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When Seth Godin Speaks, We Listen … Then We Act

Most online marketers are familiar with Seth Godin and how he preaches Permission Marketing and how, if you are to be successful in anything, you need to be REMARKABLE.

This is a similar message in his new book – The Dip. In this book he talks about that time in every venture (business, relationship …) when there is a DIP. The Dip is explained as that time in your endeavor where it is easy to give up, because it is difficult to persevere. However, this is the VERY MOMENT when Superstars are born. And we are in a world where there are not enough Superstars.

Applied to our current real estate market, we are in what many would call a “dip” … right?

I had the honor of sitting second row to a presentation by Seth Godin, at our recent 2008 Keller Williams Family Reunion, in Atlanta GA. Seth went over his new book, and how we could apply it as real estate agents.

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Basically, if you are strong enough … creative enough … determined enough to be remarkable in this current real estate dip … you WILL be a Superstar.

Okay. I can be a Superstar. I will go out and be remarkable.

He also approached “long tail” in a very interesting way: Instead of relating to keywords and SEO, Seth Godin talks about the Long Tail in reference to niche (neeshe) marketing.

For example: I market to/for Colorado Springs Real Estate (yes. I do deserve a keyword rich link from here to my site …), but the niche-markets that I also serve – the neighborhoods and demographics within Colorado Springs are like The Long Tail of my business. If I can dominate a lot of The Long Tail of my market, I can do better than competing with the “bigger dogs” of “Colorado Springs” …

Thank you, Seth Godin, for your inspiration to be a Superstar. Rock on!

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(Picture taken 2/12/2008 immediately following his amazing presentation to my company. I was the only one to get a picture taken with him at that time. J)

Written By

Mariana is a real estate agent and co-owner of the Wagner iTeam with her husband, Derek. She maintains the Colorado Springs Real Estate Connection Blog and is also a real estate technology trainer and coach. Mariana really enjoys helping real estate agents boost their businesses and increase their productivity through effective use of technology. Outside of real estate, blogging and training, she loves spending time with her husband and 2 sons, reading, re-watching Sci-Fi movies and ... long walks on the beach?



  1. Ines

    February 14, 2008 at 7:39 pm

    You got a picture with THE SETH!! or is it THE GODIN?? Thanks for sharing the presentation with him…..did you ask him how he writes them so quickly? What’s amazing is that when I pick up a book, the goal is to get one or two concepts that I can apply. Seth’s stuff is full of concepts and the wealth of information is unbelievable.

  2. Jonathan Dalton

    February 14, 2008 at 8:49 pm

    Not quite long tail, but my niche site for Westbrook Village has been all I ever could have wanted and much, much more. Long tail is helping me now in attracting Canadian buyers.

  3. Mariana

    February 14, 2008 at 11:25 pm

    Ines – I had all but 2 seconds to thank him for being awesome and snap that picture. If only I had more time to chat with him. Maybe I will move to the little town in NY that he calls home and then I can have him over for dinner.

    Jonathan – I am learning that The Long Tail is a concept that spans beyond the internet as well …

  4. Seth Godin

    February 15, 2008 at 7:36 am

    thanks for such kind words! I’m really sorry I had to run off. Hate that…

  5. Charleston real estate blog

    February 15, 2008 at 7:38 am

    Mariana, thanks for sharing but I must say I’m a bit jealous.

  6. Mariana

    February 15, 2008 at 9:15 am

    Seth – You were amazing! I was so excited to hear you speak, and learned so much. Thank you!!

    Howard – 🙂

  7. Darren Kittleson

    February 15, 2008 at 9:56 am

    This was the second time I’ve had a chance to hear Seth speak. As always great insights from an incredibly clever guy. If you don’t subscribe to his blog…you’re missing the boat. Thanks for the post and sorry I missed you in ATL.

  8. Andy Kaufman

    February 15, 2008 at 11:53 am

    Way cool.

    Did he get your autograph? He DID know that you were the @mizzle, right?

  9. Mariana

    February 15, 2008 at 12:35 pm

    Darren – Lucky You! I swear, everything he says turns into a whole yellow-pad of to-do’s for me. I lvoe it!

    Andy – Um. No. LOL!

  10. Chris Lengquist

    February 16, 2008 at 5:18 pm

    I love neesh marketing. And how cool that Seth stopped by here!

  11. Barry Wolfert

    April 2, 2009 at 2:39 pm

    Congrats on getting your picture with him. Thanks for posting. visited the links in your post and read some great stuff. You’ve turned me onto Seth Godin.

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