Connect with us

Business News

A portrait of the new millennial businesswoman

Young women entering the work force are making sacrifices and working very hard to get ahead, but most stunt their own growth by not asking for a raise – why?

Published

on

A struggling demographic

More than half of Millennial women say they proactively manage their career, yet only 45 percent asked for a raise. Two in five feel they are more underpaid than other generations and one in three describe their career path is stangnant and 59 percent are dissatisfied with their jobs, yet they indicate they do not plan on leaving their current employers, most citing flexible work arrangements for keeping them around, according to a recent study by Accenture.

Millennials, also known as Gen Y are people born roughly between 1980 and 1995 and make up the youngest members of the workforce. The generation is complex in that most millennials own hundreds of dollars worth of devices, four out of five Americans under 30 are not married, and they were raised with gender equality taught in schools, yet the crushed economy has led to one of the most unemployed and underemployed generations of today with new college graduates earning roughly 8.0 percent less than graduates 10 years ago.

The Accenture study is quite telling of this generation, but particularly of women who were told by their parents, their school, Disney and the internet that they are equal to men. Many women continue to choose career paths that are traditionally female and take roles that their male counterparts graduating with them would not, despite equal education levels.

Barriers to career advancement

Millennial women said that the greatest barrier to their career advancement is a lack of opportunity or a clear career path (42 percent), more than double the 20 percent who said the biggest barrier is family responsibilities. One hopeful sign, however, is that one in three said there were no barriers to their advancement which is quite a show of confidence compared to just 20 years ago.

When asked about factors that have slowed their careers, 44 percent of respondents cited the economic downturn, which started in 2008, and 40 percent cited parenthood.

One in three work longer hours to get ahead

Most said they are actively managing their careers by accepting different roles or responsibilities (in 58 percent of respondents), pursuing more education or training (46 percent), and working longer hours (36 percent). Confidence, soft skills and hard work were cited as the three attributes most important to career growth.

One in three say they seek career advice from colleagues and family most, and it is fascinating to note that almost all (77 percent) say the gender of the person giving career advice is not relevant.

Work/life balance

While more than two-thirds (71 percent) of respondents reported having work/life balance most or all of the time, 42 percent said they often sacrifice time with family in order to succeed, and 41 percent said career demands have a negative impact on their family life.

Although many (73 percent) of the respondents with a spouse or significant other said that person also holds a full-time job, that boils down to one in four Millennial women as the full time bread winner, a scenario that would have been unheard of in our (Millennials’) grandparent’s era.

The new young professional

Millennial women are hard working and most are actively pursuing career advancement, yet more do not ask for a raise than do, as opposed to their male counterparts who more frequently ask for the raise. Women are being trained to communicate well in the workforce, to manage, to lead, to work hard and get ahead, but how to ask for a raise is not being taught in American universities, and whether it is the economy or a fear of rejection that is causing Millennial women to not ask for that raise, this has to change.

Millennial women are citing hard work and confidence as the way to get ahead, not stepping on others, which is welcome news in an era where women are truly becoming equal in the workplace… this generation doesn’t fully know what an unequal workforce looks like, and today’s young businesswomen are working hard to get ahead and the idea of the glass ceiling is crumbling with each confident young woman that joins the board room.

Business News

What COVID-19 measures do workplaces have to take to reopen?

(BUSINESS NEWS) Employers can’t usually do medical screenings – but it’s a little different during a pandemic.

Published

on

COVID-19 temp gun

Employers bringing personnel back to work are faced with the challenge of protecting their workforce from COVID-19. The Center for Disease Control (CDC) and the Equal Employment Opportunity Commission (EEOC) have issued guidelines on how to do so safely and legally.

Employee health and examinations are usually a matter of personal privacy by design through the American’s with Disabilities Act. However, after the World Health Organization declaration of the coronavirus as a pandemic in March, the U.S. EEOC revised its guidance to allow employers to screen for possible infections in order to protect employees.

Employers are now allowed to conduct temperature screenings and check for symptoms of the coronavirus. They can also exclude from the workplace those they suspect of having symptoms. The recommendations from the CDC also include mandatory masks, distant desks, and closing common areas. As the pandemic and US response evolves, it is important for employers to continue to monitor any changes in guidance from these agencies.

Employers are encouraged to have consistent thresholds for symptoms and temperature requirements and communicate those with transparency. Though guidance suggests that COVID-19 screenings at work are allowed by law, employers should be mindful of the way they are conducted and the impact it may have on employer-employee relations.

Stanford Health Care is taking a bold approach by performing COVID-19 testing on each of its 14,000 employees that have any patient contact. They implemented temperature scanning stations at each entrance, operated by nurses and clinicians. The President and CEO of Sanford Health Care said, “For our patients to trust the clinical procedures and trials, it was important for them to know that we were safe.”

Technology is adapting to meet the needs of employers and identify symptoms of COVID-19. Contactless thermometers that can check the temperature of up to 1,500 people per hour using thermal imaging technology are now on the market; they show an error margin of less than one-tenth of a degree Fahrenheit. COVID-19 screening is being integrated into some company time-clocks used by employees at the start and end of each shift. The clocks are being equipped with a way to record employee temperatures and answers to a health questionnaire. Apple and Google even collaborated to bring contact tracing to smart phones which could help contain potential outbreaks.

Fever, coughing, and difficulty breathing are the three most common symptoms of COVID-19. Transmission is still possible from a person who is asymptomatic, but taking the precautions to identify these symptoms can help minimize workplace spread. This guidance may change in the future as the pandemic evolves, but for now, temperature checks are a part of back to work for many.

Continue Reading

Business News

Technology that may help you put the “human” back in Human Resources

(BUSINESS NEWS) Complicated application processes and disorganized on-boarding practices often dissuade the best candidates and cause new hires to leave. Sora promises to help with this.

Published

on

employee hiring

Even in a booming economy, finding the right applicant for a role can be a drawn-out, frustrating experience for both the candidate and the hiring manager. Candidates submitting their resume to an automated HR system, designed to “seamlessly” integrate candidates into their HRIS accounts, face the interminable waiting game for feedback on whether they’re going to be contacted at all.

Ironically, this lack of feedback on where a candidate stands (or even if the resume was received at all) and a propensity for organizations to list roles as “Open Until Filled”, overwhelms the hiring manager under a mountain of resumes, most of which will not be reviewed unless there is a keyword match for the role. And if they do somehow manage to see the resume, studies indicate that in less than 10 seconds, they’ll have moved on to the next one.

The problems don’t end there, however. Once the candidate and hiring manager have found one another, and the HR team has completed the hire, the dreaded phase of onboarding begins. During the first few days of a new job, a lack of effective onboarding procedures—ranging from simple tasks like arranging for technology or introductions to a workplace mentor—can be the cause of a significant amount of employee turnover. Forbes notes that 17% of all newly hired employees leave their job during the first 90 days, and 20% of all staff turnover happens within the first 45 days.

The reason, according to Laura Del Beccaro, Founder of startup Sora, is that overworked HR teams simply don’t have the bandwidth to follow up with all of those who are supposed to interact with the new employee to ensure a seamless transition experience. Focusing on building a template-based system that can be integrated within the frameworks of multiple HRIS systems, Sora’s focus is to set up adaptable workflow processes that don’t require the end-user to code, and can be adjusted to meet the needs of one or many employee roles.

In a workplace that is becoming increasingly virtual, out of practicality or necessity, having the ability to put the “human” back in Human Resources is a focus that can’t be ignored. From the perspective of establishing and expanding your team, it’s important to ensure that potential employees have an application experience that respects their time and talent and feedback is provided along the way, even when they might not be a fit for the role.

Take for example the organization who asked for an upload of a resume, then required the candidate to re-type everything into their HRIS, asked for three survey responses, an open-ended writing task, a virtual face-to-face interview, *and* three letters of reference—all for an entry-level role. If you were actually selected for an in-person interview, the candidate was then presented with another task that could take up to two hours of prep time to do—again, all for an entry level role.

Is that wrong? Is it right? The importance of selecting the right staff for your team can’t be overstated. But there should be a line between taking necessary precautions to ensure the best fit for your role and understanding that many of the best candidates you might find simply don’t want to participate in such a grueling process and just decide to move on. There’s a caveat that says that companies will never treat an employee better than in the interview process and in the first few weeks on the job—and that’s where Sora’s work comes in, to make certain that an employee is fully supported from day one.

Bringing on the best to leave them without necessary support and equipment, wondering at the dysfunction that they find, and shuffled from department to department once they get there creates the reality and the perception that they just don’t matter—which causes that churn and disconnect. Having your employees know that they matter and that they’ll be respected from day one is a basic right—or it should be.

Continue Reading

Business News

Trader Joe’s doesn’t want to change its controversial brand names

(BUSINESS NEWS) Branding has gone through a major change recently and many companies are agreeing to shifts, but Trader Joe’s thinks its names are fine.

Published

on

trader joes branding

In the last few months our country has gone through a complete re-evaluation of their societal impact with their branding names. Companies that have been strong for neigh on a century are changing their names to accommodate more socio-intelligent content. Whether its from real change or from following the societal trends, the gambit of following the socio-economic climate is becoming a common theme. However the world turns next, the changes we are seeing now is creating a new world of products and status quo.

One company, though, is standing strong with their branding. Trader Joe’s, a grocery store chain, is sticking to its guns, despite some rather vocal push back. A petition aimed at the stores “racist” branding name habit has started making its way through the internet. Currently the petition has crossed the 5000-signature threshold and is getting close to its 7500 goal on change.org.

The habit of using phrases like “Trader Jose” or “Trader Ming’s” in their international food products is the main point of contention. The people behind the petition state that using names like this makes those items appear to be exotic or out of the norm like the original/traditional brand Joe – which at its very basic definition is truthful. The branding technique brands something as different than the original.

Initially a company spokesperson stated that the names were in the process of being changed, but less than a week later their tone changed. Trader Joe’s now states that while they “want to be clear; we disagree that any of these labels are racist.” They will not be changing things based on petitions. Also they report that “decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader Jose’s, Trader Ming’s, etc.

We thought then – and still do – that this naming of products could be fun and show appreciation for other cultures”. According to their current reporting they have also reached out to their customer base and supposedly many customers reaffirmed “that these name variations are largely viewed in exactly the way they were intended – as an attempt to have fun with our product marketing”.

Personally, I see two major issues here. First, they are literally talking about a branding that is decades old; habits that were comedic then are now seen in a very different light. Just like an organism, society grows and changes too. If they can’t come up with new gimmicks to make themselves more popular and fresher, then they’ll most likely fall by the wayside as it is. The other issue is that their polling was specifically geared towards their current buyers; they asked their own customers whether they found this offensive. Can we all just take a collective deep breath and say biased please? Whether or not they decide to stick to their guns here is going to lay some groundwork in the future.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!