One of your challenges
One of the biggest challenges to any practicing Realtor or Broker can be managing a brand. Is the name right? Are you reaching your demographic? Is your logo right? Do consumers understand your value proposition? Can they tell how you’re different or do you look like the other million Realtors in America?
If you can get past the American Express advertisement angle of the video series, the “Project RE:brand” on the Open Forum matches five entrepreneurs with five brand experts and each experience is filmed.
Looking outside of real estate for inspiration
None of the companies involved are real estate which is perfect as we have long advocated for looking outside of the industry for inspiration. Can you learn from a small air craft company? How about cleaning solvent producers?
Sorry iPad users, their video series is done in Flash but we hope you’ll check them out anyhow.
Click here to see video of all five brands’ experiences.