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Top 5 email marketing mistakes you can correct right now

Email marketing is a common tool for professionals, but often include these five most common mistakes that can be corrected right away.

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Email marketing can be a highly effective tool in nurturing leads, staying in touch with clients, and promoting your business. But it’s only effective if it’s done properly. In this article, we’ll discuss the top five “email marketing felonies” and what you can do to improve your email campaigns.

Me, me, me!

Don’t make your emails all about you and your business. Make sure that you’re not writing and sending out all of your emails simply to “sell.”  A great acronym to keep in mind when writing your marketing emails is WIFM, which stands for “what’s in it for me?”  Think about your emails in terms of the people receiving them and ask “What do my recipients have to gain by reading this email? What’s in it for them?”

Zzzzzzzzz

[ba-pullquote align=”right”]”You need to earn the attention of your recipients. This is done by providing them with emails that will help them in some way or that they’ll enjoy.”[/ba-pullquote]Don’t put your recipients to sleep. You don’t want them to read the first line of your email and hit the delete button, or worse, flag it as junk. Your email content should be interesting, useful, and compelling. You need to earn the attention of your recipients.

This is done by providing them with emails that will help them in some way or that they’ll enjoy. When you focus on providing compelling and useful email content, you’re staying top of mind with people and positioning yourself as an authority in your field. Don’t view yourself as a salesperson, but rather as an industry expert.

Unknown sender

Only email people you’ve had some sort of contact with and who have provided you with their email address. If you buy a list and email people who have no idea who you are, they’ll likely be taken back, probably see your email as junk, and delete it as soon as possible. When your recipients flag your emails as junk, your overall email deliverability rate can gradually decline because email providers like Gmail and Yahoo can quickly flag all emails sent from you. Essentially, you’re branding yourself as a “junk mail sender.” Tip: if you haven’t made contact with people for a long time, it’s a good idea to personally reach out to them before you put them on your email list so it’s not a shock when they all of a sudden receive an email from you.

Cold and impersonal

[ba-pullquote align=”right”]”You want recipients to think your email was written just for them and not potentially blasted to hundreds of people.”[/ba-pullquote]You should personalize emails as much as possible. This includes addressing your contacts by their name rather than taking the “dear valued client” approach. A good CRM will let you personalize your marketing emails in this way. You want recipients to think your email was written just for them and not potentially blasted to hundreds of people. You should also make sure the “From” field in your emails has your name and not the name of a company.

Spam words

Avoid using words that are commonly flagged by email providers as junk. Common words that trigger spam filters are “buy,” “cheap,” and “bargain.” For other common spam trigger words, take a look at HubSpot’s, The Ultimate List of Email SPAM Trigger Words. It doesn’t hurt to run your emails through a “spam checker” to minimize the chances of your emails being sent to spam.

Now that you know these common email mistakes, it’s up to you to take the tips you’ve learned in this article and put them to good use. Start now!

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

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5 Comments

5 Comments

  1. CouponLikerB2B

    May 30, 2012 at 12:18 pm

    Excellent article! We really agree with number 5- while we love deals, and things that are cheap, using these words trigger spam filters, both automated, and in people’s knee jerk reactions! How many times have you deleted an email screaming “CHEAP STUFF! GREAT DEALS!”? If your deals are that good, customers will recognize this after receiving a few emails from you- and will want to continue receiving them for more! 
     

  2. cybermatics

    June 1, 2012 at 5:05 am

    schedule your email marketing. send email to the future for your marketing campaign. all email will be send automatically, and you can spend your time to do other marketing event on the actual day. try the free service, http://www.mytimejourney.com

  3. cybermatics

    June 1, 2012 at 5:05 am

    schedule your email marketing. send email to the future for your marketing campaign. all email will be send automatically, and you can spend your time to do other marketing event on the actual day. try the free service, http://www.mytimejourney.com

  4. mytimejourney

    June 1, 2012 at 5:12 am

    schedule your email marketing. send email to the future for your marketing campaign. all email will be send automatically, and you can spend your time to do other marketing event on the actual day. try the free service, http://www.mytimejourney.com

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Business Marketing

How a Facebook boycott ended up benefitting Snapchat and Pinterest

(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.

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Phone in hand open to social media, coffee held in other hand.

In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.

But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?

According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.

As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”

Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.

Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!

In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.

So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”

Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.

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Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

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