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The science of business cards – it’s more than just color choice

Business cards are more than just your name and address, every color, font, and cardstock choice impact what impression you leave with a potential client.

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We’ve shared with you inspiration for your business card, insisted that your card doesn’t have to look like a standard card with a lame logo, your face and your phone number. We’ve even told you that there are people like me who keep all business cards anyone ever hands me. There are endless styles ranging from engraved to three dimensional cards and there are many different printers and print qualities.

But did you know what different cultures have different ways of handing over and receiving business cards? Did you know that how many cards you hand out and the choice of color impact the success of your cards? It’s true!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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14 Comments

14 Comments

  1. Joe Manausa

    March 5, 2011 at 2:22 pm

    Wow Lani, and I haven’t been very good at using business cards. I’ve handed out less than 10 this year. I will take your advice to heart. I was at a real estate conference last week and really missed an great opportunity hand out a bunch of cards.

  2. Joe Manausa

    March 5, 2011 at 2:25 pm

    Lani, a great follow-up for this post would be one with pictured examples of “great” business cards :).

  3. Isaac Torres via Facebook

    March 5, 2011 at 7:43 pm

    I just had a graphic designer make a new card for me.. I pulled an idea from you! Ty!

  4. Isaac Torres via Facebook

    March 5, 2011 at 7:43 pm

    I just had a graphic designer make a new card for me.. I pulled an idea from you! Ty!

  5. Krista Lombardi

    March 11, 2011 at 12:44 pm

    Great info, I’ve got lots of great ideas for my biz cards:)

  6. MH for Movoto

    March 14, 2011 at 2:26 pm

    Oooh, really enjoyed this. Let’s take a poll of a few snazzy new designs?

  7. An Bui

    March 15, 2011 at 1:08 am

    Lani, thanks for sharing that infographic! I just finished reading a post about a mobile app that pulls data from business cards. Business cards can lead to meetings and meetings can lead to remembering details about the person you’re about to meet with, right?

    Noteleaf, a client, pulls information from your Google Calendar and LinkedIn accounts and sends you comprehensive notifications of what you need to do, where you need to do it and who you need to do it with. (https://techcrunch.com/2011/03/03/noteleaf/)

    So the information from your infographic paired with Noteleaf is a good toolset for building relationships 🙂

    An

    An

  8. Cliff Stevenson

    March 15, 2011 at 9:05 am

    Very cool. I recently began scanning into my iPhone all the business cards I have received. It was easy, and I’m pretty happy with the ‘rolodex’ being so organized and mobile. What I did notice though, was that several business cards were difficult to handle in the scanning. Usually this was due to what I would call “excessive creativity” (odd fonts, images in behind the information, etc), and some of the problems were due to poor print quality. I wonder if the ease of use in these scanning apps is going to have an effect on people’s design decisions going forward. I wasn’t thinking about my card being scanned when I designed it, but I’ll be thinking about it for the future.

  9. Lily Chen

    November 17, 2011 at 3:50 pm

    A caveat on idea #2 in the graphic. If you put a thin border around the card, due to the cutting equipment, many print shops cannot cut the cards precisely to make the border exactly uniform, so either you make the border thick enough to allow for the slight variations, or have border on just one or two sides, not all around. In fact many printers advise against having such border around the card design. Just be sure you discuss this with your designer to avoid disappointment.

  10. Pingback: Business Card Design Tips: Top Ideas for Designers in 2016

  11. Pingback: How to choose the perfect colors for your business card – The Digital Agenda

  12. Pingback: How to choose the perfect colors for your business card – Business Card Templates

  13. Pingback: Wie du die perfekten Farben für deine Visitenkarte wählst - 99designs

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Business Marketing

Pay employees for their time, not only their work

(MARKETING) Yes, you still must pay employees for their time even if they aren’t able to complete their work due to restrictions. Time = Money.

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pay employees for their time

The COVID-19 pandemic has inspired a lot of insightful questions about things like our healthcare system, worldwide containment procedures, and about a billion other things that all deserve well-thought answers.

Unfortunately, it has also led to some of the dumbest questions of all time.

One such question comes courtesy of Comstock Mag, with the inquiry asking whether or not employees who show up on time can be deducted an hour’s pay if the manager shows up an hour later.

From a legal standpoint, Comstock Mag points out that employees participating in such activities are “engaged to wait”, meaning that – while they aren’t necessarily “working” – they are still on the clock and waiting for work to appear; in this case, the aforementioned “work” comes in the form of the manager or supervisor showing up.

In short: if the reason your employees aren’t working is that the precursor to completing the work for which you pay them is inaccessible, you still have to pay them for their time.

Morally, of course, the answer is much simpler: pay your employees for their time, especially if the reason they are unable to complete work is because you (or a subordinate) didn’t make it to work at the right time.

Certainly, you might be able to justify sending all of your employees home early if you run into something like a technology snag or a hiccup in the processes which make it possible for them to do their jobs – that would mean your employees were no longer engaged to wait, thus removing your legal obligation to continue paying them.

Then again, the moral question of whether or not cutting your employees’ hours comes into play here. It’s understandable that funds would be tight for the time being, but docking employees an hour of their work here or there due to problems that no one can control may cause them to resent you down the line when you need their support in return.

The real problem with this question is that, despite most people knowing that the answer should always be “pay them”, the sheer number of people working from home in the wake of worldwide closures and social distancing could muddy the water in terms of what constitutes the difference between being engaged to wait and simply burning time.

For example, an employee who is waiting for a meeting to start still fits the bill of “engaged to wait” even if the meeting software takes an extra half hour to kick in (or, worse yet, the meeting never happens), and docking them pay for timecard issues or other extenuating factors that keep them from their work is similarly disingenuous – and illegal.

There are a lot of unknowns these days, but basic human decency should never be up for debate – especially now.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(MARKETING) With winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Canva is catching on to content trends, launches in-app video editor

(MARKETING) Canva launches an in-platform video editor, allowing access to their extensive library of assets and animations to create high-quality videos

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African American woman working on Canva Video Editor Desktop in office setting.

Video content consumption is on the rise, and the graphic design platform, Canva, took note of it. The $40 billion Australian startup has entered the video business and announced the launch of its video editor, Canva Video Suite.

The end-to-end video editor is an easy-to-use platform that anyone, no matter the skill level, can create, edit, and record high-quality videos. Best of all, it’s free, and it’s available on both desktop and mobile platforms.

The tool has hundreds of editable templates that you can use to create videos for several online platforms like TikTok, YouTube, Instagram, and Facebook. Some templates can be used to create workplace and business videos, while other templates are perfect for personal videos. There are playful themes you can use to create that spooky video just in time for Halloween or make a laugh-out-loud video to send to your best friend! With a wide range of selections, in no time you’ll start creating your very own video masterpiece with Canva.

Caucasian man holding iPhone showing Canva video editor on mobile.

What else does the video software offer and what can you do with it? Well, let me tell you:

Collaborate in real-time

Having everyone on the same page is important and Canva’s video suite takes that into account. To collaborate with others, you simply send them an invite, and together you can edit videos, manage assets, and leave comments to give your input.

Video timeline editing and in-app recording

Similar to building presentation slides, Canva’s scene-based editor simplifies video editing by using a timeline approach. With it, you can quickly reorder, crop, trim, and splice your videos. Also, users don’t need to leave the platform to record that last-minute shot; within the app, you can shoot and record yourself from a camera or a screen.

Library of assets

The video editor is filled with an array of watermark-free stock footage, icons, images, illustrations, and even audio tracks that you can choose from – but if you really need something that is not on their platform – you can upload your own image, video, or audio track.

Animate with ease

Although still in the process of being released, soon you will be able to add animations of both text and visual elements in just a few simple clicks. Among others, animation presets that fade, pan, and tumble will help you transform your video and take it to a whole other level.

Overall, Canva Video Suite is very intuitive and has all the essential things you need to create a video. And by streamlining the video creation process, Canva is ensuring it enters the video marketplace with a bang.

“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.

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