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You’ll see this Pantone color of the year everywhere in 2019

(MARKETING) Pantone releases their color of the year for 2019 and marketers rush to follow suit, “Devil Wears Prada” style.

pantone living coral

The time has finally come for one of the biggest marketing announcements of the year: Pantone has shared the color of 2019. Drumroll, please! Living Coral!

Step aside, June brides, because the rest of the world is coming after your signature color. The color’s name comes from the look of healthy (living) coral that one can find under the sea.

The color of the year was announced this week by Pantone, who annually predicts color trends and works to examine the psychological effects of color. Much like how fashion evolves over the years, so does the popularity of color.

According to Voice of America, Pantone consults with major companies regarding selecting certain colors for their products. As such, the color of the year has the ability to influence a number of industries, including: beauty care, fashion, art, home, and product design.

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The color is selected by The Pantone Color Institute (aka the dream institution for any kid with a fresh box of Crayolas). The Institute is headed by Leatrice Eiseman, who said that the fact that society seems to be “craving human interaction and social connection” was a major catalyst for this year’s selection.

Eiseman stated that the color Living Coral represents “humanizing and heartening qualities” which she thinks people will warmly receive. “Color is an equalizing lens through which we experience our natural and digital realities,” she said. “And this is particularly true for Living Coral.”

The color reminds one of warmth, which is something that Pantone’s vice president, Laurie Pressman, agrees with. Pressman told the Associated Press (AP) the company sees the 2019 color of the year as “warm and welcoming.” The choice was especially important as human interaction seems to be decreasing in society, she said.

“With everything that’s going on today, we’re looking for those humanizing qualities because we’re seeing online life dehumanizing a lot of things,” she told the AP.

Past colors of the year include: Ultra Violet (2018), Greenery (2017), Rose Quartz and Serenity (2016), Marsala (2015), Radiant Orchid (2014), Emerald (2013), Tangerine Tango (2012), Honeysuckle (2011), and Turquoise (2010).

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How do you think the new color will impact the marketing game?

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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