The rise of tumblr?
We recently featured a New York brokerage using tumblr in a creative way by pooling their agents to one site where they promote local listings, events, videos and news with a single entry every day, utilizing a creative background and theme that supports their branding.
We’ve spotted another impressive tumblr blog called The Corcoran 10am Special which boasts “One spectacular Corcoran home. Currently available. Delivered daily.”
We love this idea of featuring content at a memorable time of day that consumers can predict and the use of large pictures in a photo gallery is spectacular. In a world of information overload, giant pictures and easily accessible data (price/size/location) are key in the world where attention spans are rapidly declining.