 at 7:04 am

    Hey Vicki. Whenever we shoot these vids, I'm always asked on set "are those chairs crooked in the far right hand corner?" I always reply: if they're looking at the chairs in the background, we've failed. 😉
    Thanks for the story Lani. Exotic animals are next on the RED Epic.

  3. sfvrealestate

    October 31, 2011 at 8:55 am

    I tried a "List with me and I'll show you my boobs" marketing strategy last year. It did not work.

  4. Eatingrealestate

    November 1, 2011 at 10:31 am

    Its what realtors do that's really distasteful, unappealing and boring. They need to take a lesson and stop being so outdated. Typical realtor marketing sucks. Oops, I forgot, they don't market homes, they just list them. Be different, or be invisible.

  5. Bruce Lemieux

    November 4, 2011 at 7:39 pm

    This is also a great technique to help finance home improvement projects. I walked around my house naked for a week and my neighbors made generous contributions to my new-window-treatment fund.

    I didn't think of video to expand my audience. With more exposure, I'm sure I could have collected enough for custom plantation shutters.

    Next time.

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Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.

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Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

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Business Marketing

Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs prey on people without much choice, but once you try to switch to something more stable, don’t use the MLM as experience.

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Discussing including MLM experience on a resume.

MLM experience… Is it worth keeping on your resume?

Are you or someone you know looking for a job after a stint in an MLM? Well, first off, congratulations for pursuing a real job that will provide a steady salary! But I also know that transition can be hard. The job market is already tight and if you don’t have much other work experience on your resume, is it worth trying to leverage your MLM experience?

The short answer? Heck no.

As Ask the Manager puts it, there’s a “strong stigma against [MLMs],” meaning your work experience might very well put a bad taste in the mouth of anyone looking through resumes. And looking past the sketchy products many offer, when nearly half of people in MLMs lose money and another quarter barely break even, it sure doesn’t paint you in a good light to be involved.

(Not to mention, many who do turn a profit only do so by recruiting more people, not actually by selling many products.)

“But I wouldn’t say I worked for an MLM,” you or your friend might say, “I was a small business owner!”

It’s a common selling point for MLMs, that often throw around pseudo-feminist feel good slang like “Boss Babe” or a “Momtrepreneur,” to tell women joining that they’re now business women! Except, as you might have guessed, that’s not actually the case, unless by “Boss Babe” you mean “Babe Who Goes Bankrupt or Tries to Bankrupt Her Friends.”

A more accurate title for the job you did at an MLM would be Sales Rep, because you have no stake in the creation of the product, or setting the prices, or any of the myriad of tasks that a real entrepreneur has to face.

Okay, that doesn’t sound nearly as impressive as “small business owner.” And I know it’s tempting to talk up your experience on a resume, but that can fall apart pretty quickly if you can’t actually speak to actual entrepreneur experience. It makes you look like you don’t know what you’re talking about…which is also not a good look for the job hunt.

That said… Depending on your situation, it might be difficult to leave any potential work experience off your resume. I get it. MLMs often target people who don’t have options for other work opportunities – and it’s possible you’re one of the unlucky ones who doesn’t have much else to put on paper.

In this case, you’ll want to do it carefully. Use the sales representative title (or something similar) and, if you’re like the roughly 50% of people who lose money from MLMs, highlight your soft skills. Did you do cold calls? Tailor events to the people who would be attending? Get creative, just make sure to do it within reason.

It’s not ideal to use your MLM experience on a resume, but sometimes desperate times call for desperate measures. Still, congratulations to you, or anyone you know, who has decided to pursue something that will actually help pay the bills.

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Business Marketing

This smart card manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.

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Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

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