Connect with us

Business Marketing

The science of business cards – it’s more than just color choice

Business cards are more than just your name and address, every color, font, and cardstock choice impact what impression you leave with a potential client.

Published

on

We’ve shared with you inspiration for your business card, insisted that your card doesn’t have to look like a standard card with a lame logo, your face and your phone number. We’ve even told you that there are people like me who keep all business cards anyone ever hands me. There are endless styles ranging from engraved to three dimensional cards and there are many different printers and print qualities.

But did you know what different cultures have different ways of handing over and receiving business cards? Did you know that how many cards you hand out and the choice of color impact the success of your cards? It’s true!

Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Continue Reading
Advertisement
13 Comments

13 Comments

  1. Joe Manausa

    March 5, 2011 at 2:22 pm

    Wow Lani, and I haven’t been very good at using business cards. I’ve handed out less than 10 this year. I will take your advice to heart. I was at a real estate conference last week and really missed an great opportunity hand out a bunch of cards.

  2. Joe Manausa

    March 5, 2011 at 2:25 pm

    Lani, a great follow-up for this post would be one with pictured examples of “great” business cards :).

  3. Krista Lombardi

    March 11, 2011 at 12:44 pm

    Great info, I’ve got lots of great ideas for my biz cards:)

  4. MH for Movoto

    March 14, 2011 at 2:26 pm

    Oooh, really enjoyed this. Let’s take a poll of a few snazzy new designs?

  5. An Bui

    March 15, 2011 at 1:08 am

    Lani, thanks for sharing that infographic! I just finished reading a post about a mobile app that pulls data from business cards. Business cards can lead to meetings and meetings can lead to remembering details about the person you’re about to meet with, right?

    Noteleaf, a client, pulls information from your Google Calendar and LinkedIn accounts and sends you comprehensive notifications of what you need to do, where you need to do it and who you need to do it with. (https://techcrunch.com/2011/03/03/noteleaf/)

    So the information from your infographic paired with Noteleaf is a good toolset for building relationships 🙂

    An

    An

  6. Cliff Stevenson

    March 15, 2011 at 9:05 am

    Very cool. I recently began scanning into my iPhone all the business cards I have received. It was easy, and I’m pretty happy with the ‘rolodex’ being so organized and mobile. What I did notice though, was that several business cards were difficult to handle in the scanning. Usually this was due to what I would call “excessive creativity” (odd fonts, images in behind the information, etc), and some of the problems were due to poor print quality. I wonder if the ease of use in these scanning apps is going to have an effect on people’s design decisions going forward. I wasn’t thinking about my card being scanned when I designed it, but I’ll be thinking about it for the future.

  7. Lily Chen

    November 17, 2011 at 3:50 pm

    A caveat on idea #2 in the graphic. If you put a thin border around the card, due to the cutting equipment, many print shops cannot cut the cards precisely to make the border exactly uniform, so either you make the border thick enough to allow for the slight variations, or have border on just one or two sides, not all around. In fact many printers advise against having such border around the card design. Just be sure you discuss this with your designer to avoid disappointment.

  8. Pingback: Business Card Design Tips: Top Ideas for Designers in 2016

  9. Pingback: How to choose the perfect colors for your business card – The Digital Agenda

  10. Pingback: How to choose the perfect colors for your business card – Business Card Templates

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Reddit put on their big kid pants to attract ad dollars

(MARKETING) If your company is scared to engage Reddit, they’re trying to button up for you, and it’s worth a second look. Maybe.

Published

on

reddit

While Reddit remains to be one of those strange sites where advertisers still aren’t sure if they want to use it (whether it’s because Reddit is a little confusing, or companies are turned off by it’s well known strange subcultures and tendency to be a magnet for a lot of uh, weirdness – we don’t know.)

Reddit has been working to improve their ad platform over the past year, mostly recently taking pixel from tracking only a single conversion event to eight conversation windows with an improved attribution window of 1, 7, or 28 days.

This builds on top of the cost-per-click buying that was added as a feature last month.

Reddit putting on big boy pants for marketing is a big deal. In case you missed it – Reddit generates over 1.2 billion visits a month – and remains one of the most popular sites on the internet. It’s the sixth most popular site in the United States, and it’s not afraid to boast a moniker of being the “Internet’s Front Page.”

Marketing on Reddit has some pitfalls of course – if you just go in blindly and without care, you wont’ get anywhere – the platform is not friendly to self-promotion and flagrant marketing.

But if take the time to generate valuable content, the ability to share that content to a very specific audience in the right subreddit. Marketing effectively will still require getting your material to the right place, but there’s a lot of opportunity for marketers to use both the uniqueness of the forum, combined with these new marketing tools, to reach this vast sea of Redditors.

If you don’t know about Reddit – here’s some good places to get started:

Short summary – Reddit should be somewhere you could consider advertising. It has an easy potential for some modest returns, but has a lot of possibility if you take the time and leverage the tool. So go forward, and subreddit smartly, marketers.

Continue Reading

Business Marketing

A more environmentally sensitive Pantone color of the year

(MARKETING) Why is Pantone’s coral color causing a ruckus? Marketing is just marketing, right? Maybe not…

Published

on

pantone unofficial color of 2020

Every year Pantone declares the Color of the Year and for 2019, the institute declared Living Coral to be the “it” shade calling it “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” And it totally is. Imagine bright red orange swimming in a sea of crystal blue water.

Pantone’s Executive Director, Leatrice Eiseman even goes so far as saying it that Living Coral was what “consumers craved” and that it incites “human interaction and social connection” which might be a stretch. It is just a color after all.

However, some found this messaging to be anything but convivial and well, off-color.

Jack Railton-Woodcock and Huei Yin Wong, partners at Jack and Huei, a Melbourne-based design agency, took umbrage with this decision and for good reason.

Their native Australia has front-row seats to the dying of the Great Barrier Reef and for them, coral is anything but lively. If anything, it’s on life support.

To call attention to the tone-deaf decision, the duo preemptively christened Bleached Coral as the Color of the Year 2020.

Touche.

The duo furthered their burn, saying, “It’s the responsibility of all of us, creative or otherwise, to find creative solutions to big problems, and right now there aren’t many problems facing humanity that are bigger than climate change.”

Oof, way to pull back the curtain, guys.

As much of a buzzkill as this pair might be, they’re not wrong, and they bring up the larger question of social responsibility in marketing.

But it’s just marketing, right?

Wrong. The very root of marketing is aspirational. We see ads for luxury cars, we imagine ourselves behind the wheel and believe that maybe we can get there. We see beauty products that promise flawless ageless skin and maybe we decide to take better care of our skin. We see Living Coral and we’re blinded to the reality that the coral just might be a thing of the past.

Yes, Pantone’s Color of the Year is one of those fun end-of-year things we in marketing get excited about, but when you’re living in a world where climate change is our reality and we see it in unnatural weather patterns and the dying off of one of our greatest natural treasures, it’s time to take pause. We can do better.

These days it’s hard to please everybody. Try as we might to make everything for everyone, if we’re going to attempt to talk about a unifying the human race through color, we sure as hell shouldn’t choose a color that reminds us all that our environment is in rough shape and it’s largely humanity’s fault. Bleached Coral isn’t the color we need, but right now, it’s the color we deserve.

Continue Reading

Business Marketing

Video marketing is here to stay – 5 ways to change your SEO strategy

(MARKETING) Video marketing now constitutes the majority of all web traffic – is your brand getting lost in the shuffle?

Published

on

video marketing SEO

Video marketing has grown as a content strategy over the past several years, as the explosion in mobile devices and fast mobile internet has made it more feasible to stream videos on the fly. And considering more than three-quarters of all business using video marketing are seeing results, it’s unlikely that video marketing is a trend going away anytime soon.

If you’re a search marketer, video content isn’t a trend you can ignore. You need to adapt your SEO strategy if you’re going to thrive in this new market and capitalize on the new opportunities that video provides.

Videos as Part of SEO

How exactly do videos impact your campaign?

  • Platform-specific optimization. Google gets all the attention in SEO, but it isn’t the only search engine you can optimize for. Video-centric platforms, like YouTube, function as independent algorithms with dedicated audiences. That represents an additional ranking opportunity, and the chance to get your content in front of new audiences.
  • Onsite value. Videos are also powerful ways to improve the authority and value of your onsite pages. Integrating a video into your how-to guide, for example, can make visitors spend more time on your pages and engage with your content in more meaningful ways. Accordingly, high-quality videos could increase your onsite authority.
  • Brand reputation and links. Good videos have the potential to quickly improve your reputation as a content creator, making you visible to more people and making people appreciate your content more. That means you’ll have opportunities with more external publishers, and you could potentially attract more links to your domain.

How to Adapt Your Strategy

So what steps should the average search marketer take to adapt their SEO strategy for the future of video marketing?

  1. Create more videos. For starters, you can spend more time creating and publishing video content as part of your overall content marketing strategy. Including them onsite, as part of your articles and guides, can bolster your onsite strategy, while including them offsite can help you optimize your offsite presence. Learning to create high-quality videos isn’t as hard as it seems; you don’t need expensive equipment, nor do you need much experience (though it does help). As long as you’re focused on creating content that your viewers want to see and are converting your videos to the appropriate file formats, you should stand to gain from the efforts.
  2. Leverage multiple mediums of content. Your videos don’t have to exist exclusively in video form. In fact, if you transform your videos into multiple different formats, you can benefit from it in multiple contexts. For example, publishing your video content, then including a written transcript and a downloadable audio file can expose you to multiple audiences simultaneously, while giving Google more content to crawl.
  3. Learn to title and tag your videos appropriately. Depending on where you publish your videos, you’ll likely have the opportunity to label them with a title, a brief description, and possibly categories and tags. These are incredibly valuable for helping algorithms “understand” what your video is about, and an opportunity to captivate your audience at the same time. For example, a catchy or compelling video title will attract more clicks when you’re featured in search results, and including the right tags can ensure you come up for more searches.
  4. Take advantage of YouTube’s algorithm. Don’t optimize for YouTube the same way you’d optimize for Google (though there are some similarities to consider). Instead, learn how YouTube’s algorithm works and use strategies to capitalize on its functionality. For example, you can tweak your content to get more likes and comments or optimize your channel to get more subscribers. You can also look at how your competitors are tagging and categorizing their similar videos, and either mimic or complement those strategies.
  5. Foster a video-centric community. Finally, take the time to build and nurture a video-centric community. Engage with the people who are commenting on your videos, and reach out to people on social media to see what they think of your video content. Doing this motivates people to continue following your channel, and will attract more people to your brand at the same time. Best of all, earning more regular subscribers and viewers will increase your authority as it’s perceived by algorithms like those from Google and YouTube search.

You don’t have to include videos as part of your content creation strategy to be successful in SEO, but it certainly has the potential to improve your performance. At the very least, you should be aware of your competitors making use of videos in their strategies, and adjust your tactics to reflect the nature of this new era.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories