This is a similar message in his new book – The Dip. In this book he talks about that time in every venture (business, relationship …) when there is a DIP. The Dip is explained as that time in your endeavor where it is easy to give up, because it is difficult to persevere. However, this is the VERY MOMENT when Superstars are born. And we are in a world where there are not enough Superstars.
Applied to our current real estate market, we are in what many would call a “dip” … right?
I had the honor of sitting second row to a presentation by Seth Godin, at our recent 2008 Keller Williams Family Reunion, in Atlanta GA. Seth went over his new book, and how we could apply it as real estate agents.
Basically, if you are strong enough … creative enough … determined enough to be remarkable in this current real estate dip … you WILL be a Superstar.
Okay. I can be a Superstar. I will go out and be remarkable.
He also approached “long tail” in a very interesting way: Instead of relating to keywords and SEO, Seth Godin talks about the Long Tail in reference to niche (neeshe) marketing.
For example: I market to/for Colorado Springs Real Estate (yes. I do deserve a keyword rich link from here to my site …), but the niche-markets that I also serve – the neighborhoods and demographics within Colorado Springs are like The Long Tail of my business. If I can dominate a lot of The Long Tail of my market, I can do better than competing with the “bigger dogs” of “Colorado Springs” …
Thank you, Seth Godin, for your inspiration to be a Superstar. Rock on!
(Picture taken 2/12/2008 immediately following his amazing presentation to my company. I was the only one to get a picture taken with him at that time. J)